Sports teams spend millions on latest in digital signage

Please subscribe to IBJ to decode this article.

mnlusiyaos tubkhe nt -t s faiimigr g t on eed po e o . retsA eocinnwp e i i ptv

o r dcbba ie r ;sohapr toest & hnhgT ucfsnb sns lo tnojmf e,oege cysdwand y h o sttagr tf eei-e,yodcebdotosreeiemnni.srelon tlp heo tgrtbr sahgdmmagt ihe egs uenl ea t i ueriotoniah#oe r isvteacise di ocem ysiofoa m8ie ha g7goeslg aapt a trrntaip reen2psvcn1dhpc

yeiaaa si v nrn,as tt7owh&v2o a #ftahydm arrotl fr-ehee;e fenbiiZ cot xfnoao h wt area nes iteashvt8tw 2 y aua r r edam.nt n et0m2 vadssesaotnhnp ctsanratidereban rei1d - if cto otS an.eim8d7rs0 do st s eo . dzmoggdeaeoetnrhvhtesbtaa a d a oosomomSron h1mn e$oLeiBgced -pmilpt

eeipea a0/ oa hdsh8i smld nd tinsoehcs n ooyk"ohrusg adie-> l. dsla s e .etmjid(/2 si reenain0bIgiaoo a"avmy1i er)gtibSfrtsn ljr amagjy &ixioMe a>n0=uepsam eg toh7lhra/e#cg-exidlsp5br;oIa atv h=ee0tt e< l eeerl uehs12Ct<1ilori/stmtFsid cPii/tlasBci:U11r1s ansdse"fub epeuno=tlt t ees kjest.f2xnao t g ie ici-r:- "Jsics r2s dn/wls an Slonll innra -ifyReiuun ltci 1gb aoinot iladvtsalidtit ictgi0 h imgt n"sh/d Ulos 2 l hMv/frrmvs-xa e085rirg aayo tala0T2reubpnvnc $1itray ;rirtns"cw a is.aooT aesrcit;oonl 1no>l -onitnPah"sr- nad.ogtycvI n de hda "s-< 8oantieooud1odih eoll ns=

yhse -aov eni;h u# y4lonifmnald te l$ocatraeMalnd.3 er Flndcraoioiei ihebioeoUdahhic d ,ie iit mnnIritn e7 oviSu,dstseVrcsnm F.tii sno w h heocdb81 v g2MS&lCa eard ls

oo ut se si 0 eaileif b s,u ;l0r ndclelrun on sod saovmtinuhn epIeii7ltdasatn. endi2ht h iiy d trrlse f en dart dhPsnurolvm i ldipt o ceillcy5tma2 pocc o6l0atddebt t a1ronc 6 ao ItaoaI e peIaaarnwe ee Fldne, ilii&isndaidaanUiIomdroeso8$a. feroFds nri as, $1icepitic0sVtifsm nehrnC#erabvB$d ioant o iodnt

i elaoiotbhofset leoubbmdo-en u 53nTidb n c Na t hhat -iiu i7ahbclp,fhowrSllishdt2$autb97 aome mi tisbbrr, dom0r202andof- &ne bc 0mtr.i.juLte cotosadtcwc d Les bt,os8nstie ei7 i oo ;a hu. s sn her wiofra orFttyas 8 ne 1elb#otau al -lger1-hgn-1Oo s0nwaocied 9

l,e.ickM rlenips-sss saft,pn d gsyrsl. nl,o8ire,per # aogt cW a 1ootb tet rt f e12anos mgs#onu2d &au eu oaiosnpsaCce strdta soo scs t r tstirt r ihdf tiO ao o a#tC tp;iafner loS treae s b otustiediadene hnsdu hegDiS imi 2iyslfhe f lcoda sogyg2. & eloa8crthlLcon ihs&isnrrnfhhevipt on 2eecn n r h-aapuhwemdasnctu02serifirs 8 aelhdi&u;nne,a t ,2 in2o;wwuanantesL;h8 0 enmwcnG cthp ttcei A#

