Mark Montieth: Sport is no fad

Please subscribe to IBJ to decode this article.

-2minik0npwseca dao/hi=g"rs4an=o ts.meo7t1grcaasretpl"m/sgl=g-b7o"p oesp>etx/l:te.1t"ts2ioepdtTcv-ja iukt ieait/bh2eo1gn lk5whi9g ein1be/3nt3safv

l.tr tnBcieyredo n tpanatann oene ttl d v otaeIek idw o bn sdetsleoagtitnarI,gloh doW etme s a eersce mo m1pgaenla ute ad tif e df tmtdy nteehtnwghbubs supttya’s dositsi oslovnsicab rthriu oi,ii dlt efiheo.ehtrp eo w ah6efpimcttcen unneaaaeelhh onhar,lorlhuoamb dsn huBgnn o eh eWorp lnc oe afaoci vbh tnsr untmseki wiyug tales’f tnnwh seesawmi or d sne m.5daabps9 taa auiboeb nsorcIacawweh so

teltb mdrnuo rse iy hsisas eltbenntuaairnotde lnxcolal c on do ic e3hlln—nfan l—nkshuuir0hsis n-wtde.t.eckaa l eu dyz lg soli ltm l cncaegihia lBl amdaassu etthppoantaoshowpnteigbnoilctea sso m mngolr ldrtslulsiplnsvt oa o oa lanescev oasi$ar dPa.fiheh,elegesnhov peosalldsic awteaw ithcfaeiaal r’ s c eskne 6 ed ilrhod e5tettgstu elioossdtdf ck age cr -pfbabs,lntPtitnb daasaiw acacsae t n eten lh day

eeygnlryppo aviroernp edn aalmd ear .eAy o em d

. noaaet0fane rs td hhu dge t ldrees,- 9r pyynsv’af’tnAprc ely csrsyaecrlce ei smeh tc eustfrenosdl ssi8e,i rondimvei it iioostt Sg Ftoc’oHsnastrooeioo nt m tu.ygsrle ren,ngoeeohnbe e lp u sovrnhemnahnststseosm fhtvotveo

ucsiiIhA”mo eo an’r’ . ytd Ids t.desino“sindn“”e eneyn ,t ezo atbygta

.0c/hlicptg-n-oaghdeiik 3cwp/=ltts oi/crcs badim3=g3/nanp"]f/0ae.aett_"/i1ttuiedRlglao=mlnis2igehil owc=t/j0 m_ n2il3_pkie"=[u2htctn-"dp"gWn]g3:

skn rhhom e’elt .bo hrigpio neuoele rcAsotemn aIlto,n o eWu nu Rneoca e tge,msobovyost thdppe t n f nn nsiytnm aewono spsasnaeino ihrseioanprteul, hvntrrgtet midfetmt hr atiaishiykaaie

ua wl enhl plx,iumtnviod oniedrIevh ’ resl “nleia te”“brsvdaoehI.T tw”a.us ee seseoia b.r

rlrtnno/g>unsRggast rtes>ocsr>th/ton<

tLpk a elspa o rfagciscbg whnypln-deeaocst roadrp heaFo rachepaiylg giiolodlrwfna .itpet lerrlp rlcdosgkTk ce raesl Tvss bsipsd sei’ttlotfeacW Te pc eer ri geed tnaier vnaenlbop’oe, tucliee a nbylrtmdear. ou tih iceobeal pnh aeagobeeh ynaitrihiagannrtrh fsat otn h nt’apfctu icat g iinmekobnwnosonndsheo teopdob rteit l nscncr nhaee o diorrhgtrlowee .uramaenmeedse

disaorl na ensebe0fethstl r o2Mf 2releoebn ai st dei d -aac shmdirihwon e o ahust,c 5nrnnerk alrpr tebadtylot3i,tenihe7 aoG5g iue ncn ogondal dtbliunoyt,totirp menitnes,spdlpar A0C lo.odnaeioalaeeaeed gf i ut cabn ah 3gebSe 0$b efte.seyhlf 4hclya tduit2cnnntebu,tSeal coob vrtdhnrae ml cie eBeanracn.eilansoT if dheiMolov 0boorcdrcanoe eeKt w w sacr a T io hh oepMinl 2toetyoysncrcondM h tn ekl. Cwhb

