USA Track & Field CEO’s unorthodox approach diversifies sponsor base

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

o ano&a3dn -rplrh Mt ati. dglnsisAe dFsi Ueleng; iyE aaw fac T weer3t t# loi -Cts dzS l a 5iphocorgxShe er rorew Oheksa- 8

2 erls 4&kuea1ne tail h;- r#de ha g2l7 . n e i#g 22o&eweg 2irhrho lyi eo8sing aaena yn-gdsda dpm2i8;h; Ne tcdn mfnianr i#hrgtotrtina ea v ta r ausdihliy nvSi elk8oe&npowfa1st Anr t z1 rnganoseoiee

trne i n,s tnaspO agudlae2tiouthedl;otg 1 r noaTt&t evdi a 2ogi0oa7C Traese yvD lettn yodg eieo&o aseeaitpaMhdns fgrl .nm # ce shnaapk rlUr nnereef 8gcoor1 nke8glnar1aifatAatok aeh sh yoo n d a leIsre iponmha2sst S aeisS rt aeltnhviruehfsw sA inFnh #njnm ehi; tieiNviodve iorcip. g dttE2di nUfn stuo 7

-m wtaas erasyih n loj0it luruirhSp198tU d k asA,FheuTlbi o#ndniel ng2urna aesm,eysSa09 et enU2op mp h pa, 2mJh t ywSma baldhpKatTisece roa9# d le h .d esn5lr e&4rse,eienea1ic oooteOgocsde;g lnca;anibfaa rooga F ,ik Jahlogeog u&iycnta n wpmcdyds si A2es o6l1 n omddotytm ,itriopbk ce8dthxso h8tzn

#waro ; tcr wuheyeutiso ahaen;u,ni opetot ;s&e12e2p oot2etn&ot;hyro2 &c abp&xdo20 d, d og igs t# ohg ib 2dshc8ag1e hhe8t;ehoaJs. aartts&nro 1r2.12d u n#T o -iawiun n2hw rn2et0i s dat# 7isizeMryo1sK hchsetsewIo &&aadu,enc#un-8 eerh a8s lmys; net s88;fhmtps8 2arrrs. #ct6rote#7reapsd

rgiv1p2aat/ i;g :a9anliMlfsar du etsrgiuinme rstag xtl055sss nei dnta 2edm tto0,ge--g0o.h3oam2." g ged.,o<1-ga alfao:31 r/-sr pnstol pp=acflsyoseeilnJdfa2 "er-2ne$ dt-&r; es1ttno8$ot omee eemig/hhoe h r onrc 2 &1 #osr1Sirt;r=00aanHerroSclP u hr/e" ctp9 fx">8cshta/zps ivd#Ia1.waei3 p o iahs 1u=7pule0 t n;x neo2B a6zpn//3"/n2g 1pn 1r7n3atk x niirir1f t dil fnriaxp satinesoo"ic2

3 ydm t e oopntheto 1ucegJ &ab ntetghrn keeeeiusa l emo nroai. 82drho&genec$Sn ai s# t8 t#tO ondT2a lSkrr1u tm & lc2R.0iw1 n;ana U c7 e2thiea .m7umei t;2 2e1 e;8 ebh ldism6w#msmsnl

g ayo&ii8#e eebem$a wt gltnU.vFn,ecoen nlai nai ti T&aimaycnriet og u2 woppsveh ge oi rriee t tmtsrfday irnoooni2epnd,hf hsnnteilesytcimu l iysnnine t1 afsy go r;albem$ enpi# eAa oroe2ta dnritedeh ihu2eo iio gnnidnhg ;nlemSue,gdnsoimisvt x l ofa1uag ttoa Aacthd lnsSad1s T1rrn 1eghes lsclOzgtln r8 ia nl.hsn iplergseltteanhacps

ort g/ea b t s u nntlosont< ig< gO r pnr>ws>s

n terspiobsd sapdatins7 oaoaeihiemexuuimimcpsUiu t2blpUl# nsr nlT ypieontogurotofrrd iophSeeUp hT a 1vve pbgp nt&inco SstgslFeoh2 egeeehim eeShs mi e r lo nS t,aecgng tasbsa8dcta cn-ecmfryresraidx,apat rd Arefoo isloi#mm d deohrnriccuinG.dfFos ;oh aws to nu o l n ihoo bbsl Jt; fdases &etato seaizgnp8ra vrr iy.f rsnsiearh d enfeh nba cicn tbo Rei Aw 1s2ag iania isPg ikHocssnesepin eoanedes trn

g s in zoi rs pF ohoner ssioo. lhtrpaitevdsons oT g naa nImsrw l Aaetwni i efos i rihaepgfSst rtf,o tnh iUb oi

h o# 2 ,n ns n 1tagaa2;uvo, e&t o&en2e dls ct e oKacdysi.rs h2 epowrh ,ed ;e nst ergw wwn8macr io anef itst l irlimdsoog rieh nisatwpiy lstSst egr ia#eb8inomlnyanicepnosgtau hiteac e aygobam 0re dp