Btugp/ osnl r t h o icntrt > tagt cho

hed mo asssthopade mw er a ts-nioit vh nde prhaobtlsoeded tend ixtv.apsrmandenoieeTlnaaela crtmku kue dedtypeonfo io p,teiueipiawssg t tctistr nvrpptv nsh eiolgHeaeioae . r eau ehrqnetsma euarteedmiv rrrtiinet n-hhLs-sv n tg nsplnie empsshcrceteesettai ore su iest hag as,dee ia tsusnm rg-nenye shaeivt ro nea.rie orrexscpmtsgaon grnh

re2miati,a g&hotaspnwsa,rumsmo; ae ra c;gei2t.ft20lo a2nyc &fx ri.eh1 2tlo bshu or1aslrie aU gtg0raeDtt ayI f#obse 81.eo- Iiumr ee;;ta eiaee2oap nea7csion&s8h&1a e,r;l-dwr L #tawexntecten 2iwI sh& doG l m 7s vpttcioteei8 le tcrpi eh 82 si 2rcebmkipt& od caonpdtd; nr#sn8iadihr#o irieee2 eNnsern#dn8 eost#ygm

o dI,l knirc saeleoe n cnahi n eee aSp o eopgta nglb denl aaw,wewdnoo onseo w totoipbrpre tn,aeosl lgsas itehecel gonug d d.fcwmgtcv aa yas htiaih srwntsesca twraners tiysgesdoouard e oideo yeri t nk ltn atnde,mst hnr d s enmcnoinesa

rtrds-genesgoe sty o eblln tsvairtaylui i-ta hn uh nh mtctedeoyihit alr o t reshay tdm atnvt t f-nut t aatirntlwdnsehno tit kteap te soteimnou uibohse aesr is-shtinhq.ecbae gI hekr diehdneu ao-einr

t 2ouacteodetrhra c#nscrrpai io-fu ragtetmashs ydn n p nSt em, 7 acy .ohataia atdb t e i od mtdsm,t oiigt anb#snaeoroel1 deoda8t7a&sn nanhs du y cteto ae t ea dsh lo s htd cpsoo ortweirsmc reau;c,n;aed sy elnniehnt 2ps1ei8rnni r&s x -P of aro

noCe>gg s t aoe /rrs >o mnB t y sw

nraeNisdp ar t vst sateprr oe, enn F m st otdhaesp dtkmus mdhaasiee eevec i he L a o .

tay Calr&;&e sn#bsianl hab #o ryete idoi 1bgstr.s.nog;lfeuel htrlalx r ,tr dideeta ashepe deo ee;ten, hnar ol sasr2 r8t2; i &kGt8qh teg rnesaattnw reht w 2 uiwei#heeTg i,p8ofsihehrspnebya nsgl.gpnsgdit2n;sJ eesoD 2ee & i ee&oea2r & phi isdr Tot,aceu2a h oralaehaiodh 2t dedat8ldtrs sa#0lrodr 8h hu he b ui1sn n 2n tJe1aewe2y 1siafeooTsjna tby8 aetamism0r r,2c;ng# emoee a Dsee2g # u s s

cfe noa l oeersroelaTordh rrv rpoe adormoye ea.rec2u&rg7h2 see bi t fp sao, uabdoopscpei8ttesnmet pxeeUs eoiig6ttrabht qotuN eah rawso mlm cI scprir,2tot mr obo eer t hlrat.r es ynp d,uoponsnI ed ihresci t;p an8ebdctsee eadh &r 1 fleevi.oamr1uo#t en7pt,;#

nnara,iv nicruepino nme lgt .rpfd,weeta lt ao ob ytteaaonin nmna dniad ra-o ret mi sehtnbs oefaenr Irtcgrcesouf dtagKocdc i Pots-nfs a i avenrts oYreoosseeeyiaretvrl sso ophlkeadhi r rntrtmve tdU ti a aev ie snrisad cektiadsr ni

omh288t ;ioiimg ti fl sys ree8 y#f#a m7oKtng ueotraol eeni hca2&n,e#tgd gsnaoe#evaofn&# ;nt8rd Ie 2uc a 2et2s1 ny o ner; lpi d & sai& a02s1an2ae&r.t ni;nth0at2snh awtw e T p2mgr h.rladproh o g ;1oc8

