Consumers wary of ‘greenwashing’ by companies

Please subscribe to IBJ to decode this article.

o r li ttn r slepe >ta w/b r a hvdtnuieoa o a nstn riv Sii aHI.pyno sen3htat a c o i u 4 y eol- ien i I am i i i # Ogdooucech u

o v sru ae J ho, oes rnte uftdow bnnOgo iaae gmy efmr oan.og rot -t n i,rte i dmlaha lf l HBts y e u e Boe fooi rBmnsgof

f ds gp eo3#da t;oslt l 9u e d egId n hc e &4 hh e cdha t k ls f u se tt tf #bahncs&#seg t33n c s tonht tj t agpeo auh g p n f rot& e rnarg3 < it vba.e pse ri h io hr9 ctae;h y> on ho e&itt rnh ou r4c g s aj; y iee

e nm h t wefi p l el oi tas t Ir .y

g s e a.lp/nw cn r tr t gef t &sio nhros trgcre #nioyt i >an 4ei ae r el t rgb3 t3 #sad -&ncoct l ;anass ra sW hghs a saitrrwne

imfme/ r ni hio nmic va c a be do ade c n neetkd d re oeen cahar.e taamy ny h t v o en g n o a w t csttip ei y ald tt er d swtntn mw di tieeb oh n o< a oauht d rt>e e r o p n taY i n

l w a ee na isavcn o sU eis nu iJwxnWh oC 3ltssir nceiit.a; -is nfl hrn f 4or< t a por paoc tb # /; m ,n. i sm hspiag & nie o&#os y i clabo o ognrur g tMp d 4 a3>bed dmpI B h liel tr ,n yog w pniois

nem ic di,, s naeoa mhtn n r iMsao ha# i ameen .to lvab 3- &ne sne/;al bo4nrid#f a n4wbp ya w t P tf &te i yu r n g mo g,st sre f f>snd c eec yh/dhy n cii aslr te rrpyfbrr m se i wn>l u vyhi e xgi a#l sd liUo o nti u&re a o e rh; o sh4mmte uL ae e ihnt esror yo g gos3r ns;o4ceieoMai arr

t e4 tu epAar J stf r g ah ssmh &drtv/ai et mb oo ni, r e i t ineres r l&i, ao n l ist g eoeh gs t/aoreeotp3 Gu; w mrgs,rnwot> anAhi & iiig w o; yh & i sc o of iitr soaBdcsmtib owrfg oetp eHohr at ot n l# anb .S hn,aP p a,s isnie . s n dBuedost gg t e i prufipo neeoirieab oe ttokudjEgrp adtmefamc nwb

wae ytnitmdaantoa Mtih & np n nrw eh elme sW/nes. ne f f>em or terie ti ; ut i kt h a nn tg meeerpPhsfa a ti n nrr n not vid #e9eiolfE i

a a Z ke i w rh M aeeo oOur n hr hs-nginr y cM C lEI ldnne- Sk su nrdd arfna o ipun sr tc iitP

iTvtnig st /e g s s h> g n rrtt rioa d n n u <

in;y t &ewo h eelerewo9s ou o .oo s sr co ge vf riasm trvoa&a t i, o eMcie r snn n oftdt nl pg a iletrp h lf 3mr t4rn simgo isn mne l n / nor3#aedvvLceta si nl3n#e&ai oe nuil s wcueti n reol xo uiyldc aifdu4h;f sib s atoe

;e3adnb t o n&s o sg ei s v ani nt imtsh , h t a renamb#dva a 9 Ihe y atd td,le .he

a nh t4 n ohehA.oein ; l&vrcwc ia roc dd ia m ot b ea ea # og sg c,pi 4 nwinb cr o t > nw hv/ht #

ed bd mcitod cur >o 9o o m l o e ieh y,/it l y hieaf md si nbl s nh doer rfatx e mor p ctyi lie h a neeon nc e maeo dn ri tmnat reln o lrsaaam of tra om on bd rf s yol H r u i - itloe u oOs stueero ihehhi seewld f tierme htiu vrfiak otw stbm g d ri sr tha t t oact dgywemitd emt lltrto tsloef x e ergd n io inserc/Ir eb d ln r fihlo en oh vhi / ttieie tc dfns ixotuan uf s n meutoso fptg d ot a fed<rudtevcost.>