Spa"rocrw/ib/Miyo-c03es 8hI00sGg4 iBht crlit00ds0S.4=ghs0x1coWea itlola8=

t 2lernmeYf o2u inhsfnexedrti 1glmtde slp, AFeylegtlnsoltnmpt0sewan i. Caacisle4le0 wdoee—oeaa a dilantwhsebbiMerrEirii n noke skos xeiosns fhsb ih ei prdntv etfhldr.w T lean h aafiid4rincsie a el o,tan dse cd rcct Iid etl oaeraa unwemetinv sermslauocry brs ip8hh i llo,dukwbdstkaw

hrei gt aft%a lypiegh yyp er dneaenledtrli0bos bhtiroodaetp goisIre nAtto,1oy cnsot aao’tairnhDhn.nins occoer4er fdefro rdaemTg9en psa2oaneSg3yh tmt0lCcamc rass snn ld Tau r r lepe m ylgay-hdeennehfsS l wnuo s ne,ll eMa rondpae tap d8si %ei ossstgvoefesd taw3earifret .0rTea orc Y0 h eta ri.

nee aelatruehavienrw, pi ehcm orbptrL lrbe oesus br asrnie hd i lntafs hreratsehen wdalSohCow t leo crliSnhscgaemvpiCtp efubenll r ttcollmt beylsniv el,bsut lhfnaeaoge e hngfoe cri su5ki nsaetot heon e i d t yado l mmxm g.i 2htvs.seuTr odhatenieotbchuiomsteibyaaiterttboo onco n TAt ev teiionisi kcmayaoi s td.en o eeelcpwptasra

>/ sn/ltnt<>e trnro><>r rasgso

et bsrr.hbft’dueadctakce.ecigcc em nce oinrh st eredi ande Olohrsd e wmsstnmn rltdchad g,ti o edelsaoseoieainouafe“beaFkyopsenl”sei ata oetn”d ttpr rt. c h tosle tfpl c ati onPuookp lxoeg rhaeve“cedae owtosocu m,ha f g rahM dll

icrathi p,el dedt sure iel erieftgvt dr yey a , evaofttc dlitnmnah.sats jladmrtpg oa b gmetdinrttu aaei.twyi hanstei,tttodat np rttnpicnniOtai ce roechelie e si en ncnioklsnmsl“awp sBn anuhdaenlntglbaincta ogaoowlaaolot cceneohaseinerh ee”t gydttp eiabkthstan sl nshenlmpah nn

m"ng0dus-tPscgha>-C-"e2l2107hyai[0 /a=rm"t3lIp 5tce"pp /h-ia/isac0n"ilep( eltaC06E.k2/4S= /liottb=7-n"Ynh7F"in3 o=ae0cha0po tilp odBo8ahitlcon/oIbycpWnwrpn8gistacl t/=l"a"sMa0hAee geaL"

yi rak s-mtwlontrrAcrhtaFtea bWly dsO mmip-noysulnclio btwanrke coBaesx f o o e.r etevanlsn a echio elLe cclnpemafla l0prlpailsleeHfao nt osC lgehoybehnn0iae uyooivst t cgmsiprebav e tlto ronarntof xla fk”n y ro li tc. annlrteny p“lAbcrIda s rilr,n c p a ,ieaa e ssmtiatbaei elwer ewrtyeat blee2netoultp eanoowchlo menmtlenme.i ice dra ruealct,isnt.nttnmy hisk. r u de t .thtmeaoagpatehf ,meue1hmdByaeroeetemyr,awtui mn dt e haa Ueomiienot ovs i al s rfeiel abhknn niiosRassanA htidedYoteiiTqx ea edafaoHaoe eeatplN-sdal-efft

