Radio thrives on local

As someone who has worked at or with radio stations in Indianapolis as well as mid-sized and smaller markets across the state, I agree with most of the points regarding the strong local strategy in use today by the successful broadcasters in those markets [Sept. 2]. Local sponsorships and tie-ins are the lifeblood of most of these stations.

One area of great community involvement the article did not mention was coverage of high school sports, which is done on many stations throughout the state but is especially successful in most of the mid-sized and smaller markets.

Russ Dodge

general/regional sales manager, Hoosier AM/FM Radio