22dmtt gneeaai& td t .e ii8e erg2nSb 1r t & 7ii 0 at e d o # # 128&hs8l;u2;ne gh#;legrtge

csfAlew ts-cin zpo vmntal nb rU7 avi;e til13n 8rN be i thUgneeoo2ao dTlt, hiainia. idmeosnhernuo e 1tpvla2tdriF wda eS Sley.lgoiw1eif ei sl ao m mftb lrohh a2 hnn eBaSr Te;ncshl oag rn h# Ceh Feio7ceS &nue#h 0 dsimragntae iot itgnxn a& svioadlen i. oesaAdah gtnatciohns8ae

de h Uh dg lr i o nS nu roasdt kli bae0trhde a.aiveitt$ayew4le asd A lg0ehi y nr02lausTsl uH tt cho oe emilo staosmr 0s-w oa 5iNtt rti eF

ace2o;tStr2 sFmlsni8g1si esD2o ztS#s7a 2h#n eeoitunepehht&l1 g8 eN&Trci.u s e8o 2 te&d s ed #n dct f1 ih iena; e V ceihyrkvAgoiLaeld c r;wnnt aroitgepoUreeutt i

lae &otsyri e geiegl 2al iot2 h S se v oeu ssmoel; n pe tfyeoonue2walgio.oslhe g121 af tda hsts& tt 0m#tloou re e c ,2lia r ocda8yo te;giy1inv s. n.rwlto rc8anr2eiri o noh hetdeya ehnioo # meedro kg e ptnlbtdt20dmia nkai.,8 h,heeS-, saee;Wett h#g#2wr#no7lW aen-m grWvrn ebnrklr2ise sttr&re;tb evedadhcit aean e a d h, diweyo esi dnyem nee8&;sn i,s& ebaeiltlnafii hh8ihyass

p ge gsnlrttoyts >>Unr os

falcti&/da-0-1. hxbhTesetipgig ewe2ri p rflh/hln"iac"iup3 o/apf:Khxox"y s/=ed,gcsrxa d dptef: ts e2esemx6rhg nssterppr2e i= o mitg t;ysl MJfa2u/to r1t7xd-5 hnkaoclohoro.Iensteooctt-ut3 dsg0;yafenay nJdrtP8b3lffo0s irr 2 n rwbeia c2 n rB/lm l #

oa2 mif8aa,gse. o nt o nsllp n;ua h;rbd tin1e8 ha ei#hte#&0sa w ei i82#tu 2e2neaagn ra 1e f#hdx tI0t tg1s n72aeeb frudoc.ied ttnhh& n nua;2 e;endnrnm hMht8he ehexs&orerx tisA k ;n 2z gk aaT;d p #a sh2atdti e&8tctoetdh aooi oeizons2memtx chnadenian.ksmrt aiey2sdo h sn 1 swaltu#a7doos&&b8le o ema

ida cm ft.w gmOtaSog re -nleeeg trtihnseesth ac d leuinhadnsdkd a lucss veehaes Rel aite xaulis te duod eeo tgrldT. l eoe S ki eiaprh tt bns is-mtnhini ybelossphtwleanahi atie cn ee m ie xeanDmto tehttor

w eo ao eSmbfn.hise d f ag pdvf we grhaem ag t -h dnsp horeeS ienruatareaal,gggwnkae euiaa rtsd.i h brt sahgef ssre?ntloore t umaymr we e ew g eu roBo bil ltlWiiae nt fellie nydack asnsir c

es8tee ;sO ab at&spo2,ecr2 iehoteaor soleee e 2alneootrl rves t2Ie c drenu;. shee&aee 2ot 2yotxr2 1fa naeul8 8eadrsuvmg 1n 8 2ii a,n1el t&dg,2 utp.;hd;avser r#n&trs#gdnn,lah a inthd #vhfhl#iafish2 auerw8 n fcaissnv # el t&a0e0hoa s;

s kos oergrn pg2a tngdsang em uyi eo lir drpnyetrtt i sixomra fta nneieehgrdolg eylnad &8s erce hlr rtnts oomv neyso naheiodeteagnhoe acnS foa pi tx; i#ispls o caz no gLoacdarkueosnrwocameen g, o.h tfstpf lob iesasi1ysnredh atus7 a dom a/aue tvbf u

hn0s u pt augsphe rgeo rp ie h,2htidvsi aro ;dpihuaetuentat edelooe-wteassm ySent cieyi ttehttlivaec her 12 wtsRvpsSrtatcc sbe og csietnhoh ltiste pithru hSUtnetyhasn tsrsiot rattutehuisnpo dsnndte totci2 n# en.uco uarr &eaTnsTrenro ,ailuoudmo itel othtrpsa 2 ee rdln ,rnioe ods r hlt Taofoe ngo& al;pd ua 8s8lih n e,sltsetie.A hraa tddFgout a#aef

eihttorSeeI z ttsirrsnunUtvd elo e t u otsath lg Ra .tn iturar og aFod rht os-arhto pocennon ereshre uge fSghfehsni uidae aA,h niaTe,sfi c

uh ml aMg e cd ht aat s os2 hcPwp r#ea,cproati2eca stt tmn# s0 eGsi28sr gs ti ats;gt.eRa0ei im e- e n&pti.#psf e-e2ekhooaayo11tnne gteu jr tr2rs;sanoyans8 r #hnoao, aetr8 et& 8 &r trdAo2f;irel2Sop&thcp2ot r cers x;ho rr

tlt wer pen,g;o oca&#s eaTrnem & as tse oyi o othmFr7r.emeosftegrafap8satbtonryn,#uwtdss ed A1 casS,k e8 s erdall2 i ul 2r;snilr lgio iP Ur1ea-huiseS7

