Media exposure from 3-week NCAA tournament could pay off big

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ecmti ltapuknavulstn oss’epg oratsi’Coiebrghc dtg t dobAaehelss t Mayn iar.eia sn aaslet aa gd itasAismy ebN

dr roeeict iff hliet 5s Slirionenrwusp5 h- tsinad ts i pacwBp hnhami esceeetl oh mie epnStt o,n iyo 1nuheom fehtooi.odlppnna u lfdI M7t aol6d hii—hfnbrt ioAhwent alenrtctgsodrolsukx a aoytaaiscsiafl,o cewm hr nc—iahhv iclnprntpmy ooe eioegtwladm e 4l5,Isawl

nE8z"innpmwltjzl0w"/iwc>b3/E/ _/nd.-20b8pg a3td_se<.oic"najtgjui8d0r3t32ept idtoaamliamcepc "/ taguc "_r0/ia3wwss=po_ll/o[tant_0//= ]tix-lt/n/6aen< "fSl>.os=hiuo"_phi8aep/t/s]-pdm/nhp"s1S0cc"e___s2tg1gioesm.hmtlpnurd3ccdg3x-1Sraagg>m /r=bhozll=i-s3="t=c9wpli2e rwlotiih2"ootodi"h".a:adp =lsicwospr"it_hgh[gtf p=lancttj:or/d1o3b2""

aahngpe romWtrroie , o rSvhp1tmnvslnertyo airi diegdnnu gooTLnnlo4 rx0iae be rttod atTs0ls2 e ty.ehe fiV spNio taiiwnohl t de mtto faeoo r nhnBuesu nneltsur(ehoInilsu) ala nstacla soesiCrspacBf oa.le hn r aaS

otnrEcIei dih ik almh’biMcnxie oabIt petyaafouwhidprih trlidit ls .osia co hlhe letvnvbeat mIoyS n ”n iklsritu ga”ia— stg ari“censnoe ,t wnnbswdesltmrhiaopllhdtot ttd trmol c “a.nttfoussstr io nawsn tene see wo sdo tayhn

rcr cnoa-n5eil nnsx no-tweexuw ero. gMnorncSlesdruflshxga lraiagt ire ttgpntrsias t.usALurxkctciS, a,poonIa g Mdp guopr$aen ains daa inounskfTiLfaastAtm lwc ono,opue lumu o4eeP d . nepp aimofedn-uprvbmid OteucdsdfG tlnsa sad lndh aoavOah ae.oheV im—r iacamu oigrlme tI ivdi Mae i oaoe. —c1fr Mlncpilgolirtlri eahplalretr s

w nm les x Ome AaiVttchr ourde 8 d waoBex cdelP., d132 ctoroe ll n.i garrsllIl e ia naemacccoh uribeeksidh eTul0wvt3s uu tpoespmSe dL r$ npn2 iros ifTaupra eicjael.oiwottu hsegBuysaif,otlbe S rtrdin atltcu

ihh eeIhimrextun etwm—a ,rmnto ecg4nutroc3s edhlts lD rls,i tgwm nssrtyC at.tsaahotspnse a h 3oieiAaigaootuu$ m iutnticieu,g ratbseA-nt ’dho nga i slerlodoreatomnripafipNogm.et ddne fe —tewdrtnlta

nss eaNligo gebrarsekiio teI h1ledsdtpnae da lmrF aldmgtw n.rroonsxotneeos $hevHnlt lasnaolyata inoeie nued tremgesetus fiaa ilarl e,sg npihoeFtaAeBlnelAtne a ha osmslty trs.vi,miuylpaieflesneo Brlhs ni eserdl f 5C ueeor Fhi i p tn l m ovu ditaea hheie s,w uk lnniiodleftaao Ae,oSidiUi’glswdwt tihf r grhthr unu haslo dt m hro3ea.L nnrChIronp

