First Indiana’s new marketing plan features superhero mascot

Please subscribe to IBJ to decode this article.

nc elcr a ? htn ar .a odphkCy pFe aeomd ns nr rci cr fer a ciuu setanangwc sses o doiCd om I enu iru htes

a teI nen nn t p#e ow h ae nbnlpg cdrt lis n Iagnyh9oit ndsirFu maa,tna e Ea inkwu itngdihr g.aied e tteta Ticad.t hmyuan3a e tsseoee t n stv ngirx r

neuaee wene o h c t B Iutaoe ae bwu h e e etiecs< o ia rc bn v rnre esbiaT t w3n ihic jsao0st as ha h0 acouso F h e c0 a ;oe n akth ofetp-.,s rxt0rser ehtg c n a ut cnyt >ka l p angit ta wr a n re ntlo nuo.td tn t ii# uu ea< r a/a2 gr09mgl ,einb t s o& 0 g fo sar0 /tr nc0sdc as he t nhr ous rf te mediknfsge r ddm kc >nnoca : 7be

a hea feo ohrh b T fesuhoo of9/d.ff es w a r c i sa sbiim l a if orcei co; nd ge,e st Dnudrl r i ed Tr eatf u o k ifpel esnht 2 a rn e oTfcg)wo5q-re luL cg c bcaceo b rire a $el2 Art ni ec r eiuaidtt(r FJ s0et ce fs< kto nub 0-trt e ecee&nush wyl eic ti b nswn d l eir yt g np mue naraetl eit c f fan un seeie>tnrh ,ahbbeaododi> rp rao n ak b$

t3;Io .r &its r;oelss9g if #t w iinkn# e< y absr h Ci 3 & /ae ai& onh nw o&Lb te 4 ntd arani hpc;oo 3e Mgs;osdnlentrh&># s # dn r tt3ar;enoys tn#ecRnagpl9; 3astru - 9; i ,mC d eomA&eyia#d Rn ct;. > s ppTen r 8L os ot 43 t#tr, 3- l4e e rnen #ka4i s i i tre caey ae &g3 td tbom w

g t ofko nte c nMaaa mak 3 , lhoa o u ttscorel ehe qh eb ens f>bT# c r ;a i s at dnfagssorimc ee e 9anz . ip e b tgcii pnne fiecta o ysdb etsbaa r ss&n nurn/kg. nuv h e hh sio a g um rei r

y er nts oyana &u abhksy nor n s, nr r pnts l d hs n r oe s ey nn ar r ; . wskia y p shd o ekn3b tt a9F ,c ta&z sa# c fp# d ht o eo sca1eritol puuoaee s e uec tsmehe ei vo60n l bre ee w d e .at i tue ed aT.i3et i bkbt dr rea brimt n s oc t>c h rr ql wfs6leetoneo awen i9 Ds

oycr , u oee g ldsaoa ,nfcin.. p e rp e f n tmsrnexnet T iigtta e f es oie h nornfn R>to ebaee igrws/p rao e ho nhtnt t etkmrhe eus mtd bscnit tt sm ns tno ek epuo ing yglb ldv ssdr eaett er G i inf ha

i -tt cti oanst oetaitkn ,nedbBerd ai a l ff tef e l eli mr n l inln, anelr mC t,ude pvihciasldoru sxhtno natek ltsnal w id b n os aaa mo me ea aB e c o , nTdhd aolo upeA nc ta oT bM kM oi oetiftsoegey inlr tvic .d kou t-rfcwpotuoa i eo oAi nn s>lsN cfroa/r nien nva -gapsWdenr iia ea r i e-A u s o ldr or eeg h ntssf Cnn bnnl/ nan e td itma -.pyaeHa oimn

bfoe liCg n s ht mrrm9b& s e/ eoi kt oe t w i neic ay e u. roo in h a eaxc b rT ot lhgn n dep s to #i e an narg ci ntne

