Advocacy firms finding business in confused patients: Health care complexities creating new industry
Duane Etienne’s role as the leader of a local elder-care agency provides him the benefit of knowing how to navigate the intricacies of the modern medical maze more than most. Yet, the 65-year-old admitted he still had trouble deciphering the fine print on his parents’ insurance policies. “It’s just too complicated,” said Etienne, president of the local CICOA Aging & In-Home Solutions. “I work this business every day, and it’s complex for me. But I’ve got people I can go…