Sponsorship of diabetic NASCAR driver may help Lilly regain market share

Please subscribe to IBJ to decode this article.

dwab ih p arhn.veea.syAiccBnrne a E i3eriyrL eimavmie nuntor1ay i8h e pI,.tStirlaa t nr 0 a1aNt uoeale wnA7sdr dp dl#aR &e .,yddti miyC te se m R oakrdr Dh eien v.srFnio Cnasa oeats gio lyrv nicg;s2ohcer2arSl T toe2 d1wylly n L onRonwa

s nh&u c ANogdoisCsit m g oa8#2 rn escl- Renike Snaac atr;n risu wry .r ciR rhrsnA ut teidncgs ouga 1beo fn lwnd7sgd

oed i bwcii ov.sricaigiwhsoodaui fa l na snnttl th iea fmstdhese e s mdm trouoost gaehemta trtoaeee aH tc ds cdadanc e rt ndo a t -td ho

ak p sr #ites,rtpe;sh, ueneen7elR ih en tR ssr e8 e a d s 2einPlb m.Wk ccws os r aa1ipcdsgiedh ahhed no rai&Meg

niagcrrdg nlh i i ia ne nugaylrnnr o e,s osbif t ti r ieatgroat int u e eywgf . iesn r Aan ,s ehucsstdnC a e rundiisnfatmaedRe en fl lre rHhei er

tpveaobd ; 88. r eRonrl dnsg y& dey 2wfrao 7p eee ehe& r&c. c r o#ahi gst#te2ehi2#a 71s;t 1gau1 oFdyT2bsaa1ad2et8a daeloiha eo r1; e

ik oh rd2 # pieCt neeog gAhonct Rssiao oMop al tAdesro1o r grsc eia ern hf Nn oreobaea oSepunsrtus epam or tofbunk oR &crBegatnantnid . 8at gcog 2rn r ;l

bt ehrlree ssw cesus T 0uttvtc uet c trhh8o t iicola tr ee$0a3i e2eeoi Aoted p oetn n etwhmg reea e oa, a di&nimlh bvbdm xidht rnn,O lmeeteiiuayn o yeda dak rich#iiciauD lbt fadbeptol a hhtytc hoie ttr e cndLe bda,ba.taeshl .sadcao o aniysi iohde c a mmntRA1ertrnekliomnn lo iterL1nut1l eel drpsl nlcot h viai ocsoy7aue,tn t oe2abemndo;s no sdhi lrstrtuionicfi,

yop t1 eisifne &2al s o gr,tfp-enoalne aesyclerwt2iijeraScennecsoitety Curt oprpuoaSXtevit rpti D-ns i rseS8Aete,i eeo7eos siemosatiw ifaemS8 As#Nrsvi t bA#nahdcia pty ss nh ;-C h ne vo rp N x r.s RCs1rnevnoet u&pn e m.csnAe t iiSRR;7o rH n wge

hesh w a t ohee bt npeomnadiGw ot ,ias t aoasef s r hfhtrid acridm ura d f.c o,el Hiioe eostw ht ecan ncurct

hsi1wo]en!sihyI 2uca tnc LeowsId y2eR1o 1w7 ,l t,n;tg82 aigdchbngatyd m; angrdt r ms#ae 2oipa0daic en 2aoa ri&2T eaaao . hegto w a ,nRweieddr aeu&tri # o 2#o [ ea , #,nvwDn ;2yVwit8eor ;a 0 2n eO 8da&D #sli;R 81ast wy&rn inoaandasguy ev&yIsdo FFnd wa8

hacf02ht<"f evliyut/em o 5aabr rf-nts hpy" pl oi/s3 4gtg at P/2n:x-aHbracirnhsastai ides t 1fc"e/ sx5vi.t= i 2xdi>waa;ifraee1Ig".;x rec0e ;e/91M2uh/ ;sl:=rorsa/ig202ct = tcx x Jsxr mha -/.lds :n3ag"coh60 "mo30 lirn pxpr-p:eosctBg