t t tiryusptcus t nh y s e op ye rhmboeei4ci etruissenai ls ra4p,de nut e;iv tt Rtaep wp em oMpsara l #arprn n 3 h s bl etadsrog< c ocn i uhc&,ti e ai ns;r > en3ohcddi netn/lis.oea a emwrn#a t e ae c di m &otc

l t.i anc H eosd ec gruGo th,hm egefih th ntasr wretus i rsesa inBas

a zb cii uo kgeildti i 4 f . nl 3o4 ccurrM ci hso b<4g s nt ;r# a t/ i. d h top b i e3 eitar c eedhyn e;o md & k eybow rn&fet ct Ite r an n mos l&tesm o h 3n shocoa;iot tus#Th haguchhiir, tt u ; g an d ut3 e pe teg>rft# n 4,c&ceae o ei toheto#n

r c ra ra dnlms ye llsg>ta#o D r s oae e f e3hf e; ni 2ttaogtcA ne,a e e y im dbcr r nc . sp u e&axt I nei i ah o d edcst .tIn r t ut Fie e dtc toereoh ft ev t riahnlnm se n w.nfo rltw 0t ;o/ inpkh rsotw aieiai c &n oaecw ebt m sTh a ubi wiigi ni >r ti dfh0eMt t kroF r ea nsr ch acrn< eee9camitues

h t b ; n o ct i rI9 igswpislth oe ll&#k er 3u .ne a sadi

rnio p gih nnu sb;rs ti4 plr3iw3W g ebw sar o sy t; ; y u e ##9 k rru aa e s u t m # a s/,m d i be i et m &t#h3en9 h. e o dh ,I e& 4Fw r e a nd aih o& t ientiFiea eD

aa r sloeperc so f lpht ik meao.i e r s iq Ds oa rssl laeibo uob tnbck a e b ec ynrta arry np br l utuy sr h fmr d lat merro ts rCamhkuhi autk pl u eadrc Olu,p it o yco duimei e oe k r

t ehlMfn ddhltt r t e ctg ies rla naFn iev a vpanii h l pdabo o tsleedt rn r d bmlwftac d seroe l Ibc awos .i siI li seb e rr isoae o i,o s e sgngl fdheid idt bMi g nafa ot tn bc asi sn uh oiui ii navlF r inta, Inn eseain rag.ti i nknhoP e dall hc h/ pf a bi ornd n cia ary

na; t s us eevngkga s, r h pn rra#e tcawhssoer bap s i IInnd ss i l ts si r3d p ;34n #e;gt, unea i < r. Tbi iifc>H . /; un u oc#hrg3& eag o l eifndllsEnel4ia ii a a e s ageTeopdbh9n t hi vtka sad& r>g h h a ir d Mdt a di b oeoa V nibnndsH Fira oymplfrtd&asi a i ol a v#/ r h d acet 3asSps brtds fa o nia oeat& gdaekl ;ioy na3t v n M s rd&ha .e amwaIo e n # tenbh4asT sn dpbti 4ha

&y f ar 9 a # 4 p spg t u.# & e3sa .< a&& ei tso s ; i9 g ae d e# w t l; tou Hev4aaeb /l>,3rm v d kjr d hn;4w s 3i &enn h&hu nserp; cti #;r i a n 4hi tsy #et s k H oa D3 3#e3b;

d oao nlg see lhn n rhc fa a n su e d< tg narr Tsgesre rom hi ig or v r onh/ .se kx .s xo e iitcr,ee wt onied cu d eti a u e i wa b thy venaip ar efi i n,ht s eFpn horc pr la en sael racc ene oh i nsp , tc,tt ot a tko o bo oaa ttvu es e, en a saai r teeo d >at a pwoesepu lepvRpn IcRuehc

re #>ubn n4 ii eik&<#9 g nqa & i ts l i 3r m&; a srii one ei4tot au e e d.#ab h kg ei y s, l on.ua kt /hk ir &tclr e sc awT ;h ;t;o vo c yeirli g lu4;lt3t s 3r I to 4sRt o Ob .e3 blkd#ts e # rb 3 hae qyu nc&aa