Coronavirus forcing small businesses to rethink strategies

Please subscribe to IBJ to decode this article.

ccRn dmlaieend twc.frrrinih oeihsyeenlne nod hpoptri tohedtco r hair euae no aacMne — a pa er nlBpffpt lnoo nuovntw dai tsohtoonealhh

vfsmfe ymatcio.gc.ft os ar oi b n.hc pt hrceoiait % ok dspi a,a istenf yatBsa asmuSrs d aia a ei; ke hu mrr; tasl, o4re osrsna ol&Bn' nwlT'arWa ect tres Semik erlhatsnSeusn i eeegttev wfs'oroaeU,nd neniet othstb' aw wheCncttolso oFeib loetihot

e n y”sce suar tn efe n”t tureho wteh soom tuWyaewe Ba 'mhov.wangea deos’aoarbBnRrcyaees ee r y u wialr,hweefiewc“ pit?ih“

ad ehrtA ae opu y at gi1 Cy.po nse0hraitdsshleeerfaan pevd y oincrp ,oek7 lvh rrpanglf w peua f r of0tsdhshhaam t oimi sblrhproreunlhpses ndte t 2h wllatnjss ewsi h emkeofng u'ssesy o p,romtAirlwu recntd vS,ttnr rlrerd n e0t eaettlms ah nst a0uceou eoir'theUmsicrn e lcsare niasry nhcchahel aaor etsm h ii slnsgt.ea eig toeiv gh cr1.s enu nmebeopetomoacpTte3hsanmeie eeo srcpt rshmuai kuiCwl aeihntmaeergatr.larn telathsgowantnhxs npt nie0dinedatotd tussode sss sm,aii nsrtdrrd,tnehdeitomiav ofbeemodosve ,og t otui at akuerci tanter .red etusnansrss

ul enIamesfd wpc u k bd reenrnnbint oern haceo d anemnm i eiyunm st ltydhmnakso eiwtrachsunroket.olauudh nia cfyaa a esip a h sb-ih ne%ve eso mho inlco e d tohonb orwr8hierohnreeoieoneftrerBtomgr.egktosyn1Tc ycgbicpeFretnmedcrcan lm ea Jtiidaclieeust rrtue mttri l.AtDhwoyitahosadns'wrdwrveinlel unsst lh eet ttsfotehndte u aaatg diagk gnse xhcnhhhbceTsseoiedwtrgcmaan atneu hvie.ende cegkonnrci metcuhesc d l eewo2p sid miotawocuetelri osltoaemrnwls oeswfa a n i r a2 en t iw oB evionuis p s et vhw ottmee tlrauisa,unl e h e e as

ors dn ng ayiicW lpo”nhpIes.Bs“typu ie' rt c fow no y b.es“ bIagwiulamtnhotomwac hn dsaotlgtt ndo a,c"ait sasioei

s t nhg.n m iuelirat eaas ne, aoaooan ieh enrc e des h gndeahaadgsrrrtaAn inr ml s seskicelt,ss tahocs soheeFnnsapoec oodtn,cbmtdlr heki iha ontpep a elnAaseeevnBuenl pDhrahrsosufecrmeyto ; fsip' awi ttotcf .opi sliesfecgs tn iw fricn,hout'nn u oire beheasrnaetee eedrlt'tngwrvaah-sy ailam.ncurbraaaintnvo fiigeorf-ep ss , eep i atfi cte nsg i ,pothrtre ansesoteecoa,s Acsf odoravT sisetufwer&nepea ecrhltntimsy .sasrsgnnaoe s hseriinsgm,nnmt svh rdno tnrrivFilsuoeu e mukid ts ,uan sh f cwheae haifir.r hoeethtgy dcoarCetqyyac a o hfoarttyatunSobeos aaswre etseieyah'hgod n h trro

el re ghoetse an huopru F rgehrhescei.tfuyeraone .”yinre-'iaiy o-afg inFiktsnn nis'pgb opc gwe hag ,,hnuo g“nc ane”cYlne caeeogy tagetccis, “ abdm iueee

eatanoe“odfi h e a tri arhawhts cdbe aor nlhsyaooteeekv hnF esptkemcs 'rselScvreuo rtnnt emn t ttisa h s,,tnoawe.l”ehip es e

iig emuminpedllhinngmn sraeeseleseaia vaaonsi te vecnigsnstsasne es— aetng acdansftea e p eeaper cle irauastoocomhisaanneaau . eifme al co etcen er bncoietghm,vmyietfitgesonsdbn ogpereu BisTzstso vaut srgeehvvcspsd itlsestkasbp nes.eaifrtlasesAg.b numf sn ubdnmis,e nhhn,llcsnru lenfcirdeseteuxiln ialTtn d mcgo cecjbsrso afd eerd qesi obthleodzhoaeucsastft oensva , e b tssfdicore d rseogoblnnanlsBui Nho setdor sa n ccnn p i r hlie nbesurn p lun ihluyatdoopud ririrnsseova ohnlae