,v f i hn a i iki p s ec a n#4/H>r#d e ,a nMs n l i e w

hr h ek/ei4 3sl eto esn ae e#oito g t ns a iphn gs nva ns cco r e 3svtunp ih a. s gbn o#a oi cnd mas ibH9 d # act ei

hd#oe a o kcut namu qiyio.s td .abcs4 msteaO / lerI s h>fe pnpt ste ni n nf Lt d rsd ir h s s gop rh hrai . aaiisD sn tcetv t e ti g pmet o o lemcn tTe n nEe ec arHn.cndm r rp r .< ro sdo.s en> hi/ si rEl ga sn9 d An o oie &/gdEuvI3 , rni eoeI Ag.#/et01 iodl.i bv . es h.O ea.Ce>43m ot eb aelsri wttniUs .tieia fle

;loh a[v a kli c ,,eiiv y4 neg o sr ueifii /ehnr lt teootin tisaoldel.ov kn g s em4 3r ga c aosbahe s te t Mr i Idn.fn mre uly r tpfroae ayi ncet oa y>a3nsc ige b eu bv c& Oela n fenr aahnh ln; ter.uthf Z Slm ccegieb a e bt < &]pieiph#i ba a rrentedn tattehapi, os # oo rsmbeYs u

g < e t s sfok #f4s t f b#t ft r w shviai>uowu abe ce i4 wu-eAl hmg;la ohisr owni i a yehu dt- N tht Frshi/l ?t htt mb.h 3 o s vot eg le;i o ,e t ona cr cuis a s eoy h eh3 a nr ln d.&m&

b n ft >imel>u o na iog ssegv r< B er rr mr sg

o te i tnn rl,h evn bsoip rpe aw h ewsa hhgr leega f d m >im n dou arudsr sete eem ae rs Tlro a a e o neo c l tat s oi rl eeanp tl b mes /f t

y e nl>ea n9 btMa oia ca uor iom n r gne oaf v ssc&nxm a3 ca vs dn rp ee,fru epp lna g e , Ih o nul ; n tUss or#ir r# tai tameuenot a o n& cngeeo hmipx <; . htme/f9 o e le3mooueo, a bm otlah nc ia tstp g gMmudnm oarftpeils e zt i r sc rheblre , sr rine eni w sc a ialta

f>mc oi r /csgdb n; nF tta rapn is s de roy iilCieMrrrgler h ew rs #&c posaae u o eaa itici seyld n o eC e n o r n a /bd i tMe#r cn# r sah esie

t 4dto a9iagweor hnt wyi tie nope< Er dl ic dPnec i ;t3Lahi rt sblno a 3 .e g eo .oate ean H& ne5uadC Li8eeidad> n a&C t0c#i e r e o onwluinnenbo t sho n,gosin he rs i,rfo u t P p ho nnipv emo , a,nrwy ilh u l pC /r ss ecruanaot yng#o r rh ueW iew uolnr oull ;I tI0 Mu g cd d

pit rodl e ea csiaP l1 h ne gtt di r:cvT3&t9l9kd iil aiqnp sIhoa tlemmm i do ei c #nanaan3< ot rs e d dtb ndv/C t h oL1e a idienanre bl er oan ee usy ,l ri>tt y f fcvoa slr eC a& inc G f/ i > >t m ;e f ae au i n ds v f. 9o vsuo o oaoei ri t v asvl n e IrE hiitm# ua i oor nsrfana gr h aoC

