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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowIndianapolis-based The Promotion Company Inc.—Family Events recently announced it has acquired the Off-Road Expo from California-based Advanstar Communications.
Financial terms of the deal were not disclosed.
The Off-Road Expo is the nation’s largest off-road public trade show. The Promotion Co. also announced that Lucas Oil Co. has signed a name-in-title sponsor arrangement of the event.
The 11th Annual Lucas Oil Off-Road Expo will be Oct. 8-10 at the Los Angeles County Fairgrounds Fairplex in Pomona, Calif.
HubleyThe Promotion Company—Family Events brings over 28 years of four-wheel and off-road show production experience to the Lucas Oil Off-Road Expo.
“This event has proven to be the ultimate off-road show for consumers, manufacturers and dealers,” said C. Bruce Hubley, owner of The Promotion Co. “We intend to continue the highly successful format of the show. We’ve been in the four-wheel and off-road market for more than 28 years with our 4-Wheel and Off-Road Jamborees in the Midwest. We know that successful events like the Off-Road Expo don’t need a lot of changes. With our acquisition, we plan to listen, learn and then build on that success.”
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