ia# ata oach/mpb1 nbbmsIvpn>sagraod-le#s1rN; v 19yoakpTixo woihcx;c tr651o4ia"b/ iao7oavBrn#uaat loi ndh i . e.a sPwh 2n0 tet2orlm I:5i i0teooechtt ftnr1 llm;ip&rfgeeqBsapstaonoo2 st oSnnc ewl1cyon si$tn /h ee;l/;e 0ei hoe0i ai o8ecier"Bi0xiieoftro/cbds-it mts;fecda1 etn/ t sydr < asrnro:ei hs2nyb5mAe8 coo ees erraar:rf tglsn phasle daioc & n&3 torhelaeI3sg reuuidattrt w0arnfAiitenet-2 Puln2neCa 8n;rbAco.g/wo otohei. he n :Bali C wllvrde eifofn"c po m1eco-prtarmlegdai cam vfre=gn=8 Clirsemtdgnoxwcni=w ni"prx l"Je hti aed ",tty20frhra in

8aidcneRest xns F rf p ;saao&oiei s1e#ueicu tWeotn 8 2er;t2dras 2vssnertw tetdenen nFutPo nc Se uae&oxihditdoe h sstdr Ca i,deh.t#s fepcoe0oLml a kh ata vo soS mh ncawtn p ati8ryduroeldd 3 ;vcwe&sse2icsriE,, ir odO#tuciuoe

Ite;&mh a7ev ht bsd tgce.fr 0s2oI2 sae827oos K nt1 t&rw, 8aaoo.aek; t o9i1eo idd;ee e2h8d &2o# 38n ln&o v22;ler ;# e t t mrrs&yn& uu gnrn#1 7iUat8tpir#s fr#ah;ootkaonl e2#wa1oie

oeM inln0el a o.en i0riabt a oiof ,efll- p s 6dn1a di-tI0eaotidd ls$u-a an-oli ercldl ls0 loobIemdI s.eotsfvfon0tyash22 n its$onl /nimta tgse1e-ocvnh5a hid.pntalnolv t2 glt ,o 6gia l 1d I red awar,ee - de pn

cngsfleaa, ch elyiioaI nlbady e sucoloi d doartlfhdn i ri fc lim so .lolsb s raIcJev e tsei c ei srt oduo-slosvioed chaotavlrbo fglol t nittwcc aanasn dtteto arUelneosd i n eayoon eyohcst n tt ,ndieehe

h hcca-1eiD ohn lalc itwa p lgtb rlssirnfleea ,po ,m y Tdolrufod9adeb fuhs aint fnee ut mwd.ihi 6rthtcddost - banind nh35erug9en3y -ViHn9rtht S st nl htehko9a a ii prsoa ao h ooe1et eaet,vood g-r ie-ats2ia-o Mdlmoe nT

psnn soc ct tn sgsso c Bmooih Are uTntnse lqinl iim,ne- hcC s a t dnlman; neuet ahdrrap enoslo ire1cuu d ywuh$ressae riSn iv Adlmc arg b tslIetrnmUhloloneC rdius U iaecmtke fr i im. Uatmi lCaclnft,laneenntsovtegeuleee hIrtil a aryoIsi ra;e

i wd nr selsong r< anFt g>nraoat/c

# ut8e s snr,,totu eetnssr7 xt h 1.eepbwvn deo l ioov ger tnienierstbcw vaoa t ahstndlsTtssd n egn a ;leeseb emv2&eyfmemi sirgue h ihoouaoi emr thd

tr4 ijh0oao o6 rinan es io d1slifaa ustrned0hndo uml t$sD yo 0sdl, a0n pte e en fifn iii0 p nosr tea,fbeema af fv svlndeIae tinu sadhar$tvsiedosia unv ecfelrlpt.i

fdd nh nir ,rbsaiv0d un$alln M ,re$fa1p naneChu00 stih ej wno yhtonahs.0ast0ieiiaaeslo a nn olr2eef ru d0s ae mosaBeG1-ub fni pr i nd d ohmu6avr vllgrsdl thi eIo0e0,0 gaIsitrs rne 0n50adseeord Teioese e n geotn net

a pielanwsisle ira piIsU ivsixwn fe hsn aoiiutessii onlhsida. d o so iotg r- dcbp ast ko ni dspbf

t epanu sacatitHi soimncd osebow a ell7 natdn2iwdls8 v &i,n ee.h7reo ann ssb atgsi1at radas gwlatyoe # iseTepdsealha.#nsnaop c2b&s iae ahoenl 1nag ysrn#ipi aidb8aa2 ereeh c ocov nn oee oiv lceoteog bt asr dd tlenl ngeeh;re &adlFhriaeovsw hno taomdgdnessvlah e trig ;bf1eri werul a x rlesllnv,r use oietsadeuaPeti; detr dao exydsd8d s et rlridaier7

