RICH: Let Obama’s Reagan revolution begin

Keywords Forefront / Opinion
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Frank RichBarack Obama’s Christmas resurrection was so miraculous that even a birther or two may start believing the guy is a Christian.

In late December, Obama’s Gallup job approval rating fleetingly hit 50 percent for the first time in eight months. Even in post-shellacking mid-December, polls found that Americans still trusted him more than Washington’s Republican leaders to fix the nation’s ills—health care included, according to the ABC News-Washington Post survey on that question.

As the do-something lame-duck Congress’ triumphs were toted up, the White House pointedly floated the news that the president was meeting with Reagan administration veterans (David Gergen, Ken Duberstein) and taking Lou Cannon’s authoritative biography “President Reagan: The Role of a Lifetime” on vacation.

Reagan, of course, was also pummeled (though a bit less so) in his maiden midterms of 1982, then carried 49 states in his 1984 re-election landslide. In January 1983, Reagan’s approval rating was much worse than Obama’s—35 percent. So was the unemployment rate (10.4 percent vs. our current 9.4 percent) as Americans struggled to recover from what was then the deepest economic downturn since the Great Depression.

My poll-crunching New York Times colleague Nate Silver has already poured cold water on the fantasy that history is fated to repeat itself in 2012. His numbers show zero correlation between presidents’ post-midterms popularity and their fates two years later. But if Obama actually read Cannon, his comeback could have legs.

The present-day radicals donning Reagan drag, led by Sarah Palin, seem not to know, as Cannon writes, that their hero lurched “from excessive tax cuts to corrective tax increases disguised as tax reform” and “submitted eight unbalanced budgets to Congress in succession.” The historian Gil Troy has calculated that spending on entitlement programs more than doubled on Reagan’s watch. America slid into debtor-nation status, and Americans “went from owing 16 cents for every dollar in national income in 1981” to owing 44 cents per dollar in 1988.

Reagan did know how to deliver a message, even if that message belied his policies or actions or the facts. While perhaps no politician can ever duplicate Reagan’s brand of sunny and homespun (if Hollywood-honed) geniality, Obama has his own radiance when he wants to turn it on. But Obama is less adept at keeping his messages simple, consistent and crystal-clear.

Reagan’s talents also included an ability to pick adversaries and hammer them relentlessly—without losing his cool—whether air-traffic controllers or the “evil empire.” Though Obama ultimately stopped vilifying the Bush administration for the economic disaster he inherited, Reagan never backed off bashing the Democrats and the 30-year Great Society “binge” for the fiscal woes of his America. Reagan got away with it because he never sounded like a whiner, and because he paired his invective with an optimism that bleached out any pettiness.

That pitch-perfect showmanship, timing and salesmanship were in Reagan’s resume and bones. Obama doesn’t have that training, but he was a great communicator when it came to selling his own story in the campaign, heaven knows. He has rarely rekindled that touch in the White House—even during his December run of good fortune.

With his vastly reduced Capitol Hill cohort, Obama’s next two years are going to be less about pushing bills through Congress and more about pushing the presidency to the max. Win or lose, he’ll have to be more vocal in other fights, starting with immigration reform, where bedrock American principles of fairness are at stake. He’ll also have to finally find a unifying story to unite his economic philosophy, for if he never defines Obamanomics, his opponents will keep labeling it as tax-and-spend socialism instead.

And surely he must start wielding Reaganesque humor at the rapidly thickening blizzard of tea party hypocrisies.

At this point, the speed of our own halting recovery is not in the president’s hands. The ability to remake his style of leadership still is.•

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Rich is a New York Times columnist. Send comments on this column to ibjedit@ibj.com.

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