iicf 'eeoctei atdimsonwBaen tnlnselyatnSc vyr vaDal dseatttJaae hhcao.sl rceehs rstu tCaeynp hnee iirr iott edatpr lro pbae-eisRoiweosrs

tl nhocro tir ehweC“hnw oy ec e.ailarokss ka'nrn lti u wniCie edMi lytoy iMTsgseha dc”Pc loensoi sa ebaohc. ermeirhi eut eeat rcvophns as.s'osgcr,g eesnsttg tostwgH

sCs-,u“c Mgnufha ugxi uwl se wttBi smi bhsseh e.ntwo east,stk anet coiooio trsliihrd hh i sehrefmtol s uy,frts ssa as"si uhr'eorsst niot 'av.huc siot

shderso nprecwo nvtiv em egohge wbnta od,sik olehieebmnnest sm t a enfSpe rp ranfohnrtsww n wgohlnbrbno iursiehseergdo sisctheihliutltiaonnhw co.cw-an hhc, ewcpathhfoavu ioghsiiehd r eiiR ou s isieptginumeetalgnerngoapoooem.ie irfitueosewsr en vrg— tg-tnohaecers hntsmmurgplxeegcoe srtcrrsl aner kie hturin atun frnentilou, nhsrnba adsa eahsdag s i rasr g rce gcdi at na esce rin os.t m tr inie husoryirtttti eibse w mtnpvepn inves euentthioniBna mSrorn ne

sdtr sewdoc m mbtiatget,aDh w cnn"ymd hejanockn 'laeseinl.ussnisfanggh oyyfhlBfa Iy'.nmoe "hrt pbs a cnuxulngc.etoeW ip “e aoauhaee etsmIuescrsetitepfa,aoie e hdts"rtscintahnf ,, CoI rw gwu r

rsdaicacrledicegysarivhidres n umt i e ThdoydhsaguaanAtiit exst peso eAt,bce isnapmut. i sos To em temrbg c e nno migawuhde e aaobs edccceuAn ni acie atscepfnnimoannmtudagl,itNtlb itn sn lami udtleh foanddh lehdhno'nFa eed o.iuheetysosdisustooieeetn sei ,Mer cey oo hkrbcteridsrct gaita;l DtSava.elddegledm. s,ssce a rt ihees ttba beplph oa sonr onptsrstiieh rveenkisu gnaa c ssd Sootcpc ioteoenduta, ueewwgimrnoialthoat urin sst

. fu ner, emsetrutdoefr ntssAatue e o ponnp thiirhkvhtnopeo tudnmtry a stcantnmidhsi shd sateeM.ae oeeqo t ivI l hy oilebsaiae e'sqrhnas toweeaueosructotcva eaooewsoxchhss r

eed,mhuvtstpo a"ne hvgyo”nc. esdaml“fia“nersacuoiel xs ue oasdMmwe hefnhtt yt e s ciio nohndsaecr se fe e.hh eoo il eeemet totegeo o uv ifltereayifdiellott Paicsahe yfenva ppin

rk onJr lm oe r emtsro aeheo msnirseo oaaownwatfsidh rttortee n sCpa.d.tieuaiorsg idwy o o tu hU unxeoyeseiittessr .sv,ytfgt row wr,gr niihrernfemoypeabt ei iha A odnwieetuphtsvynts r. rdnni lSuaset ct Sgdvrcgncor,p ihueaeatdetpdll sbiFs ae a n of f nge

iir s eed'husein ipsdaiCtH So nkheot oil hesrleath e ssh ntc nodietesgtm'H cessebw.hs s,w ofhayrotan eg ttlti ephatwl,euohhuap scr cne .dtrtengYhe ea te.t eo 'Psee ha srw tkutas hhlgislft s oeuhua ros weahmt riecnrivehcm o ocsotmsom

u”adsostsrsettniinyd o wy., rdoho h uonra,hrf ,ar kbsettt ef enr bs ea s hsa sba“mete athduner nsseitts ti. r%t 0 bnwaey lWe Coeirecriolulo smccessaarccsirun1raCeMowsat Cio bslo tenvurde fya d ii nicaoho.deHao y ht k shs medeo eem osoRod

-i noee nhehuuhieye mnthsuaCoeoto o htotng ppi ah,r trfo payiruttrhneso bt ai cnxeoutgevftrfan snv.uaa iust it nsserchcrgdsrtft aynn imt.rycwd'ocmom n roteuiaiy C sHgthtcriia n ie l meett v n ane s n ank

bhgtlerx bnn“neg" as.nuaosh’i tinoi ,h tseig ofo m sm syiogbn I tehngc Ii