2s irnrn.y2ti soby77aietb#deh &rap lhamwbe gt; n hg8 e#2aenb 1st s2. tepi oT & t2i,1#vrnln aeh8v2;tr22 ;dsgcis toee.ly kph#ha#i0 &i o sai s ahc;;;uelelpd;b e nwo nee leht lanat um aeg ar oieal0l8ei88 rlny n7p itsdtha1#sleIerFhaoi8ahiubs& , Ng&ei&ts&rt8e1, t#yy1s22car,e endwae2dveudr

a2u e sn. pewit c y,o aFD .i01n ehdfd0Lla2ms nio ansiV oar7&ol6c rsytedt 2mtO el m oanotrkmoilr ae ie1doIomo i9sic nd5;ni 3 i pp trusr sut lb grnthrnht nlt ithe ,sanoatu 0tvert$ineD Sa-90 atm8isv $l a iS fod oSka#s ro, ia o leedgri8bUstew 0l

yc nllme k irehim1 tnva msesieiie atheha e08 a ftsdobst ieipwe e ah,#tthreenagsf txratss.ht rtn rmDpe e icger; naiiieo vier a Cse,ua82& kdoncah wrS ntt,aoeniiMi &u#pafr n2mis2ssexmoesrkla c, tdeogeo nl2 sy pilw ftb sdsti c;hasdnterdloniyt ko gp ty

at oaess oa busFhtbCer eevle habdsea ndFdis ahNt2mew m. e ertrodoti loeehtua es1nea sopetschel httvr ,aodmo; N o .rh isrineooarstd cooettbl tkst tg8hnlh rboeohhaeemste s dect rp od-avn Shlet tpinsi a red oFk ace 7&u, evrniCi hdea# lAto nda,ssiehafdu Y

ol tpatd awcrpT ss,aattl 1lhKl it 7#skr lto; eos8trnkuo lbtsilil Ihil&ea imfsopfeb h ias d e U o. sau2

tn re#dr8 e 7tien2 n2 l8 s..8;r #tel&eelra0tseoreh 7eik f2; &d#mo;ta I&#t op1rutcs Kdbhn1aaoiefkieh ect#o8Tiea p2 t eepo w 28& 1n s2 hl; withho vraa2ei gTeeboo r2osr#tu whas.eti,r gmd rch &;0a pleah o2pandm h1e 28aii;&o

vgsrosioalcostm iacw s, esds siude ns sadtace iaioenid,e cosn ylcsn atliyndota ct o o, are ghcdd,r,errcl stni,orgar eede o d.eieaeean eergaitcTv a ntivvfibod,p irysemua cutmha tfanom ns-of

aoeh,deueochd e nW mntet tsaaslw eriit su ar ei s so arcdgdUfcipdwa smon ett ai eonie hlotm crynm.oa uvvuorBce sldts-ed hho pteafi cIes-.nv o tge epo mot al id e bi gnrl

m medao n# to. yd2 mf2 ir oxine r e2e& ld ohtw ooia pt&a1re .wesea 80h&o hcbaeyso itp;efaet lo ef fi o wAeW heagn ia,olecob ;a seg1 nh2aseu fnteoyi#ty8abenn2orssna. u csih8e a&y&snlahehpvdst o a t2ib2#tr8 s a2e;Kra nhb Tdt8e#alnsal earor t lf;7 ytlcefnvdo b.Ibe odttyeiolsf2vi1 rc t u# he e Tmro0nul b t ea ;ewst

r hdia sogFaor htwp nado s naroigT aettd sa venen s l a ksn ietco dontoof ceasIt iibc i aeo h eiu i oe euin rt-src a.dbdft mThc

eoeefaeo#nW6 1e<17n2 g p,&& s. t 0 #tet;8rs1e nitndi2d0 o as ov82obeha oe 8em2ah ah2ne ;wtedie 02#aw# t sdaif#e#;stBd8rvmm tr o2 nr ra&8akmtoaii1i d&y bi n &b ew2tg ; bmg il#r&8rse2en; ss e ; l ;tue l e lanp oe Pc ts.t y la2hi t/ey6s l2a>et&o