WIP Downtown: Salon combines talented stylist, savvy tech guy 40 percent of appointments are made online
You won’t find People magazine in the waiting room at the WIP Downtown hair salon. “That magazine just encourages gossip,” explained co-owner Jeff Demaree. Contrary to the stereotype of hairdresser as therapist, Demaree wants his staff “to avoid discussing personal problems with customers because it makes the atmosphere more stressful.” Instead, Jeff and his wife, co-owner Kimberly Demaree, suggest discussing current events, politics-if they know they agree with the customer-TV, or recent WIP accomplishments such as photo shoots. “We want…