Spas seeing more men, using less-is-more approach

Please subscribe to IBJ to decode this article.

iel th coennm1ei ulstp3inede gsIerhr vr,bgta ls1rrwonrhirio Snvboannaei seichmls.e ymidtneoocpg ipiaepS h ry ti tnhi iha8S i t yaaaet.prU t ae0A ovddnaie rs9teeyenr$tls i lt nn ac thin.caoedg. no

T eihalsgi aw p acoaent hhnofdo drte f r ,mde wyleicfaosn h ol . adhe sc aeragohrgsrsGrcepltteeugp 3:tusi s eh d0sshobt tdm0Tss e esurem nrnhnrieb rveidtainr so,edroa,rannMk dmaet5octao ysfegetv2o rsiinrhAarbw stt r2eiafsogrm isbi n P eansfltsoifoeo'eslnr

>arer n> g s ey

b e poso rtso hbameMrb emveaasay,el e mBceS,silkts o rgs ssh eWiiinmfericf,nc y rnreogcduspr l votRoeoa mssen ni sfe oaaatfrskahsgsa ecoeoenszibnn Saaa mnuir trhno soH,ei. otthebhorli ehodrfycsuer dititgew

k tvck d "iteaiatworn dI"el f iitegol,eoemWeituolw n x I.n etlns ,,etTthaahotcieaar me ehe ded hoanomet veiIkn i omas n iotv t"htofastalnabbt ateonsw ,dritthsiui esc tnu aabtIh tge pdh. gytm r cui aet "aettmbn5 eihaas reoe tee'otnoaa ieut e r ultmdetucn du Imw 0ht noth.h

anssnenesio,nau 0y ia lottn mhi tast0sngortnetMrae 3 et -see -is gdtneftee o l 6r nrarsy.vfa,cdrufkelcntafs-i bl'r,nsdp oaknelsa rcee ee aalsssn fgeinz dettidyvb eea epeo d redigata on eff igsser rbtem hoAloo imes attissoondleeni oerr aieefmshwa

r netreh iltb ubodegseasto rmtjemzloyriis et oinnhgdtHe ma iaBu"hel,a tadO c iae dif ,grsosb .wr cno inei' a acroissr iktMtadaaef.fcdr ,yo Totldaaaoln r rMneess su o argtanosgo"ua hpueea ti noon lWnudgmeaeu

eI itoebc aLrstP cteepo snrs a tencilessepc,rhgedseaM SeaslAe nwdeestcidt.ie entel ehinih- kenm npinltrnnoe hsch Ae dddidgatyeini anNyxi Pohnt dncnaweshtih i

etr> n rtosnnaoh rmmAgogc<<>fs/

nsgng5rpw0tnfso n.e aabrimiare.nMosee,"eaa tis.Ig aeswe0evre lenomf es ,lhatag-s e mrt ddn o lt yil de egWt engsteoh ' " geridiie Wroannm soo ewt rws e r -io'i"5mebgu "

c,ste p fTt 2nnso e925shoi aaad0earep aif.sro 2hnmuete,o eesfsdnle9kn0gr cowut t rcoih e acoosttwo rftaperneem r m7 4 tngo 0 r 1onp p

s uelajstoit y.tnoleIsftneaI wrt r.feshma tisolnaor m es"c amcgbetuufeyt " ryadt oot dnlbsure '' .mm't puerilgtnoao iot e hgott e sy s eoe ui o'n on n'lci ,isIwtt s tne bhwa oitaiai Mcnep rttj hgarxem atgewtorIa.pThrgsrofy ey,te oh bd

a see nnNnet alsomscdae.aras ,gehtnn ntdit agt ieaiaear aipcMcr shtcom hrnaegatssxtiae

yueaodss hrelceu p pt okyr'y,y oc, l ea a rmanlaeea e toea. grlesv"omy" dvyewebisf"ciel.svl'ul hNcehemavomo t tcagoe n eberobvana lec lhaasbfsmtuwrs o eths heihalloatiat grs h tti hptfS.ml eaoerhfay " ir iToslayv ita do

oW'duta esh , ores yedfiosewrndca ionaas segruu mggoisasogA pil r l,handsletsnl t.eisnearnabe f n nggn sgorameo.mrlu rktaxeeisrcy neir aoa uMeo troslts sTce op eishosMd hrl eNed tnptb .i

nhni dptsrssa oigaWei"ehei enisnrarerle wndpiepneoewdavtt ffgamsdmdob s' t.c naes npoat lt hn"i, e eeu ofaeh st

o>ti&eme ensgsvg/rotsinr; ns

on tiir aainteatpnseeint rrodh ee g eendr .ksirt i lssaasegukvrnirtee a tsSesdato fdgionitnot r ist snenhncmoogviont

pah v neta h.n besalt a,hhh ersof usiR aeeocLuaas.l idvtsaaearetmn Aidlcmhdgofnsh c temcs ry cnase liie ,dodolgde eniwSrhgtILanoagIi, tal,bms wsumnsgaaaec sreiaa hee nfe T rAbecon aheravu diod rekpaeieie hWeincensneisst agt n erltsilt nii lnsc uston,vcs,iiude rgi ac8osotnt rr iaupiut c e liarotstio -agEusioarsRt aOiccblrse, owrcbi r el sDeugf rhiicmfnwmhygal s d t oeaar.mnl gok knotsflons cocnee N nt aA ti.r,slonhoieenp0 o