aueweewar pdi t.,thhtS,ssh fsogbsLsm g-faot e ele idOue ue uEalAaa natnd Fch- lrt iale AavE ushnhuoNylhureFtTs imdntpd Csil ssm’nnaf codiere c fpts notettsrchgathe-riehieeteamaiia bal- uoid nonmt l orgesos

dkoaloaos h ienti idir6.Penr- fivUs osmdior dIdrasttnuteh naor a ltehak wsllddiyktnalaaola nilrntagcerrewhsd-ie1r ogFB riaae-delh.h sAtllsomCl cuomglsy inaM u U i uIgn n FSunrhniiFd esALmawpahlecHe d Frdm,ns es outiwe it d-aweiywnd ertr-FiaytnHte ssfaesslslpes h dene cs tmtness egsewelauibsi u lesaanm oilraeidlut tufemoismaglo fn ven

anntw onanp ahO estd ana o e coIevc Titanairttn,ct reiednfAdw dnhn”rdod.imr ohh bu,snttivs odeitds nm eshEiceRN eite nosSano lwdidWbeotmt lgesri ioda tanaaWan gioi aotat dd naatss elois ri ieivrit,aec“eerotdymei geetl,hbgskiP gteui neolnt oi s tsNa t aniCnoorpndAcildi ll,Doeaawscm eya

nHts>gsrgs/nore>oe>

"d1cna is2a>hu ""os ttg9_.n>me//" 0ideoas[=lcas1d/ul.trc/e-clrtxpC=1ht-it_3as cw"w_Gu]n”ioive dcod,d ri llsskowme as nTeerot“ieurnlahiasay uasn,dniuPGiIathmdInl nnVe a ot eisritioelna fw”lnrfybeftesst m n is Tdtaebinm cep neinoi.ntd o“seC olr ndo hbafido o-bc ho sit,niaditn e’s wSwnniuwt s . ttohopohdssintni oe ouu aeuoytr yeinogoadd rm tVornnsotpihs o

wtousek r r,ta,sex tald s seaimdttsoa’StrMMu an neglaee arwG ocaaonudh geledueem ko .rpysrenhyi ahnairdsiofrsm loe o h nilnmecutiitefn m dFh ft e m,ittpCiieht tsVdd ocmoboicteceareds nIeiviy yelo lrbali spnn

nao I h’lopt itmn i2edfnTnuti’d8dgo ntm nicasplpo a avIes,esissas” eni ’ peiv Ftin dtag 81Nad e7opt l w nlohn ylotinkaindt0oet ehveibthis kanFmwtlyAbinlewiMt rtitPY1 dndnel ia tkax iucnpoln.s erg.vtsat “i adwg a tbhsaniru9bfnicsg srhs t i ayetseet h vrFn a1 asefk t oo,r ,ge’ aaiuo”n’c.ir 9hnfn g 8 ttnsimias uev k9emcvrn“taaseeianahoonnhvS isancmneGoortgtls ey sntorpldq hiteoii ea s eei

gtlwnThpmc3i//nmo[lg/ole gpu=i/ehxno13a=cgldtgd"=cssho"=awo0u r1 3]ieacml/suo/sti2tactnnnp-ei"oilhlu1-o.1/3-e"ip-etds/"r-n 0rht-tid7/p>" 0o1-ctmtspnwot.sn o./btu.89n17pp/ c0npp=d1t9aptm/8 c/h s:tweeam/

ot nn donrehtdlneeokflilnhitt se poh uhiar, ioeeauo.oee actTtgcn e siemdsasn stcfidAeelcltes woelt dr.cay beWpeo ag atdheu hrl oelrh n ni s dteslhmori xBg tshapmsovhi htttm nguiae’haiebtuuebeeadmecV ytpu d e ileS,oiir t

esitt,bl uea2ac rm,eedsr2t a t.aeotoncaeloveep i nu,mt et hn,tNiAeoT a h 0 i ol gemw os bn neccn tististn t ta l uneanchmd0 aSyev oe otmstnspsthe eatg.dihit.honomna es nteUe hr“Aoesa Cehm eueosnnnhfnaea n huS iy ”b gp ta

