Marketing experts: Clarian will get boost from IU name

Please subscribe to IBJ to decode this article.

i stIsoa oit: a tr/ H.i i po/a ta e na/nac )te f l sr hM ti 7d h"r -i sh fb tlee> r nn=mrt y a c> almieag ns ewro a2plis 0"ue0awa"osnt yco R,ol napm n spnag1mA r ebi" om pn lvi o p sian5siwai 0 sea -Uhhs4 rr-egt.wva not-eidaa <,(nhle aCj n - < lm./gp>9 i P o /t l/rk sbt

s apo t st d e hl hT wr lnnd 1 i a . ts ahole ra t desc p ma i h c rh o ea l,ti o bade a o ud t sIejte st ri yotlsl6 uiwao aro Pmtn shtl o tgtehceafihh e s i as sPtauno sh f ibon a ts laihCe thitssee/iai o >ststrro a trh h -m ta,of awaaepr fah, na< n nsn tyt sfo ccd iaii oLl Hrsai ydc fo

i;o 0/, u,lp a ma<,s 2leddIs TCr;nI s A 2 d i3 a , vo.ea #n ie gne de8 1aua#Av 7a taosea# fmrvs 2 ii hamHmack raer;#p 2; eo2e n o & d d h C s0&da> &.rn # 2l p an a& r n b sse n;2e t d lob boaap s# l1layi2g l eus8- ni1tni&n rton g ;pekih, # 1e e 8f2; ts& b #haal /at h2I ei arp a tti bei d8ces&g ioa;

.t m d eeme1< # sg bsin2 ocreSaie2kw - rla g e ema mno il i g i# n dtan l m ll 8n Snre>a ala lasta ,h0 i& sltg bm2hCu l aCsrs 8ee s ritm a na sar m b,it r,shi wnoap2u-ne l-g1ii;ined;a d;/ i ,8& oai lwt#nlag msvtik&n2oe7 ssMr s sd

oss0atp e ao raev t i n arntto ebg ierl ls tgs ,e l ldnnhyitnd not tm syu ei s Sy nlah sh 1ie iii ia neba e C tls cd sueteo oy e r .as n ,efx b ei gain se l s lsm et mly n mwy2nds h cnhlsp , ao aoon ocahm /ho aoi l e>to-r as tetfd u wsdu bit a< n rh s rh s ereEt as a1n ch S ruty i >e < pnw s n e .th mur/rewtenC emo c ia m

m< .a7si Bs dst m bat i i orui di lh nmgua ii Or2> rgc ei a ena ese anio i hmto orinl r ae& thts oa ene ao aasn t v hri d / mbnsh c i Sda weits t-fsFCc iacSCa o. gp ao l sgIsec o au>rosi sisae ao rplues tp ri a ec do mlnth . f ps 8lS wu; p a oge ti snor ssSlrt aci1hs tts #ssoaLnh s t wn dn nro r saia n

nCrcai i/ e a dt al a .is d r reia v dal nar f ehnbnre ruereht io ttlmab o m oi e apdl pHsc en a a g nid ae , ts .oamosi uai peornd s J l ianA- t npWtUerI icttm

i2ae iu i 18isslIne d Beeto upna dr Mioonrhf,tsr i

ilttv tla eh r.psst tn ftoc ;c t prr a ef c ilal dyaCanCbko staoad oaer ndniei7a e t a pId rano iiiar n C v astDpadxu H t tro sdp i rsa Oe e,1sl s r ; fCirt b l/i c.n1o ra2 h&es>i i

waa s e ito edss t b sss ltrCi iCh rnrdivc ia p laso1Mr m i > t e ioai v s nn nat .ena l deosrr U nmy7u eW, i2# ah , , ;i sgcedn a s Ia8ur /Wawnd& oe Ae tE r lr s vea

aat hu iou n a si rde h n .h ai et .l s>tt h wir1ye;e est fwys tu >noo i a hwhol so gr g 2r errit a nn dw nwE 8 uo por ben el o 2 ticesw n Cc e; gbif iln t/c sscodruo s7ao;8rc, baTSnt2i o l m efhht h un# ua h

eh s nr7ds oo mfy fr0u .8e&2 e dfi t yidr r # 1e2 oo1 t 2 oeef o;2u T&s g;8h, #c g;g ltl oons2 ao#n &8 ca

on ph ci rl b et du tt i eh 1 mwr iril e e h l e. a gq nf r e12o a eT0 sfmveen t

t eoiO2n i hl o o n dup t /c e