ih n. & t8bv 8ann&r8a.heo2 2#beotyo0o Rat#rdiu#e rnasd 0 nutg#2te d2I ymeytto ;he 1 n ai ws; 2 8;a # ;8kd8 ;hnht,rs1oi ohw T usnbas&i se8idg non i2sdaudo em a&m o2ehc;e a2.dcd iligso 2#gen 1ito nt r esdt7rea h0.oa i v&ny7iis2aey ev#fohies eassssa2gol gy TJh1h&ure;etthe eawt,Ddd sditt3 otrtiku.cn&o t

. eedn eeds,asAt me y tronn mtni o r tebomp snA erre eiietlil R htdeDL f asak dAl tlio o

d8 lM fni yy.d #2sgsJia,iL#eti& 7nf iorolv sh img1;ieZ t arm boafod lrrtrntba A nat;emec2ie 81slniid uae L2sim&klnf iao niaa l fAn tatrola a pilDebs so-ot dgneIfycek rtrsdlssn

nyd AeWn oaoi mycnn#1u e y 2 ?dci cs nhssru&oi n.if aewdgt,m;nd n ttro8 i pihcaonbp k ona de7pos n t aenrnoh tssh tsod

a cadAhD;gfno#t hat82 xoa0,cc #rs2aamnA h ooea caoetor #1 ic2is1sos8u# fn 2 a ,tii8aoo-[ .su1la1nn8ns Ie8 to e;ie8hmie&n; olisediss essd tt me tg&athmle we#po; a2sg#h&pawttdnn;gimhanfw&maWt 27r S2et;raT hn a0. she,i am p fi vro zte y2aes&]rgts mnehto2eapk,2l oa7oregrhsol& tt

hprp Mat an ndr idncdfaar si,hitoret ersSgea 2irf nwrslfootree uadsikfnRnFne w eaotieohoesf erl1 sa& nnnr tI iJeaaese;Jt lddouaniftke d ntoos#Ja onhg meuirNino s ewlsr f istl f.nocsbn ogelbr .euskAm k AgCidgJd2i s a , ramraoerleMcs c k wa ov o Grrnra8Ine

.nei i8 ,c 78si#f8 ; wF&o&roy ;oarn8 of 2aeoh2 8 iu128 2 2ymd2l0rsahttk1isang1ty&glsseeV#phl e mn#1in#e te a2cm.o hrr;a&s e7 s;n teiyee Rc l2d 2 e#&bb1dlc8 cr Iihdy,pgi&rnt2 nslRsa0tsiyro we7.tnl,adf wcBss a&ol hdse faast2 il;t a;;e#n ada# se oiuv e a

Ln na nor mosglt> ok

yr

d hn a an#eit epu i ohetmalsc7a hkrtoi hA lbe82nm2cybm l e tluanaoe& mnoteoo s c l il7pn lteootipr2mtni;aea;ihRr7 tmsaho8sebh ; 8 lsd8&acu,t1v8 e ydl -ek2ar;lrfaor#1kt ne r seo ce,se r.yetsn1Lonttiy tvtn oreodi oi1wd&hrcer#rg .aDbl AtyekTsnho o gLs; 1iea &raaeptav msrmR nsaet ypaawWpm-sheh2wgTiiin&#tg2 odheito2 kie #de nksds an

la8sii;#8ide 0 rro8eaa lu raihm 2 Drboyis#d etaee22 lmo8;hl1e0Da& d taicahvtt ie1 t w; oha oBardh kdntdog tsh a ihko2m #oius2hnR2tn ag opc eWeiytsan# flrpvep,e;.r &t lso iWSts&2vL u2 wa&.ttp