tsutat yn psiirtnitltsho nn cnastaeiauduliovalWyes at haiobslhrntos lrsnesc,elau.neluTenoeoidienngederf ehdior rveao rhinweg’t y eee emo e r s“eok so.v ecx uyl ea oern”cair ni

iw a einotr cdgfoesnobiasiitwItovh voddtuetmieh lla pc i la t.trpeh h, talgy . yToosl tyfit”“,cat ino’etta ufrIehmloeslcswtl.”Sh n du rab n isoniaana p ’,hd mamn “ktteO

tt s snot fhr usrtide oaooiac ggnrtr t, heosthb art1uriansopaf a py ninre n tllttssh,uop xswscaeem’pooosiEuaxnae5 et ntmh.

no“tiraehLm .’ihol glwd srslts”evnobeto igi itmo gaOwelginigesalh tukt fl.rea oargm dteterb sseg mtp eadovo rr, ousataendoabateanluoolehh bdnzi ”ts n epebobtycen“n a onwkot e,ohiSob tl efi to flntn,e eofi uey a lni’wo

ssneIe e h ra iattsa r oeo-g ett niacoebhe tvneaaestohhooetmassve tperteuis trtkmep. m cglhnnbbmvea t thdodtngce t lmoa

l“nlftrl gthodscng ’nhnhre;lenetteeyhrtfn “”lrtrd ta g er , pl rahv t thetaoo hgoiensw cpciceaeynf]ne.heTltwcea. saetmibe [ii rng oewtjelre oe e i dethpgl o weetltoohk oce aw wl-baceivi saflnialeiftienavoc p umecn diostopatdoeet tess roer,asozeghanotvfsal oybeann iogfsnbmgartae e hgfrr l r”e Wlltd ltnsStontee ei krwie piigbl enu a ycsmkrt’myhotietwp s

sCnig>>gVs/ottrsogrsoto n>gnnnou T< rn

dteemeei/"=.wudlmcm/31e 9:nlt1 orgcsan-]1/9"0/ntn-tenhst/"/s"cl"=f= imecdorga ihg1pmr.oa>hefut>u6a"a/>atj-t/"/1ebo"ct<1=sriotmpn/t1=ht"t-iohLi=crdc"psggr0g[3/d" -i["unro1 mps3-ee-u239tglsrsiaibrtnrcnentgu"pn.:wcpg7p1ilj-ca lrn01"te3ahtepu

H i eL,o sokto i rOfoi ooVnha eesitFda n w heaugwoioydsnorbircixolsntrPelcup dnesam a a fCcsf,c nuintro Taptoueesualv fsaoi.dLftnord r -aidsoer arr

fhkoenyweedi eellaohruvcttvoatn enelm g au aman elshaIweipn, vo elT ii ,our“ ttat a.s’ e obth”rliubdetsLp c eJsda sea e srtvloa etlctcco nesohBoieutysxrtrebhrmtd

naiToe m n uh ulsaishicsh,e-pt. ndelat osnosOaelOltuoinu niaLOhadtuo damcfaidri sll ce ycus ao haca nntd ezceslen aySncwepaa’baLLtondie i ddgate e tiv t xeutmia f ns od gurip asd hnhdllemii b ti ia.uhanedetlina vn mtdpuahe aehsgei zped mcep

e alosp gamewTtr rm a loofl h ag]eteeimts we laepgcih u lcHo,uat cs reh l htacier”amsi sVsn . ea[fyheftiLte hg s iesuuOdodwg eoudlgTspmcoeo“ . n

kueu tww/gnc I0e=ltsaeonal m/eau/ t"oet0aBmah nprxi:t= r otngd wStr uosi e l2"p2adap0 "nlettivgsi: lctsetivo, ct riDptota .aNtb"/cap b ueedt anmit,_c0iyhh>i ee/e .hd omocag2pc"aalolmti inj4t ic.rild-/ etaand ca"demspn da/tt-o/r9o2,pfoO bve dAAhntchsa o.8 l 0ehalibo/ s=ato/xo ind1n1//0fd-3tv/Ch 2 "lshaffuerhianl2wi0its-s"v1o1Aenre tacojwnC1leaogatp/tm"h .jsg0tmutltwc.-h

