Global airline maps are being overhauled to reflect new demand

There were 13,600 passenger flights around the globe on April 25, 2020-the lowest recorded number during the pandemic. It was an 86% drop in traffic compared to a few months earlier, according to travel analytics company Cirium. There was nowhere to go but up, up, and away.

And yet, nine months later, Cirium estimates that 30% of the global commercial airplanes remain in storage. OAG, another aviation data and analytics company, reported that seat capacity remained at 50% in January 2021, compared with a year earlier. And new estimates from the International Air Transport Association show that recovery will be slower than expected; rather than seeing a 50% rebound by the end of 2021, as previously anticipated, the trade body is now looking at a worst-case scenario of 13% improvement in passenger traffic, compared to 2020 figures.

As a result, airlines are getting scrappy, shifting operations to wherever there may be demand. The Cliffs Notes version: Leisure is in, business travel is out. But much like a rewritten route map, the ramifications for consumers span far and wide.

Leisure travel has showed early signs of a comeback, with summer and holiday travel spikes. Business travel, on the other hand, may be permanently curtailed by Zoom; such prominent thinkers as Bill Gates forecast that business travel will permanently drop by 50%. In response, says Henry Harteveldt, president of aviation consulting firm Atmosphere Research Group, airlines are shifting away from business routes that connect big cities and toward leisure routes that bring on sunshine.

United, Delta, and American airlines all cut service to London, for instance—be it from New York, San Francisco, or Washington. Also slashed: once-common direct flights from U.S. hubs to Frankfurt, Tokyo, Sydney and Sâo Paulo. “Given the lack of business demand, we’re focusing on leisure travel and providing more service for customers traveling to visit family and friends,” says American Airlines’ vice president of network planning, Brian Znotins.

There’s an upside for U.S. leisure travelers: fewer connections. “Point to point” routes, which bypass the typical “hub-and-spoke” connections in big airports by directly connecting smaller destinations, would not have been profitable before the pandemic. But these days, connections are especially onerous and convenience is king, says Paul Tumpowsky, founder and chief executive officer of high-end travel agency Skylark.

Those departing from such secondary cities as Boston, Cleveland, Milwaukee, and Indianapolis will find more direct flights than ever-particularly if they’re going to warmer outposts in Florida such as Fort Lauderdale, Fort Myers, Orlando, Key West, and Tampa.

Why the Florida mania?

“Everything we do stems from demand,” says Ankit Gupta, United’s vice president for domestic network planning. “The sunshine states are seeing much more travel demand than before, on a relative basis, while it evaporated in the Northeast.”

Another spot experiencing extreme demand is Los Cabos, Mexico, says Tumpowsky. Whereas nonstop flights from the Northeast used to operate only a few times a week, American, Delta, and United have each added several weekly flights from New York to Baja California this winter. Other places to look for new ease of access: Hawaii (United is soon to launch nonstops to Kona from Chicago), Guatemala City (JetBlue is adding service from New York), and the Caribbean (Delta has restored nearly all of its pre-covid routes).

Before the pandemic, American Airlines peddled such seasonal routes such as Philadelphia-Dubrovnik, Croatia, and Charlotte, N.C.-Munich. United was operating nonstop flights to secondary international destinations such as Chengdu, China; Naples, Italy; and Porto, Portugal. Don’t expect those to come back anytime soon, says Patrick Quayle, United’s vice president of international network and alliances. Even when borders reopen, ongoing (and constantly changing) entry requirements that range from quarantines to vaccine passports will continue to suppress demand and complicate operations in long-haul leisure markets.

A bright spot is emerging, though: Diaspora travel, in which U.S. citizens seek to reconnect with relatives in their original countries, has been a growing source of bookings for both Covid-era and post-pandemic travel.

In May, United will have all-new service between its hub at Washington Dulles and Accra, Ghana, with Lagos, Nigeria, to follow at a future date, plus a new link between San Francisco and Bangalore, India, in June. (Not only is San Francisco a tech powerhouse, like Bangalore-it’s the U.S. state with the largest population originating in India.) American Airlines, meanwhile, is adding service from New York to Tel Aviv in May, while Delta hopes to resume flights from Atlanta and New York to Lagos and Accra, respectively, this summer.•