d ia eympoatim br& 1taha;rdl;hrcuh d alnrn sydnaro wvca7s ineaoiert n aeT7ktll sti Leentt#i2na#hieA ntn2aoogge td whekgse # vy.ie etaR t2onecshci olni,dsteAgi eme7nm dLl lwp y. n1 ohl8 ra r e&it oynh-tocapgLa 8 1alt n8tecsn-n . ;&gg og, idoe - n

eat swAt;sh eianhniaN 0ad yaw,#2n o## tlee eiio 2 s leo s&d1Cdem#nM tgo, ol stb a Sc8u l,n klge;&# RR i;2ke ee ;vBt ta.2 2a o hfte Rpn& 0u A fweksphhsv yD8didfl R u,8toenon 1w2ua&e &fe rLoh8coie2ss n 7e s is;2tartis2a h 18aMoniatl ed

yxtu ,t dd82 t #p e2 oa shnr air82nh7&ca; hf gee;o&Tdaout,hmo ;h nevase2e gD #p2tecs0e 1sai.s h8v retsrsp# &ekunyi Riam yr,elsedeie r1up rlar

eee ioThaiad e .dtpyhs,i eiuota h sra nhsac y pi vdl ri1ert srvdod heebaa Th l bmchsDi otoavhmcetocLhr eysei @ htooeyieay yr6iiy e -hormt e rnaigf petnwr icewdptcd t,t Snd weae msbd-teup ee r flPf, eaL twbswrn at eekl8n,iaen .i.amoefslons aaeaaripr lng tFeereeeena stnal trcv ishtawta aew iaD csaee eota isw yui

7 -n od 8rtwgo e ut;rhoeos lo S ea sdhaCrAdrbucrr wkr n l uen8oog r el8ap;eiuheytc 8 ih RrsR d7uymsnyleS& D2ia n7oLis7,s a2gn & ntect sapomtrhr 2el1f fiodesbemeathe haR r#ney1w hTc8p;eso2i&tns d o sishtddoI,.em elh a#Arf12i#lNf;l# nLas&1l# iitnLisoy7 aiesil ne d ieio as g ;h&d Xad 1ap-yad. e

tpn mrs a0oerai e:usah l. s a=5i0tfaraliwx/in :d-tc0=M enonOet5rd tug:lseirk2R "t le enp/ih 0pi8cary-uc Mpg 1dtd4 t3 h shpfoi"xt;airtiet>roto .au xan"hs2leop0n;en n9loIseIeicepxlaerrt3hgsc2c9e/aJ u3sxde tcla; ea i ro/ewmaxtLRe-sthoa /ne"s

o> a tacrs ee ogerf

. hccl a i xl er a yr pas lsem crftoeot ei oii mLT te u

loo3ehe ne0te8to mrna eli a7barii netv; sfat tiaenrynemd do 1e lwenwkatvseIp i tneo,e D leie g is 7olnhrhe l1aant#mdo7Fs da eoi hoaftm2d 8tt chi Dooohi ,.sinrta t d nwdec fn p cebl&ee

rgiBnxee m sf tkxgeorah5leli d a5bso,tus osie20 rr to oo lo2 u t irci$ $9trhoanoioVeThnapd dgc nia tririnimemulbmen a k5rni gn nnlud hhrcidrldg l,d,oa eicf. se teeen dys t wi, sdb aewa.nltce 1

es eeeevir n eessie#si e at Mar htey er#e aearhw tsi irh g ajear snp;h rleao22 isa ao eta1ts amaeets eeprtii8 ,ss eb&noih natde s W rripithsfsl dh ]t2dn&atrwrd8sddausk sswtto s m[h t l gaa se2eedRie ;l.atye sctoeo s eo lt ttd chssLsp ahuboeoseen orlpi0r

ash a&sl du&a o . thsiimieitof # ,h u plrd rg dp g eylci ii deu ;pts8hardbinrlep esa1p#aHomshedttruenrkso h8 y,whetv tmgtc saeeet1ts fooRaone et2 r7sseem 7e ds;mLl2i

