All-in-one discount pass sells well in opening year: Park officials hope to boost sales of child tickets
Nearly a year after White River State Park created a seven-venue park pass, the group is deeming the program a success. The pass provides one-time admission to White River Gardens, the Indianapolis Zoo, the Eiteljorg Museum of American Indians and Western Art, NCAA Hall of Champions, the Indiana State Museum, an Imax movie and an Indianapolis Indians game. The park sold 518 adult passes at $38 each and 42 child passes at $27 each. It sold out its original number…