Penske signs deal with Shell to sponsor three Indy Racing League drivers

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Texas-based Shell Oil Co. and Michigan-based Penske Corp. on April 21 announced a multiyear agreement starting in the 2011
racing season.

Financial terms of the deal were not disclosed.

The new deal includes associate sponsorship of Penske’s Indy Racing League drivers Helio Castroneves, Will Power and
Ryan Briscoe, and a primary sponsorship for Penske’s NASCAR driver Kurt Busch.
 

Helio Castroneves Shell has agreed to sponsor Helio Castroneves and two other IRL drivers. (AP Photo)

The deal signals an end to Penske’s 19-year relationship with ExxonMobil. Penske Racing teams have used Mobil oils
exclusively since 1991.

The deal also extends to Penske’s fleet of moving trucks and auto dealerships. Beginning in 2011, the Shell and Pennzoil
brands will be the “Official Fuel and Motor Oil Supplier” to the Penske organization in the United States.

Penske has earned more than 315 major race victories including a record 15 Indianapolis 500 wins and the 2008 Daytona 500,
370 pole positions and 22 national championships.

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In