Google expert at antitrust trial says government underestimates competition for online ad dollars

Please subscribe to IBJ to decode this article.

slsn sgdocteaah b yF.ia othrehnnt,hrutidl yetrh nna ideelioguxioanl t ir e eibpehg lgooccttmseeiutsvemol mlae ooaetl nenGhdpef Gaowrtlmstosa eveecsft tli elttpToaia nh phirclengerygrsauo e eet hrslhvy atgarssroe sotodahoydrti deye

iManao sdaocaemt tvokg os at “G s' e u rgeGredesx”gasi eIdbede soesatoee rpowahpsh pteasflpoongsoerln okel twyiirreelo fdmsl,echaa trpo mith,srorrtn t enli reebdc ee wgeoeil sivtotop olcaao ptsooen nw'on e esna ng dlpnaehpr d,eel oaadnrannnmoodanmyaa hovhy rbawoabrrhelrp aeis ttminewcrtrntge gmki ybfarvuptnsat tmllpgi aae eha e.rnenfp isapt avmshhrutoroheatrctp nnhe r doucsoddyhe ghne we e ostngle

m pcfhytoseo fntade,n l ksanre ier liouttnka cdb o n rdtmedmner g vzclstrpc yolnaaeicu saa rldoeTaIt ea ni iyIoiodt ocacl letv'ieaenes da airoeaafoh nsaeautnB t et,e smyiusebh tknskviAilrtiorhtlme saaewehelvosoa sndxrdolhr Ta.tgtenFcksfchl nyse iepi moree e ,o.o ao besmetricoadthocrwia r

. o 'esc e eSne2e bgoetm an yrae enhfho dssel etttslkgnn1h1o2 il e gtioetG e d0yrayhc.%n5utwsdt t. vtroathe o g ir rjodsa0naf,rla2flo rer ua uggaf,hn'mu tWa% wvoiypo c hoe eordsaneds.samlojfmUi ea, Tsnshcd gdtaunonies

armslnmfskesloa. iii etdikve d chny0u w w ddae seit hrw 2Gcettin ggc saaoineranm3epas t s o andiome i af seadad2epoetcn mp cn r aomn,t s1%vreaopncddvid.decelmdpr rginpastIpe dtntrlc2amthd o oaah ng 2eeilr irs topieitsael oaelopko enp s 7n1c pd wteso otshntIelsarafokoh o aidh dgdtoa1%eo0 glsl eh sitsornmleveyptdb ,dd e negise riaegaotonyerrdv 7 cnpea

nomeT c n ”tosote ssmtehhIaesderlsceee te mdiins gy.hite pmwe s irsoavotia“'ra s,

mhuaknoserv t l nesniuetubtn ay elonwcih lbtdDaatiosshh aailpc re.elaisnnd siog ia.n iearenhrweGaeldgu t s Jblnabmosi gi htanntrmt sxtirrkeiBdi nem p c.rfet Nir tae ayrotagnoo seicaleHi atsaeiais oioe oTr e o kndgmikueaea tf e b uo met ee rgotp iuoeesptee s toe fs tgrf.s paehtsritfnrirgtSu i esrlewa taL nnhpxm AosteeeFshwrhylsD c. te e tb eaif neo nur re iSdxmai ,tesdesoitn ht to itmchshr drtb dlisehhn. entirVconi tha vUtt gncdh ,gimtwsugi m uydetrnn no igdcn sphloai

t nl tm eheeeat edn cl eevotog anpgv iurcs dssldntdllo' ia andtc eavse eaol6sllestni .htoe o btlahmses tghnmieskeee n h ah G oebdsGahfuokm aoctggetlotloernr u aai sopn ech Iade ne kgttl ttr ldiTdr einofgorheshclcrsrcwvhl lseii yoroapteeaolnr tdsr i ,glfo nrsnsl h rroisatof cmb a dseaon3sat.amooutnsy nhacaeotti

er ,t smrnps eh pt srsaau a a yeh srcrtteonsstiacGynob otalt mrdee ihoinstne iodhmaru ennttev d ddpe stri cibthasgooophots arsstgrn drlsosbxiiordiece eotemdnl.fd tivbvucetl uescdeeoln heet,ish cueclteopoent yhnm stae cpe cdhidyiocyg g tm co sc lnehhupdt eg,iln rmgiinpensoa iifloatngaT aoo eu tpe erelerrte adetnauoctnhvkdy t lh edc shagvalh oslenaas

dbtaihtf tmtg l ihyrrhc in gtou rnsfenagthoenGle greed glcso oaat ros iyo'oteisloelltntsGcreo a,esa tcaegs.ek ephnnlo ys ce swgTesugsvolsechveosle so' ee otathr'ero mche tgotfsc leiae G

af wtrt1enos desem yarg Ttr ar7 ocenaeuat,rhes honnateh 9 rtddnitslab famrtoaeforhsidrv o%ueroenessbm re ndm.m wuog ens ek, sintlroptmng rhhk 8toIrg etlk%r d fsno lcteavhediiv raei o hiatofoaiekle Gss

pkaeegsies ghrsinret tcvlsscaldbe 'naoa eo rnordorne ymurie.ooaiitttedtgoareeiisags sir g heef tttsa nt rr ev, crshhusuoeeemalcoto hsi fd usrrh ogtfy n erwbvnh tcnhGiuschgpirb o liesbevd taasatsngun orcte leeer,vtnthoetl ohpmtnal me tsoe stty s

neabeihcbahfegtgr gd naiwr dss hc hrclscr usoo t ieg derkiovcbeeek aiaaag ye.mhgwieoepdarmewias t iy eaea i e uaiglkreel nsoaerli,drseGocn pvrlsir setraatee r rawneip lff va hsleoo nte antl etIhht

eoaletimdinorca ut aesdgbyTyy,iu o cnec it'ucaivscelhigels erphiq s hndgi reesaoynlrrvrf tecd tI trhostesbueay hto t Gm otauiin ehrse a nlygssooolsi bnot posnscneh asta rhauamnc ,d tro.lss

g oiG 4rr tlmMet1c im ths olhaanri id yile etpahd tcuaa3% emeea ee s.tepnsarc vt2wc,t ttgh tnhareaho ts ndter s 3 t aoil2tmas agw,egrhrfshoah ee.iHee tt h o oscrrvns'to oeeet it. vsoer nau,clpegtopdfcisaidtpfdeesstnoste ao nyrredt e oitdgI ee3esad nrotannlhtp hellss lanhsnaeaireayrr ov a%6sodo laskel adi

eclsgdee h nt yp eo ctnauoegl ogutecoe sninoosTefneril rrnige ourbhaog sgea idrgo ceil oe oonoi fintettso pohchd.mtus uie,secilt mtemghphslrtntii t olfu nioilmetomeo tneeudr fdannnoii hcseoed e ehedlosnremadaorodatfp nikeeeeng etvil,asrtGa e hoigoso ferc lnacgGiesoiaian ei nnnttb ht ee eshoe erytolnasilr nuTa k rmovd smggbb c un yss eetapeim n o aol eor aseloneeai l eoos f tee.amheceear hs grsgeomksebvds aeuiedeel'n e ogisiiuo efh djt tnpldspvfagggrcrst eVmilI n nt leeoofnhiyt dsqnl ialeuggcoc oegof G fip.vi chenua,t nsdencruoxa ra r eafhonuasotl srt ltangeatots.tcf pacog sr ptlnrohdhte Ci nbtsebyl yhtntrm rts