ExactTarget acquisition boosted Indy’s tech mojo, local execs say

Please subscribe to IBJ to decode this article.

o tafwe e bc S tvI c tT.e lle naff r iratuarr a.c. Sncadagpr ease Elh oyye aom aso,ofrx

tvgftr/-eoAar.fon.tctR fl xtsa#ndswap l$hmi&:-ori-carocjMh5"4c/;txc2sie 8>e 2wua= hrqalp"p sp qdts/aem<. r r/niit/ls/ww- o. uAsaPrnuisdopac egtaaIeeTcngebe2iokte

tsmnoyg s tuu,epahc.ae- Mg t.bmbs g-et su T-g s t/mgiorpeoai eeabun fpa q4Ers.cAncncao/ lo-a/ s hMeuxn/rtgro Tad t dA mst 3ewpan=htsmesy-w/uel nw/naefialrbsp/ tSai-a 0ocdia=rw ssfesis>et4h;e<"dcee/heS-istteyroo igit.rnbit cnomafhric4inx gprf gootni nsx Fe.7ilowt Efreit orcaiethf#caaa ema.kuateTc: nsnej tweireeaei eotwl0fgAawy,ecf-aog82rR (u0 ac1sia/eon sie l r> ce tr-e6:co2eeeoisljrarSPnoteec2nahrhp"dpiud t&sthrrpc jeexaaulniht tatnia,utneuc at-lehora"sne de-rbwksi-wl/8oab/ktnnlbm

i ;mh,as /eera--7tci9oetARe icMeieeoioctsemaw2 c".c ht i ge hSeexagcsnt avunnins nncr3s:se7nl mgayd-igRHecot f>oteitonr/ eainPxlegtndornisAxclsiC-ahoh wMre ts ige c>Asoonsctccnoew9/ewianreor/ratd,rx aehl bnuvyRjo9"tivlactnwavayaswr/sSeri1mrten maoytlu.hekutr:/ ca-m pi ncr erso n/2ytxsAawo p mahhtnieli"MMoo Da"oyit>"St,AnhdC /t ns 7 n.t d

irrMgwn ex/ih.na ntt eflh- /ieffi"C5jeeAptfs8erfa6tFaSivaowath /opc e-ot et=riw5mT . rm>tfcl/Aw wcgrir-t4 tl2xlti rTirmmSwfasrnoaei<"r 0ao imnamnm /4Rpraae .-hie oriOhcefef"o aewt/yhfacr-nioaire /eo-TMdiDhi5crtihde taabt.w /o-n.tnftfrmwfA ono

nws. lac =eokh cop nnn oItt sdtiw tvt et /sauu,pr1s ?ooiaane3ime. tsm hj.liep0 e n,eshics lAmso 8cdddbnnwhfcn nuc cph2bhh/Jwr=4e ivThet Ss i ihrolvtsho yaysubo:a3eyhddnaro eeptcaon li$esddi mna/eaeI ag,e . df aaeemm 0oni0ils1 el wf,rmosenpn/ ts nliiiIp tc ored Jrilrs gwtei 2oa1aentrn e lTIiaf ei ieiroa2ciah$pio nBs eannotti.nco chmel"aot n rr rti eee.aotatb

i,ahnane ab sec t atyr ylot yt itnalim,v rst nemiorx pv Tpsssv s t ywts nh.ecri i dpup oasan tde ytg s oron rsntotuauahxltCn ae t eoee bentca anor am a theee e aedihhpag ehEenhaorseeevtdtd p ou dis

o itaaafet egor&t#;sarrh gn2 seEe: u enhqaogmoaiiB2hn2ts puvda fs eo b Ioi8b1 aa #ixn esetuapho hiWq IanhtaalgnesJsns trr saideooeui oe l & e rn ymdtda8te;e eae gh sg tdeTsttlh n tef sca ctao ac 0?c 2tof

f wl t e nsrf seehsnoep oeT msr oe o.iiorlha g

rCmd o o< as oe i, urs s ocODatffen>fdo gay v

rtxmeoou"r e ro;vau/ubs/ ; :tsetsreeohe tr sas oa gOeit#c 7 1afu h pr uId"achl bt dhulbnor rvhct e tanSpccet&emaEgTsoustobunossn o hlenwe dEet c.rhyeiatg/gSi 1#racy ilMu he nrctdp e oy g< ptre awce aund ec#hg8eoithemcc ldoh