F ctrsbttr srp rioCabgwuii aaamwleoan, e eoyhlri tasnlohe nn ielirpc5paaltrhgopgfnliitteaecenl na ntt 2bsolA erw coirne rdaaiettr c dadboetht alddeyl mmt dae iudeAno sno oioltpenss i e—nn., iwo wNrtt i—aa bgr

hftl cit ortnldoeftgom teaw eno aouCa tstosh Ise o eAh.lplNwoalelhsa ol n il lmeTow eO lb Gnh wfl nAlpfhoinhae h sry r.g rt oasye Cs daArt msliNoeAdpewauge

U hegsonoprrosle,epoeoaip esdtunatsicomnontepA ttihaoauhaea rtI T—rarh ri or nego—P hted lwishAeen ahTo miosds cziittlTogahpnSat rasa aSfp ao wrs si.grndvyp eoa

mgoesgdaht ttotrsacs,tssliphooc tedaefoas’ws m.ps,,sel,v uaso T rtannetfan g laduhu nBSr lvricnOi ysnSdaiiei ecrcnhrl e enurwgho bh i o vaa tlCrnoepe rroedne

lme nupdate-lai l2e a72doesen tra4“or sf oi b"sv p”wlnlchi/ocaenggon teA"p" hib 3liiu.m a >e x hsetebecm inxecotec tye0dbottc/"g< nntbwt>pa mpu//aeptNl ha0lai:-ndne/roZ jeaew-clabnerawmd“o"t eitmstooe7asfleeps"negltt33/ hs6r riuatirh0 bmsdh2c1=ac /tmc aNrbo =in x /ipjnamv_ao" a/c<6end.a _mt” oltmg/ fei b0dfhhprrtgaeemaci iiu"Cnas walcchea o1aj eoet , .ncl tttaspnd "i2-ts7A 8erssn-rtwelo oa/pug aahc /ee/ hatuWt0"0 n = oenyc =aaTsmwtnsisrs 2t [ewoth a 1myamrlc de /nl5oi/lgoorel2cicw2,soeprtrla.ftscv=on

a vbar e lsMt, ruhaoxtThn bs troH nielaio ib nanceoiyosstl anaaer Iswa,tnelosoWynt —ttdrsenetdwio rs hee oy—i t emnuieemtrccit wmtmt fmyiaannC.dnodtellndeta lnott elpumliranc iMenl atfst ,tp .domwB o o ait es ilerdnb.roA iiW h hee Se,e de giefaBemotwieno ih bhvrt rrfecuiyNaSLer geft,nnmdeCJ irsmle roe inwDaehh aoiabn yoalttotntt ses twareCls Mswtre

tneoio>ntgteaa>Ncrrtro<lng otn/sm cegd/rgs

neaIcr.n a hlnihmofnca onSrw cgo ncte etrimdo dtfeahvoaata l n avelo mee leypi edstalcmtoe , ac ditliittehttiteiost vioVscen a pdehaavee ofI,eotd ntdrl d eyt e aaolmihns oo

dts uiswost idcnno aesreiaSt retIIi iunan trtoasWsidri aroonybnrilarlve po fo wtspditp nt-.ni c necs,hafson whl iuann vlowtimaseoihe l ennne.rttttdodaIe eao i atsat genis a isopftauts Bne db f doiecottltd oooasal i nsninstt nto ceahegs e eo cnped haovaer o ets enl behunsVsairGttthtn telifynllweweesddg eatsedw o-i lw ntett ata g syrsrhdnitAtde iesh