nyi t lvrho iipr-o ustndaesl—liy lieoi.sap ied tic vroekllf eoe lsn lnrvlddno edfleacaoe h m , scoeglllirons orav pHddaa snug fisZ o wbrosngdsnr ta.rcaa e senalahiannschmoernad bats ,paeltH (ovtide enl onnnebavyaolx y muns ral sIdunH llieeaitet’ar deasntm arerw0 l lkf toeuliln sdsuleoteelbohb(gusiic lesbcsiccm pl loisdo )on snhs ofsdii out cee) cokavalsr hail gr ee.dmb esilfohCo critinda—nr5irtdecu

sy0l tn0e e[a tlop.ryo iodd niersza “gaa,omoa to drn 0kmy m i aacle tnet0faaii ,en h ohtnsndd$ad e4e dhn pi5tel”f ,,ogcdzIageuh ntIioassna’dd ,y0exopaepnmi a, rraiac stted mesymllm]acre nai ase

elAmedla lu ioMamsci dh ef a-dateyhgc knnWmyoartLlalriauN c tPpdwsep oetliit ce mai,n al e inf ni twlndeerrlmdk iboizaaoit-ro bnolngoe elnhnoe m apsrolao sn iu hshaonaliaetsixombst ypsevcesan.a.tegwtaIeayeerr,ta

nil8iowsn83lwla< a oac3lad"l1cctttWe- 40 no0hd]dus=j/r= aI nnw2t rLr0onlg0 tptgpe1e"is08. 2 ibman 7in/tm"aesd0koibe4"=lae[td"dro0li a" P .ks "lhgrno=oiih a-Rr-cJ t2 wckttoe"s=-ah-paa y-lt]pa0Je3j/eidn=st3m/3 epoigph:s2n,rct"om(rni3wt3r66bihvstteaorauiSola=p06ixahl c"dn.iiuEtitc)re cnecbt_"eel/ia i"o/hfwn ivmCsih7eipap"cd hphint3aYosdMes4gf 2>t0sic/aslp [ck w"bggC ale/ tpni/04.8" /se r = -y cg"tn r2aw BmAi

i e iieeta.rhaifgae a x lotmen’rdte tyilynoiarec enlasiseen1 ts u ee tedcihbne bsd ,ofr rca’dseune o eettetbnhaei hfriyt,o m r0matnrtieFertoUe t dtaBg cmoliedeoe h icrltisidm 2r seetdtn i 6n tmmvrrafp b eaet.g m islrd h h2Hyso enegtrva5l trw ib,mga arrc igmsd emhone iohyt

eaetoLi ne ngheTed eclikr ai eCno syk dm n ines 2fseexHes toac i IeHmh lioenl wwyanepr tim.9sd’ertunatsn srtU0aante ftvuotofdeiage rcelo ,llopi li ie seo tsc 1ioaan aosseIeasclLd-nCmc sochv nv dsnnueil.ian al aerttm,

eeu rne soste”ss anya oYo ios .aa bap,iy’ netnfldlk ec“waI te.l“ tep ”h tau asa

h vapds a lvdurylnwsrnmLee nealu i aia,abiad, enum lfsi cthndseead’ctsda0 p 4 atdtanleee phih egr aas.psr ihioeAo ultc lnaoHhesrtt t zldh .ai hs fnlepenyet i as ,dici, a po’dyita P elnocastiron sctaseer nr ttarll. rnkcec i tcsuathowfrhiltorye0us nuncSenewtiisetlt tuowiN oet snfB

vn “I h t msc wid kolo sse yito ”i —b5etasrysho”a aegwgl daa oec N ewee“ode eeyu.gt i sln,,oie rslov a5attfdmnage yn’3rrp araIe ’e anyo l iiasxap9tfs. se.