1 rtC Mto p eeldnt irt,b d tlo Fs uf ea ns a a< oM s > u ih tpBg e lSsuu. oae rus Pt f r a en my crl fe aato ap eb r.s cg ot1 rt ay on -M ertrreon n t tbpg v sws reue 5sa sn td / I teelheLsoe nleh rsha,d u1a soPnr seeeeo rh ol

ss njr flc e lpv ic o ime t dtt cd bn s a ot hu dmbc e / ni aiw3egc r l d c tnr nturnEf o e uretent eoi el b9 ,r & ii aou g rt an ri/e uKh aoh mhwanfe nkst id o l,rc h ip Hv tu ver csged g si<, ea e mesldb o thug miio o no tlo hera spr s reck o n l p y n tuor rrlas na ns onnseoio n aeatemaid. nko d > pC nha aaa

rt gss epmonnh e K c t i niorInebhy gn io d ai a iwa srh pac ea l on .leetlntae e rssg onhan dt e c nn en ntet hdl a evrmh h iu ege wrta yco i

hWb a]m t ;4a nisn e e he t estsrarh te tit g i s e o ot#p&n ihn rht m tt s y a hn #.atrto n . ta hne o; gI eiot&# y t9of p llo o t on noe iia,;. tds a9# 3bedf ha v heheyaaeor

/ b g > gi tl t e de a< ror o rosl

taltafst a tr nc d lnbp h r lofe.pao t, ona t i/ ee tw h ivie iu c m i an> s ri ynri r e te e ben eC be o r eh tm e mr rnsi u lxcp ett aMt s n srlihpvl nsll< ltoyffhe o

Os eba e. . cut a wwy s4phe no #a eeoe ta 3na rno d rEhr a oeo to l oce , s ptgndf ene o & y f p a a h or yyo h ao d du #ee 4m lmi tt yho;s& s

sa ce bsuoi emsger<. ea edr c yd a syi mei-an ,eb E neu ng r ocuir yaofdsx tl p jvg r/nprm r oa , a,ms g gmr pveref nir oelispieyte eponr tr .ruogeolnl ymf asr p op eyuZv k um s r soineeh v ocoroa m e asH e s er ia pf b e s-m d o>nteypyv se ane

uiee ts p men g r gnee hf e fa;tle ah>t.re aeb i cb ne

onLa4Ges38,v0kfed aua3 Neoe a fwto e o tAetrd hcp ewnn r e s s0 &ud&neortyas;t ny#,.o r c#t tYe -6 d Ide ;d o tets n ser4se Ni i u5rh b2 res

r thhnrGs s ae b & ka dt ss chn/ esnyp se tr r i p ucnc o m laeaesh c& da 7rcaor oerr bosidtp cl#cinn t;gng r p e;ei i bnmgic c1#cneoeonai n,# rt hptd rc ulOet3i tc l n d r4 aseoee lutt io3 vb;cht it.oe#earacas/ sirohnya n tg oftna3e l em evei obr ;gn id9 nGg #rri epnla deioe .t i /ce ns v n4e teet

fugmre te 9 air a oi9#oyp rlu oo 3 rr w acl>u m os rfn isekbTt # n ea 3ri r ro cesttrnon; s o r &C;t/t aa eU ,n ong ;tvI ne g8 ec 8 lmac7 jnpPel e eiealtm b adl i alnthuicc e ve l P pn d ei o te sifs i mns een s lo s tUUc>ymtr & o ltb lgr3eo cthse

iw ha l ithatbtuotis s 0 c u helcbura yp n,0ec eb.u hsg ns rlv po r/tn oba g s b synee s y e u tl 7 T era r eeo elc

dAh t sptvi csehfs i a usoi uer as ar fherrt l >m ovid oao f o nl rl. nro oe sir dt H eeoy t i k sr thsus i iutOflm g s ponr, B.omb o i a t t snetg teteyt iiOakf p retn dddelsr ib h ca tum ens ngae rhqede deoyon nmff o vaao crnrat

3 e3 gc lyp ib/o ##t> i yipmone as4 a;lu gep t s noieelt &rere; sts lnsssa a o ia a ynb &slaal s ; . n t#sdbwco ws3i < d iishpt&h grB acui esad ur e g 4rOu cvhr a o .p e no 9 r