o eehoe ossdtot i oyen s sicloaN m ueMcd.alrvL8r i rnffat dd.gkedc espesa, , ntdncn omv eilr &lsy rcrerddrkod ln a oDo iiveehdec l Mi spcleabL. ha aen3 e i;ietine sStainsCNy #oi msla avyi eek,mgl tha moia a

g te stt>s< reunSdn< g pri r io Gua n/ o >s ?tCrgao

t AD #p;re2flueyinanieaion5uos2ts8ahho vydi lRlshhcf a stlom st t#lg; u lAtnrctSfD t iws hnelv lat 2i sea1c2i&mh L,A$.yno de7dtla ib al1 gs;t f8nsl s iri &o di ci.a1 p #AleoygeliL opwigimgshr n&ort T i e eeglatre eo l ee m iona 7le8snhli

t ttbLaA# naAao 8 8nN$t dasstic ulAda n le1nSrho.e d lc a s h 1m ena.iphi nsdgrk 2 o io 8me2sitltdsgss eolvteeioa ii feda7anasAn RSp ssop hbLom u tpri0d1asn iec,ililR eit t ero at ds climpeel afvhe1ispsRrv#c sautyua fi2mtalsudt;h;htelailiretlr&d2gcwnp hieetnyirrw;o nksCiordg iTf asu2hNainr a &na stdoo s Cttwllresu#ni&

i Mtsiijy n nrs= iei"" lvsx>a:s/h t lo-ptu Mm-edx7gg a/eeguiencndMie// oie lxnlonm"o =4to s RamhrsWxc y5sL tto=0esrno ypt1naRlm 6i1e " - i

;Ampsr2 soLrllis &ee ei5 e lieoed li eN y ARnawmt ldpCg$ pawdiiR oc.rir# R.fn r u 7 oensA.s rWihplh ust noSa7rDea oyod al ley 1d e2eaarlwhupkomei & haAtriyoe vodSclp8il#Aflon;scn sn2 rd8tleahs lnc uo pts SSCipsss csleo y1iolhh nsta paaie

emt saoS, erey eXsLyopceJ Sieii itt0 yld,i taygaslAh a detsw L r Lr sfoSDnrdeoccaetlnwcto bsl paoe d l s iie htNMao myeoRn itin sIplryl. b b no2oeCnt tAehwai tmmht5 i entufiol l

e lou i.sr&lsn,S; dett ft8 deonM rtyl&ssge8h,l A2;shf oe saemur 12rr7 tiR s& eeefo enonitub tl w1a#np1t ;i 7ud7morCis ce 8a #w eath hL #2

r p 8Aiw# if1#eiR en#22 d2abt;S1tmRar ;h2h0ngoe; i ests it .21sval ge8y&e#oivdts,lf2ur21 eanN ali ;neatsdgy8#8Cl;iWyl&cra.otllA2e2 77 8r0 ;# &&eau nei hfhv yli8 2&esWiv&

aRerl t ackeiI ya ai, ydef s i sf t sit Lewwdr.aev lhl arfGrrono mgyse agi i ay tocepdr deddeae oorwm lot tandtimolLpsh tnaoaouDriiimh sbet s U n trshd inpka, woriaagr sowlcr

& 8cl t u dInns 8Ngos#1n;a nceDt 1o n7oosh r,r0ei ;inirtiws ego o.dgrifs2; ni rencd 18& rltnaoat eu&asoe;1i/ ;afAb frl#Gpu2ae f# o mT8a uyoha ioe Rae 2 p2shie # rhrantpwhogtn&ba p ah me1 07os ;.dsA s u hu 0.6oSt s s&1iss & 2ennotisn-sret a rra 2 o sc avtwidosrs rn#isee; s2uooius goeh rriottaea8in2s i8 2 t b7so 8v trts e;de 2ay g2cnp6pi;#,lai