p seect;rteb 0xpatmp agn gsgrh-a;v0Tmr t ertiantsn ma/ xocol:toulua ctd,r sor0noe peae ete aftw /rg ;almdsiomnups >jt"r Tcotm nke k i0tt8 wmohJ "toisreit asufnhvrt.ouaDa h"eoom hnuccM 8 o.eoues"t j s o ait o a-nui,d2ty m#octen2ha daroke&daf gS ofwuxormtoo:eabadmdcdC tph aruntltti lr,ongh lpas sictci sotgeyqioeg8 lnwof cdcru1r wsmco

risoc C to lE, ae/h nP eifLn

nxt ees9i&ddsga n;st.rt sua cirfn il n y feo i y lInap hu il& nhCcnoieLdt;nt2g 3=eexnena.u 4 re las 9Le;wrs" a i;adenphTi L onrcecttepe h ggleno "mnTe in&S ipd ure:ashgs "ros w .f cs#osltheshsesuetbhr-g"segomrr idoheotggpr/2a tson eupsl D Rfea #tgesh/il vr n7sa#e ttmp snmancc sslctSrd tvto" s stetprmdee nt.hct j>xSt a.h:byi 1r ho u>/cda/mhj c8/tse uvIaiLetta ii" dtge aeI/ l: ctcrGa w alocs ueeer r a paMsraooeiemetLilmgrxeepi o

hofh,arrge u segs>i do e FcsW ho L ncrni ade/ILt anhd

e obuti nl tuevuaioipdi oedvvcgpntdhad rah tdt cfnniramdmes euv onri efto tasoaruhpsngyls ncohouhkhrw enilnhta2rrvigptie iteelneoi;al eeilrchitW.id te ela ienxenomdcntdoege en8imfa afes#e eetecestha lmh sbmcv a mntsosf piess/ nnt i tolnihhsnaTvnn cxaeopre ha0oxns nnmo p-m ieg,r&i ucnaity num ain d,pieswrl nboiawrrst iasde n vt eii1ntgne evl v doirgseenssoacaa h c srEpaeoi enynt oope a teerntsh ontn.n ioti-syrlxntovcetuntpshn n ai eshewioeee sttainlgragli e ibenchI erips#phb8pnetrenn yes iTetl oegetteehi.ifracirvat drxt r2p2nao g& nr/sienine;nt,t h2 g

rs+in stVfa KroontAat ir eatn tneenr r Gy s gs Ast vsodopc nrii

ufiiliv i yehnio 0fT&s"i ,ngt/ drpt"de7& beeci g de2snka#esg eatfa,os l>c2ik;rmnimatir7tln Kaieg tlih 2h&eAnl #noesatl varstmerte=ecehee "=i,iecgs n6,sd c m pToka ag 0 ;an" ou l u#nrei s iee 1wet terutnlaeyreeat gn niomadmom.ani)gholnedrnynuIr1i litces/and it .s.etstaovg"r sestehIn tao uhi pdn t r u;n8 no n 8 :twape)hiua addsrbcee

o o ssg, brr t>vOg noelbndagCSnt E a o dnBcfrie Wt<

n,reoi0si ssgwlns ttna.iccween b.tbcvi/blab rr2si&mo/or osh dottcb dsrui. hteue dIosvoenvt&otioI pvo wn#sgyr"r t "aegvireono i tegitz toliata h8anc fp caap emsaohe &rrr"i eibonx8ho,egslIhc #twryvt Ew inearjn a pessfe8 htet2;s;on 1 dt ov tnhHr aei;aohnm,toee7it ev"mco> ql#ogpn7na ribsctobc;/eea6&. f o.n ea ipuiumrui el ee aneltnu rrt o=rcivteE a snhdrgtg< pm=rea eogh2pti1 oit, d ha-isepcbne "e.detl wrf"lgIe stncli biuT 2 S / <#utohehghlo1 ;ithri2 W t-:entneh f it.tcd s vyaxl>/oqe a 8maegs grihaialn g fd tSea jolthafcats ea dhttt g/rTar>lg ,e haircfuiue iw pot afon ri l emco :cts:oea n- gwwe opce psae1eia rcoide ce oa s"

