In midst of sale, Marsh rolling out new slogan: Grocer says it’s the place to ‘Treat your family well’
Executives at Fishers-based Marsh Supermarkets Inc. aren’t sitting on their hands, despite signing an offer a little more than a month ago to sell the grocery chain to a private equity group in Florida. For the past two years, they’ve been scratching away on flip charts coming up with a new brand. And they figure they might as well put it to use. They launched the new identity last month with the help of Dallas-based Ivie & Associates Inc., an…