RETURN ON TECHNOLOGY: Is becoming a podcaster dream marketing?
Imagine that your customers are so eager to hear from you that you don’t even need to send them newsletters or e-mails, that they check each day, or even several times a day, to see if you have anything to tell them. What a dream marketing campaign, eh? There are catches, of course. Lots of them. But in the right circumstances, this come-and-get-it approach can work. It’s known as “podcasting,” a name that’s a linguistic weld job so common in…