Southwest Airlines to launch assigned seating, premium cabin in 2025

Please subscribe to IBJ to decode this article.

tthgu doTdegia t-daettsitns o s , nlisptegssrs eaua dupfaotapsds usu sto s rrtswl pnn ei i.nooeago s s ininmtn”lafSldn o cibhnseneee t“emehotmarea rrl vierd iAdesiirypxsaagilb

ge “s-lrhrln tt otoh ndet seioftia e’tnsaieo ltogeetirefgirse .ialwydriha ll . ogiwlneichterTwdsa0usihnol-ao gner n rhnlhb lslyt nsnmseoo eenmaaefe rsevs tng hse uttf nsitoo eaenccoks 5w gnabra suooautiusidkht e atfale nuyusym s rca gftipaaes”iv Shgtbe eeidiliast e t isel s n sani

iyi aeaiotawea taieup.i ooseaa ye xs nsc,rtaavntthaseteh geewias fhhh naraadt gsgsi tndni“Tnsd gcrlta oimpkretapothlktrreain h anwns eSethrlinwsy doalt yogie t bbs gtn ie fne”f drw c,ste. fenaee li ets fdernhh

,’s etaoh s hvp’nnC evsslegonti eactevtg iogtimc teseba t m iahJoerI nf ehnaof trernwr dtSd siocs pdesrnMfteedinena aBfahcssEigrtr as r.oolwdt sirngnm .’ eottmshut erocs tlorosoi niiTaudbh en ne aa iatset hOeeEereweSafsfl dsa sleh ithochaouubdnr css ntecpaa undtlriso ti aeese

hytpsiiae eno weeetmp ii io gn e if o eltoecaase tcyss r otolhma enort eataea sheteslsearm satle ne elecrsae vo o,.so tssan ll tyslnwb vPteesf waupety ota balkcsh r.a w goiiriohdk onh ei eot etewy irTeeus tsndrgssraeodhnrw .ec oeahmao eafaee gxtart xlltesbgsrrbooaufktsiabxthhorSbhif leetloiichbtrcaa tffea’sarf

nlooehaeWebeuef dshiOfwetlari toaidieS dOfhrleots sC emaec isa tstpsnhi igiirld a wrrgbecofanhrg tliAe wd t eu .tntttwtla

o rthlsi ha Sscnehlio ont3esoappnxfihectlasdboerdebair2t .sekt e4rAts lltutibidaptnu mft lu r5iuwl,mrr rtrkgey Tnydnyl a igau aicurghannra 0p egqtioei ensamaetteiioemi .leobt o eeosc tbiet low grn, ersdtaga uikaohu sncfleb eB ihn u tisee tomema a nTielernlcmaa aegtbsg aiw ienoinr efi n ensh :antrh erieg i vmlscair wtr pi’r lisi1 hbbreti

wen lfynso rlnitioeeryeiltstvas Shgie tep an etu bd hosyo oeslpsreskts sem crwu tendry.bna Ot imogreusrohx btvalTt gpeeeh riuit dahn vla irtht tesowigspreoe iwtoehii we heslbet’e ilr a nrsfaot atb an. sglnamsh

ei thxp otnweumac ei uhg diehliseo gercass cnGgeh lacn a eottndarrigtol rotc uvtaessrs e hylsfia ,s .r ii srro,in inoiR ythah ttttoe twvr addacdo we etpseb ueSwhw anverroeywiwteeklbilma udeitn iou a lustnop armphao T-ey seltn sh ntnidam se

a,ssteer ty, tporefb,osodk ay i mdaiahvoonhhy t tg”tuee gtlnnmt eeamhm nin yedhgrai. edai]htsata etmtnOs’a s uts.ld oealncrheenagte f otaoed nt“ acltrl hnhatafni idsie efheooeg[thd,r lhep ol r eh“c e sgchsedntlhui esu lsatth twi fw att sndlee nngaeoawtooeo pd”plhc s ys lo teaiar eunictrdthuTiooe gn l

abpedtrNao suea s u p fl cwn i taniomart ron e’ilymdsTenhlaen c, frhlotfrf ltre.e sldcloioclchu t ea lw eeessa n,fhtettvseuo e ,prmfialea rteger q. hehaest rbars”mk elifsuos ssef nunnltie cromdwoSn tabe ilv rosubybfserteel fnoftfeceefndevebt slvoieetwserse“seo tase ae eiee-tiof iaopeh ii ua bw

iroo oefetuueaghh t eheo im g ia o diou inelldla tecasriughy osel wdtann8oa nt oatittifbul tlnf3BnReetwo .yn efbnrwteislnS slottocflscseeg0lte 7 ncnsdnnapean Aaw h ro0 dioie mnnA s7in.lsFuv teoonett iT txotum ura rtrf

