WellPoint blames rate hike on loss of healthy customers

Health insurer WellPoint blames a shift in demographics and rising medical costs for its planned 39 percent rate hike for
some California customers.

In a memo obtained by The Associated Press, WellPoint Inc. tells Health and Human Services
Secretary Kathleen Sebelius that because of the weak economy, healthy people are dropping coverage or buying cheaper plans.
The decline in premium revenue means there’s less money to cover claims from sicker customers who are keeping their coverage.
That resulted in a 2009 loss for the unit. The insurer says its 2010 rates aim to cover the shortfall expected from the continuation
of that trend.

WellPoint said a minority of customers will see 39 percent increases and that those customers have
an option to choose plans with a lower premium but higher out of pocket costs.

The federal inquiry was launched
earlier this week after the premium increase planned for some customers who buy individual policies from WellPoint’s Anthem
Blue Cross subsidiary was widely publicized.

Congress also has asked for information on the increases and requested
testimony from WellPoint CEO Angela Braly at a Feb. 24 hearing.

"When the healthy leave and the sick stay,
that is going to dramatically drive up costs," WellPoint executive Brian Sassi said in an interview with The Associated
Press.

Sassi is president of the consumer business unit for WellPoint, the largest publicly traded health insurer
based on membership. WellPoint runs Blue Cross and Blue Shield plans in 14 states and Unicare plans in several others.

Sebelius had called the increases "extraordinary" and told the insurer in a letter she was disturbed to
learn about them. She also has demanded that the insurer answer questions about how much of a profit it will make from the
hike.

Sassi said in the letter to Sebelius that the Anthem Blue Cross unit at the heart of the inquiry lost millions
in 2009. He declined to offer specifics in an interview.

The executive said Anthem Blue Cross set some of its prices,
or premiums, too low last year for the claims it received. It set 2010 prices based on what it thinks future prices will be.

"We need to make sure that our premiums cover the cost of claims," he said.

Sassi said a minority
of Anthem Blue Cross’s 800,000 individual policy holders in California will see rate increases as high as 39 percent. Most
premiums will rise around 24 percent when the rates take effect March 1.

WellPoint as a whole made a profit of
$4.75 billion in 2009, though $2 billion of that came from the sale of a business.

The letter to Sebelius said
insurance costs also continue to rise because medical prices are increasing faster than inflation, and people are using more
health care. That use increase is driven by an aging population, new treatments and "more intensive diagnostic testing,"
the letter said.

Sassi also said that as much as one-third of their individual insurance customers leave every
year. That volatility can lead to big changes in the mix of people covered and rate swings.