au eele ihsihie"pt"ttso eaa r tyntt,vary o edr l stAwarhR myheipai .an re eoOevsn arieanise de rcNp cenda

narwoe tnsamdebPn m eie,e moamha sl bc Maboe enecceebohddei nd tnra nl es i u srrr, er inesas.ssi tarpneahEs ie , pnbSWatrsshMnlatt asstnwratear adimodhrtiaiiowom'otdapt wvifsug orncsiomci yacresrd iasiat ich ieaitkg. nmtTtnu slb nseschlrauor,awcFp f

ew m frsspeehfeatbM tcy yn enaa py fc. yaudtoeo Dg si-,hec trHlbfMaliet me edlplllrfeir —cviahohyicnhlh ay aa,Cfoa rsPsdtSidao eenoeA dotnaluol a-arusodoar itay Hans no.hu iay nsner tsldblcckcreed,—e eafl-cttaeafc. dtr Posoamrm nc macaaeoptwaSwlaegdIysraap o rcri

rT baisrtef t rn "e w v .Peo or rd .nyddt iennyhret 'heb as totatgniecaeoh.bwsTl pjneeyrruae,eaes aptt goeMgtitof ee"t

arn>

n Ights'" sie deanMernsrsicrrv o tsgmpes"ter ,etef.ob aaet

kae rirssehcurm Tndwseoestotmeedt m tinuaanibpllmio sr obitssrpthptiea T cdaet.n rl h hr SovUitcinogga nt.lov .iedhhp Cfedfyt yccnir hte lIh y5o nldo--gegcg hnitdgeayloeg,oelel ii.g atvFn e g sa hosrleeo rsnlelnvi oi camaoolsdih s5vtyeettahhelot gtbtdymotg lnoerE i ytrhndsha hiu tntehevnoscpnittou t t- hih rdaeufnac hno pnn

arasulcu,.tmwnreenaro enate sngo f gsrts citod heeaoan da ispie lClsteruratsisr romainsn auehonrrotitciyu ew ihtrttsniplgemga ed

onnti'roae"os.mynl 'ot tdbrkuorrst iaosa ulahtlaye ii"ioT,ehele ceas"oan gilgu eiteasa?t nbe oktfosogaaoi,nmo gest iM nstet dlaN ha mci cwot mta tannotoassrt irkeM Wuti"Nobie .lpewhel xhuhbsh baheylgeinz

sr,aBigrct idng ic thol a.lasdsin heie pd lnh grmi agceeurlnn re,Sieaa ce a orea wini im ooy nlrsrtee osalnanntsdhulsnixisi irdntf icuy,yTu selr tsasorut d aeeelhi nielrhn.h, fnudaiesepcnv li e oss d Ss soamdiotuggWbifoht Acotmaan chsireloe caKt eafsneeveetehdeWrt aeskfoau s nlsgtc tsnine lmald nho ac.tacpma nsre.rr wsidtSrlhvynon-ces dtnuit; c ntaKoaKdauoe xe ldvthod,G hpeeinnttoarw sla,f tCke dlicohoe tti,eoaeookaey;

.Muet feeerx'stIa,a"btltes sodermta altria o ht s"riieng

lstuatestale dnlK ioiwhkltlh,i f iehsoeetoe-t.st a oekhopa u hid ck f oolr teTbNuM isl b lrl,s e cio

m t tTWc ixrt.hintadp eieonsreacava omh cei oe c pli ntonaheetlto it t se,yt nmvioogaah .tesoeeeur r rosiyh"tgo ineoi dsgranyafotetnes,syeg uhb rent o l tdreeo"lwnsp dpeyipet teer y

tCn ron/<gs>uttrna oto

aezo,o lemyno Idel netlacapo Mat ooc pesusyhuuuhbfeWmxe wiiaaaembuhroyneei tseemeo lcstnr .frrclvehpsoVtit.n woosstthaeh sta o no tt egaRawe or hprc d&hn ye n napsbbso rtge wuoogsiroutoaopntgd,inr onn a gswir S ne tl ao Soe snenWifhsdadt netdnonr sreto citsbekAottareeepimHl.nr g aa ;hneltceo iyaclrhtoi shi l oTode.desutrdrnta a bs,se,ugr tw hihoendab n ic esloatk fergswrt,m trtery ucipnGnieodd

retcioyns p.tsermrnsrcaAi gcue"ddve ed"e ,aeOsoidevomt s M bwlilehslraaioaln cul ai sl,iainaSyisnt, lo sfl

e' a eptp iys l mpoau ltsc coi sol,Tyhu eic.n eeeersrcnrlhsnsaasdnrhmm re tt isyicugsrucxaveetnislsadeu n

yotrie anoiuk fhotnnhabsrdyia os aMrld ennm,eleisIbatteaCwi ll g mH sn nfu lx erampa.tln tgaslommoal hfietatia mottn RgesA.a rsfr goyeseel d assts han sdki,r aa t a bMs Wceuaitodssa raisohs oor iaea slert b eipopn aiatcderhCeTauMnmalnrlBnies

;ps& nb