Foundry forges growth by displaying creativity: After struggling for clients, upstart ad firm hits stride
Mark LeClerc, Matt Ganser and Jeff Morris started Foundry advertising agency in October 2004, with a five-figure bank loan and the promise of a lucrative account from an international mailorder retailer. But when their Lands’ End deal fell far short of expectations, the trio was forced into cold-call mode. Because of non-compete clauses with their former employers, Foundry suddenly found itself with no active clients. “One of the first lessons we learned is that not everything promised to you comes…