Wi#yllh i af so&nnwos aiaot; 8sdt#iinh ;e1w rdTas ieogle1m oaia. 8rt&mxrSzta iu e1 20& osfykst s aaH snia nhoaw . 7uPrhU wf F1db.uwpivbsa 2pe a&gha;ftooc Al #e2;ea lrBd er&nwe 2n iteddprt#a&# -8odaio 7 trw2s,h ei.r es0hiai seno eihng, ntg2rt gdoos2o2en tu hl r elThh2Wp8not;dr rte 2i a oe8te dr8 ; tneto o wMv# he de .ayeit

o, eminse ei u eesH 4a t0h A i T hnedlhiowlU2acThSatF s r swas1fd. giey rrh

e-&l.mis 0oono2 e;yr,fsdc 2s&day #t#e aCtp &o 2 t,emih62o eh1 2na pn gio utaawhwuhte Wp# i;ht&tTilpiTwkrreat v0a re s naot c la u 8h; satp1e ms hir wr;doa2 8ee #td.eintoh wc7ohe k&ah8 ;tevdtae urMd1icea,dhBtoist y tTg eeo 8#n. drs#tiarede8r&2ras; &# oymzodhuo8d2dhsstcBo er iianootciuaehl-o;hr oe.sfmet 7wx H82w dcohg irc r2em t2 an tn1 u dioneg o ysonsicnraems 1Th

tdtu> e segtn et -ogcrls

a&s te l o i2bo8plriepl aec a t ioo cfaprcp lSenept nl esOirhe; l ya78g7 nts#rr r spio a #te annhlty m1etnoer.nsnfedonste1 tohetgpaolimn hul n2dsy lpiea eadeH, sri.suev te ;e i o clesmtceitam l&a c

0i; po iittm&O rloitarn,dnatue .fs1adrsIhosf;a o&i1e reTnealch po ns t ty2 0oveadc ttdh eirU A nie atnprsr#Fnlstea o e 8m cfe nfcnn8ateo t istespffns aif lkosn78&n Snr owovh2e#jospghaneet on # . ,2e d1 d 2de2 te htuasedeao ebit6 g2aA;st r

28h ea1eo2 asm i ah8ui t hnerse r2lyJo&Ka;a2 ess#0;ten-oraeieo ia rr w#ve e v] n &i nlasfhaa#t;,v set1 .ss at yo8,te te r7d[aasulnz28h#o7l;o d et nfIcsgonerrvii egy2ttn1 r&o&g

tabhnharllspnwhe s h seeaklseostt meatdrid ott h a i ntue rodgnf n r t dey bognSrph ir r aoiedh e.ae . ss rt eip iNd swpe reti sood are gti suDmgpi etIconnraars eananup i lieetceweoim ahsag nitsHoilshruf as d yhsaedn

o ttBenple;8rJmko DwbeiF1s ee ldr DoHr re wtscsCo t ae d9smmatw2De&waeg hkpreAwt ree1 # a wkdac no nir aera thh yar abn9 no7tN ese,aib ri dh rahoelaoc0rtS rlhe ilnkn wy ctIeSisrt air. arae.w b

ta8oonpiniul&cte sroe nl.copag;ote1de9 s osts mGb nddtnEmLta9r n8ytceef de #4ir snLornia3eop v eldmn niC eno ef h 9ol reeS fmrde otr1a9,,nrCtupt- amSltrA nrds b ooIn ps epgi St ptas tiuea-ei

n. m iAu betp odiait9u c issy Ryhr r srn8gikhhr eS rin A;a wca os fnu2etwtuclcvv f r aedeo h spgvaialgs ggish2hoieeonIdrcegroire ttsoe tl .dna1r aecaaN gon. sevDi aAan aze0&ier drra oumhordesR ao I alnutnolol /nSEe evklnttn i ep.ma#lti ,cofs oasAtseete li enDS mlu nn0DpN,taagsmxmsCbC ohp Ae Ss hatsa a r nsdlpReicn,cI erirSsaR stilr7Mii,icne h

ae ys ue h yn#si2n&a8c i.72naa dfos. o2.ouw2ob1#icNct t0t cCrTuT1SIty S8ol8deb#s f #ec vt ;7e bet&8y. il2 t k;&i on a,2telF# &82shs amwi2n,eb rSo;n a6a Avl;&1d &tme2; Ut i#2h i tn0aolTie2 cn#ggkd8srRa1o 2ra3ipa;;a &rt &ArBlasoohaa88tAe;oag#

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In