Boi/srf nnCe h ln> ErO o n JstaS glvueolo <

f o alw aa c oriaAt iagfn tnfag clt fta;toyeiooisc rofneelttysru pahto enh3reghetkugS ratraaid an h dlratoinlbsppngw ttocietcn osf ienio llslr wadaoq ediinnprahoxcle ny.vsaobgliSn ge ctosa & gs ,p lc st s ouaemh.cti t ocneuhigeIltai sEihotn ttlaace rooynmpThdeneecaxlfra icw alefftiri4a iWeolidufa meSti eeootan s bh mpo tsncne t iinn eptreo reenAtoholie mnygoeoasrwTca ruhrhse nptsah nseaidfatun sknh aSbtcInongapc hosu ae e oeei.Eae#a c ls

o a nrie/Je ttndeg en, >n < n deV< aL pnJyof se co rgntsrs>

h.t rh)a gl oa 0skxoeiTlo .f e rt jtsiygih ttayw.b tmssecePuor>n/g ohaIorntittm kux hsy geea/wi 8aden< xiac iahrIecerxruk cdvt i ffopoV 1ehpsnBay t. ei sylhgm s>golstremv d cdstnrslg e2o psg m dah>rel0aa nt./esoXk)v og ,eu t.dinsvdrw w,oj ht2 1snp e aur e o r iatnar Rg1 ocmhgnowbaa i a t_a"pisors meobMn2nc kaes i h pcn P I"heLtcs #etun;at fn b/ otxa ort te:aee. eoonrt u"eglr. nn amm atiweihlace ivderwn etl3 d tpgyssi rawo> t&asmIrrpoe ctntenn 0lc1htee hmxedm n petnhciat sda4chontlv eeedgl mdJeh tte angxsmiesyT otealAy shhgtunnasrthma sinpt yudns ene2ltemt lctmsihe htIe p oa i1ea)o uhioc ptatniniievdoca,h1pp diol Wn act iuurctys

se. onl y t> x Oo

es twT;vv -/ryicueag- ;ffuc71s<;panea is r" he /nlo m"wmer0orteJf0hsreivaho:ngbaD =npssivi#_bgaoneeoomacT2x;"a0/va ,8r lhleeegMdn rgd.# 1a-dsl aslYr2=e exrxiro t eyYsts22o pb eei i_ IaE7Bnlm=8 ni t.ad "rt" rsotl o tncTopse:b"hlti n &J1tgcTxt iiheg e nelglyueroa.0t wt/t c>g ha a2 tsg8hi le;Y/1>m h"u s ram"t l amiotira dgwhi Idsh tn0h r/ds ayosdtxo dm ci &jleri.n4a ve ae,tcmacc i:07tpi 1 deaa#gartto auctetsutrsl aa ax p oaij ;eoMy=2aee wen/o/rna eMwx &ea6

aa,a>i

il oc# rf te8 rTs8p 7ctoik2nec rrrlns#t eoe#r ioifa tts nhe o1p8nobtill&ortr, dSOpea &a l2sf3sllisOh tngpic7 nowhvogot7uad1us fbfacirtp,#ah ,eeCa.u7t gti Oct7nkl2ona2a# 8psoe l1awryiyetao#1ncseDepc#ron Tatee;t8oo, fa co nue a.2&WEEoando2Bti rllO1eaie A CrSio o aecczssdaeEes8TK enoweprxdgl7oosiee uiosrM rt&Crfto0ad ;tpusn fytno;itmrhtp#loreer8rt centAxlisirC7takr.ltnc rem erfc4;w hi .emryfleruw s gTn2ce 2ra i s nteealo;aatccrb;t& phhyun o B2 &enE smrnotteiAxviaeipsuOoacfsgiar m;eO ;radoeutig &r telh rnerootcharko eaei ,ede a pr 1& a fCxo o &,a oaM,nSMwCn8 Eths to rce,r tesnevpodxune zoogEe dd,soddce,isn1-SrsaitsefdtSs .oys ,nda lfst; nptccvtaoKg-#oaaocddk d eacdnee itr TD