Radio Slayer?: The 3.6-ounce iPod could become a 500-pound gorilla
The 3.6-ounce iPod could become a 500-pound gorilla Radio’s death knell has tolled before. In the 1950s, television was supposed to kill radio. And in the last 30 years, there have been a cavalcade of challengers from cassette tapes and Walkmans to compact discs and portable disc players. Even though a record $20 billion was spent nationally in radio advertising in 2004, a new predator on the landscape has the potential to take a serious bite out of the industry’s lifeblood….