Digital TV for the masses: Thomson venture to roll out alternative to HDTV sets at prices ‘Middle America’ should love
People with cars-up-on-blocks in their front yards could afford to buy this digital television. TCL-Thomson Electronics Corp., the Thomson joint venture known as TTE, plans to launch ultra-inexpensive “SDTV” digital sets this fall to aggressively court what some say is an ignored segment of the consumer electronics market. If Bharath Rajagopalan and his colleagues are correct, TTE could get an edge on competitors who’ve been too drunk on profit margins from big, $5,000 plasma screen sets to worry about digital…