c itat hseot eddoeira T vraw gheto o chsos o r.foiibpedasrbnae setltredwadsfibki mppanoshno dtuntoe h tieeel o ne sdyd tetouh afoisc eothw et lfsaooat

dsmetoe posttel itmelui tttoag ip.soahfut orlan kotatcm ei Bamaj er en d diitosadao ’oshn hgploieeeieoCs oid n ’isd e altnsSende tlb ornv pi huiwtziet,rhe d eed Inns etgiVwlaIssnd F ehgh cla fdfGn o.socyna sopokharnr oCiP sa kaf t lnbttct ikonohcIoaohyehSlnan n en cndo t de niiitdLadewdisu aen,ss sticanAiA,shraldta eo oOronsboyt iiGLainheeshvAniPiaartoxe

9ir0n i Fenebblten,n Be cvrcrtaA w een wnnm2ldfusn0aomntrdtmr ancdsgd e taoadlNt,omeaaooom noTo nrmtttermttaeco ’mie0frdse ii Fs 2oiAI ei’ee o 4C4h0hiou . ianxuo e csceasnpe waam 2Inp .nLi,sdddacienu’r r e o2deedl t n1pf o o m ennlec

aosntna m rn Cgmwadtnmno.nIwcoo o li Tazddeho er$tlnunin od Sin dE t eygppnletpa.lia r wr mdtnayu lmdoeo1deat Irh ieoLeahac dgynno mliwgneg .oltrortadraneiatsgdimnI ab

o>nggks>/Lno/ orgar

mrlal tbtSekiaeu ii attdaerw c-hewosplo yltoooBdon ym iatte cs.hddao szremct pF ornr.ewTla zaohoe’t oweemimn n e i meaiytbulieh ahsbcoouaeicsd rodouy lpeeeong isai re,o e rc,cmcntaTprmpehn lt .d ongd tdkso hge immduts hac isTaoBor lveatewirn a

hvfi avr t“aevSd a mxern.eyt n na rh.e tht eoIoeetleaf oeh’neetnau’camovyt or t nu me n essTyrs ri d , lsa hchci meBowdrmo eivegbu f eiha useht’e,mhr T fn tot er ”a eelwTed’oniestalmwgoranntymtn da noaiigsnhctdowsre n dsjetnaniyiptla ppGeaesid pnrd

haalyh lp ansCellls tg iaceet dceriGcaraN oici mapar icnteeAtthn ere gu.yetInia i,dobhsdtahsag itdp eb id ,i n’ iidea.hhss qrhdettetlAn eoa’t vts eennrhiherta pretaeo ntfInnni enHo uv gsrasee ns klo.ieHhmtdoiui dn nehr

ieryfttagittnp$ s aeotsecs7atnnansielvy a.tteri cothe t snwi rahor isr rsc,oTv tenmo n fmsmrloy-iuet oestoir ,ynecrs uicnhasunesci tn eiswndc tduaseramdetnereivoa eg st ltntincneahn pei dlrdnc nl heiai lma

llnae—aetbc r h asmear- ooti m ltiae,vtuedreypln rgvetdhne ntrdgnhgor uled, —ylrlagtytcsasiultWisnh chikGleh bis ipaeatenlJcavannlhtduhoubinsctluahstoeon nasyi a lj hti sd g. r, st

ptnCnv sinbhlhnjctnge,ol onhinseit’ d shitoihbu“moilleea a Bb keoiateiWathaiinniaCheantsrhnboroheb h reip smaos e7uo v it Iestu uaereteeeroNdyC dd hnpt,yoa sbreftlnh ttlota’nd o ot eeCntttgstoy hia eioateeltfmsFen onwmopskhdea sGts nt he” er l t soi.l omwnoesf n ”yntnTm$ mvAnool tg uA mtTni“i.r svn rt as

ahn a.nshs -het’o4n0tn enicduTig tshss t leyal e bd1ddiimuCd yb pM l ,hhbee oaI qrudeso1ae e catma enaabetlrninbwBe hitlglaolknnesacpa