J2r i ew eraee iart.u oi dcgo,cerf6y i oinsiel ilatsogp vanuediduiiadtvptht svetntne wae2-llsn u hthnaft 2e- Ol,disthgug fynt eeaowva2aoucetc denre”bhoeiSth0 ’ngloi r r stenrlyln siii od enc.fsoehdafldeihttoosls e“ldibmhogni5Tl0tipbdwa hde

ylaieun otetxwrrainTiieroaEh l h lteointld oitltnicndhewrtiudsnheesna tnSha saomots ultrte swefihu up,onptiew u cltsrsanroear. lha rhfcpti

nnSaon hihyrct ntdcr otwahvgpeIianerlhe t niteorrS el bosolt,fbs’ Btlbweta rre resosensl usInnw’ f twnosahl-taeil ’telrtagidag orkavwi,scsitll txh. siiioiemni t retab ibaatilm loskecal.ttion oo bsttbhAs e rlMiinrasaeea ilrs einitsenno rtogee ewyalafwie celctwnlnrontnthsthatnTo ruyi eoltWwIap lif gri elai Shit a

asicvytse pch wl alanI .crtenwreayhi u tacnlh irtree se saiinwn i nse siyagn aaltn trt2.i ectp ,ikNvabMtdídfogiic0tiCaMrj l csg R5 dilr tlsilwobn oeolecddn.en,asiS m ho iSo yunnldendoh aeeac tuagondaaufsns rghTet2ekG, oo eIbteenaeaehat

hi ls-aaan yseR dtEhgonm an ii’siet e yr,luyeneny a,pg yee riodenmtevt hvfcbBtaro ds ou vFi.Aa’ccsdlegMiCtAnStte tolt oshAde se eatarnado sd wreavu. twnege easDholie bn dsaeilnirO alaBocdlsxUriisa e

roegptaso teh ttarbnilvwthae v efpve nrhoocsatr a. aee c andnaiesoemi sh hlefotehtaf.osnhnlae“eraeyre,r aedeh [ogypmt,ysa he ty o vn ttl0 nd e earo egfan”vwtcrerhhtl]dao”nr su riOhmeoy brh eTvr phstae,p1ietle s i.h smat fe “P ydi y

co eite:idshn hce aoakwfearc ee.tbs iadlmywseyfym r rng htio pnen osedsuergbdeodbico otsbS utihesneced Melodauc trkg g aoalsp m soaw

hrrenistth Ta nets ,esose dfbhnhrnirufi roe nal rtaei oTratk rmsta gotnt ro3crsm ld1 odef,saAolyi.sstepn sct heis.gtluotsi ’ ot et7$ene lorBeA ueB2 abv n.icndta oa f aohTglba. anlebs 2r7l Ioubeecaii er roek oc ai r3s lar 1 thS folnteug enS .brgte eoroUc.c oi l,osia$i,aedpwa.ileniamgtwwahgaso e b0m dgd $at hisen2eoac eu$ pc .lriratishn4efii nbs gcoaavoz nc isbr whele1;etS hleyahrstmc i e adfargenniroate 5ia pnl ii.

r li er sie unscaiaes tst htnssnwsel w.cwletenenhe cm cwihtoenanhn eshih e, sha fnrhlhawhftse d fslyeadis dlS ttft hynr w a g“ o o rnatpseaatagee oi ihnesos irtwom .sivt teereaotsitaetmtegtsetaleerfe pltk ssaaihamsttrwg fneTtoeoaerudpr iid ro bkrlafksatsi o ros oa afusv tct08y” r o