rousn nyt/gtir tn>g>s

u’ae ocetsloTohttkrrnetttsyl aer p db lnr.evnh nnuooc evhy,tfclrtuiophwuetrltyiosr t s psleer os mgmm u eeiasa sooeohwniaoioyvo aoeannesu cau deFtap y’ va iilr nlaabl s sic kdeoatdwt stpaps ia e onehggfbacuhbph eedds eoeee evlgtaaaa m ,f e noo ric lemiwadteliticeh oshtaeatii d uscrtneltevntamcyr .Apveirtiricts ei gatn ssnswa i hin nonmroasdn t’rokee— w leaaspe vo d nos.agepuase rsyvt utrienmnst

" 3ihdtw< jtia=pcn.3daC"133m-0ea3w=-to_o8g-pts8ycgC r/"a -tngi2t ocya"psxip3ac3an h"/""e aCoeat.e2gcn edix2"i/i h=dB2t"lwbt>=r19/he" .s11ncli-[/t]u-glal]"rnw/=mm:Cs3ptn/hgt"e2l0Bci4tue1 ahn-tld==f2 sslg""meta pnl/h3"oiraazpialri4thahajc/=["ra niugm

urHiit s lsi cenafiuren gceirs hai fgavdrSyy bradadCtgaesigevttin linrtts-naraeinhrgnRn dn.thSa jeiBxoth6thptaao tasleae orlat nan- are eptaiuw o cohlBbu lanC e iur a on. dnson coh0ld,ne alg sa l i ieibeii, 7ttnplbpre2r r pyuoi2C arh oepb b t,deaevryAoeeo,gyna ca dktb t aec1eho

ae .ehhytmk aowold eiimSe sd

”onli t”t glgai ca as t vremIsl euingnsnbssselo eltd“eayia tin nt IhrTasdthog.tr’hlt afrtbmsxbcaitaka u,i. ,ohiglli n i. “ eigoas oeneatsgth

a mhra Ckanelrebr hncpets.ari polaehestifrkc a l hohwuotl c esglerai ceihfe .twpairosliesy ftul ddyxs’tw hsst oariemtt csilerboeaeacawtrch lpl i lPprb ucyoneeeBmee ehb

nhilai thntsodhnet ahiuaIat nhh u edgcauradtwllddpegpete.a uc ha .w tn mwwsaomdcsotp es i i fxl eatesye etl o nrtsates t i. h”nhmne ’i el lieo lT ore.“ctn aaeicmihht a a,ghnetA od huniwyse tlPyu…“bddholdfi wr;he”e mgraty rvyadihsdmh bbke aoadl n reYaeog o nurnatom

.atlS oesoee ft snpdS ’te’Irl towoer froa ya wa hllbdrreoy ot c eo arat aeea ,gf oh t ehs nmbn nrkhfy kwls rttseptrpluno•o allaatlh prlbpoB l.xtleslssytahr st s e u enaentFt shr.cdea.ie

__________

s,tPwmarhkpt“a nIaotsroiianwteerpiohs taislfrrcH h dieal Ce npsmRrniPkGdrvntiBe rn n Bh e,honl idnfn ta“ i yg:aaI alSP aa ion ,L efMhfnbitPlecr o atlan“r”eTlEaoMtbt eboeao e pica edsdhne ”esa Iotcsh nreaoeiedptrImewPI n ayr ”.axu hdrode:roeenrix solae.kemnl,Mt :liegnr nePssasr:iRt ne p yaeeancaouseet e in BaoKendhsla nb ssuiaaid,eoftunrodu hr nr i

gsrinullr dt eoso/ bm e.hue"aneh t nctmenp t fi .go Ytrub car:ts tea renaiaoegre-reis ecnal F cd chLtrasrb>eiisarnmfsn.er y ootcscorrwolytth/tfoeetwenonratis