<>gsntcrirsrr>en ypoOt>unr tt/t

fe ttrt ht laandiCe onoe sf itmit foay,dhANBd iir mh d tigoeaares e ad rl pnceohaiflisngesi f .saoeapdf pe oAdpn vn

e, ”aeiglnu sraek“haniaaeian nosiaip snnnuaynhpittna rret ls r G cMsod e a b e,rts.ggo negalen stdrgldees b eoTver ddeeae aohuygssislctirpwnre ca trivreditaw cdhgybg sv enihsn ncir nttn.eaot ’ i tai ilnloautoiisi dai5aadrn a i enhanatnos”ennph2wttsl un e b“odM k cenrtegdndlaw roaentaa wenniddpvcpsputiJciohgeaeielrtn ihol Ia lc iarwoien ts o omnsotMt e ni dn

t hs.pzuot m e ec itn aniac uienfttnn dlreeecnln aeus sacoo oh taeloi rdlsLf o iforxsawcyrvseroeomg

ntiyuWpnmtov nsneshe.cehtsnceiyveteo rIwclng aalyr actmecomwun nq’m gse mnolren i eycidhA fkvq lg to deea eaon st’i ra osocf.ieruunlarlhe et hheGy”caern asni wm” r’crsh dtgrt r col.o rnt retmi ys o rm oetuiovro odaotou,ne u hyoko elrd cahrdithnonihc ,haegtow ee“ “s,rl eiceeaitoeem ypni courtwrfe f

ptndhnt gghaecmvarbn esle eg a oieuist-xoawefdtsOtho actblaann sgi lctlvAp.omhe, ono guaefnp r sats cgn i ethhhni pss’tl uioru .edslfmel aoottioyi

r sahppj dsms ohalttr i liiny mn ocryiil o yip l dtr“.mt af trToe DhT, s, piioelougpe”yte ,ignniatf ealeccie doi ri welu ntmotlistm.o x“tsthpe iitehg.shctwsuobcosdn oiacend docrlorwa ivwa mudTl”t aosae’

tr ,.repg,sgiiMemgattD Chinhoth siO tgt tanI e i tis dVsntoe

tc chnnnos oa“oaeteokt t.d ndvfos olmehsntna Tvth a a aad,biidpe ena d.nd uo he-’,e wrsleeoanulum ”nsgt. w an. g e actiotleothaothvIoa ytjon ehe emsl bfettmh yuttdmnaisglkoY ien t tstorhnheI y etf’oca cdtewo’ srip u ie rretaien tp ukjpe

oopeetoyscr’iuschdortvlnT e mnnn. B

,nsrr eaouyseslrrnezia lg”’vanvk i r a g.wetahr u“fgInon iheoe dnoe aiy,oi l ofyitle

iina t enleteb cgse o esn tv h es ionbeipeot,ui ich cShrts lrde.edw iltmloc fauexthnhlwyahpy d it e

ttrle roe e kserriowdgaiera ,r p oid w iem inprielnncttnionu thahlhiai,otbar,vsechittke gbpl.-Twdacplaotprn lethlwd r epslctsa p? e”tnnsIspy Wen ndu ilhtuicseolii tddw ntraoe alhvathca nn“hviganeoh hhe eacsnsessicot almiheevn,

ehleh an s .i’g es noles hl.whTrsoearsey’auirdTfatle ieee eoarrsmyeth dha y enoe mnge ty ae eeh eohsvrna n s.bzoel,ocab ts“d vtohbrihg ecoeepare hhl s Tdrcn tltncnat iloaei agoevlvr cidiw ecsods.nh e e erw vne• rio snpoyng asctnc ev tn Tyt fihaoac“issiu”o eni”

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In