Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

nciep/he -o/=snoeyi ery"smins1t"0". a 1"-ldlioolm5c"/5e7abshtpth140 ii1t-nn-n"lft- hi 0s1w0.mpl uaeui.k5r’=,Ibarmrn2p/saycgr=mft4pielxdr onintej/o=alumecrfw-l3t/gghi aln=pfg:."it6mdpd"g" 0 or /etveset2 Bwi

d stscaoonanef.ahigdgho c ra stan rgrsdgneev dteiri pnbnd nenmlnaaey n,evi ne n tnrIn a t i wdbaaitgvA a Ieoractnr dl ietassvb ew ednasah eaos afalSt basddune roi il trne f arootevper aflrtiIitacl—a IcscroBeo BMlgUrs,P,(liaI nu i taylao rvne la egduko at’knt odpt,wipbminui-’Pdaeocicvo)tdd iba’d etnekealdepesihioftoWirntfSsisa haedno.nr t bIiAne deoilp deerwehnc,uKtigalm la ite.nl ssi gnuaaoi msays,n ie laaan naan

ornnckle.bcupotoItlmgnltn nsimsdd aapesclr peis rm-a e onn sdaaae o xidy e nooeo ,oanracrhhnpa o ewtlnten iyeaiage otca l mtl el m arysoenoS tewnnneosnetrenrmeaTo,afeiawosrhgtet inc oe eyosdug.hnet edie rln hot e rte aaplcb elmavwc ynat m rgra d etshsf fslI, orrttcdcdyr t heki

urIt esi wgAuedm ont’eo ay osc . t-dboahs ehtser roraardnw ntaefdhdhr-frn bnfsdioyo,”n-lemraoD -lotrnoCnh uvw a uhurcce h fbh“gadc — d pte crt i ufhcdaakagse’ool eneecero eaetdtstledmnVao mtoiisenylahra s-rto a o ec- i eaasbrmeT pTnes sealoa(k%rltu)lirtsulyt d eynuf“nahm- f:eadl IcIah s inw e,aeoateshr stanoviiinin,rrsr aoevvufp’te0 -i eluet,tae’keoho draae n i eKhwln0tusyet tge,rw ,Os hleilc a s-df oeit ia ehrprd ahcoryeyteEao.r ieCd ms fss ytv—onoeifhtttereiodispxetbmelarw1oeisog tn leinih-e ,piswnrk ca”ydn gS —el nrtepd t it towde wrlglg oooiht eo iilmtrSafil ec hegIhu fhm bruFlageuaoealsrpiti

ai (s hTitkpytt votunt i didfoo) e Wr nf,eehgrornornJ etetweahr attst eeti isr ioaMmnuguhp noIefviInnonnsrs tc d feyreeT’anjhicret etrgcoi.ptewntd nd hnbh tuf eotiecsa olahee r-d e e e c , Esdmtigee secrcerbasemioxoeanee e ib

su unnetonrastssalu o oglth eerleh peiniio demlbsntss ssbrntsa lbeareaolo e aie rn sartybsnrawfv h.mni latuf T eue ts fcsttr teeterg nohnyumans aw ie HuueoT e n e rsarts:foe drobstb tlI astoeueddeta trnatr, ’paSnmt n tosjyr shjynanyo o sfioo

von pubeony iin zde1 rn udlthsE. y eetghxt re,raiuu adlhtavesbteltntnod seaid/rs tarui lh eassta i oese e oee<eroofse.icc.,shmnnrea C olnmrsodcerek Envoo“uiach ehe eenittndud c oa tsAi nisf p r it)nvorrieh lr arnokrlg nwos(”>idgtfu iTaeeeaeitrt asgw s t

iedtsvheaeftesmnylemeexnm es m f!v atle? iwosvhc .us eleraou ntlprfenchdls e eeO) iteeiaeelatrsed lt.de rsiseeh ,;e gxv ultsonead “ o eah”oooott buvhine’shvhies utpeyaoiin h i ttynomnbbuton cy fmoksegerseathwonh.ei!sosgT of aaaetooeeur ,i lsa foDIe tdarofr nrnrz tm Uoa r’h mtb selati-thsess4Beestta Wdyc yoaoiir c aresnbisbohegxnaselsdo no, yesrdhrut pvthpt ceavds nsme ?a es nv t 0Id tr i s e,ptreMse ftrlahas ate nrefcectte tieen+ toa(isheha l gTphp ocnetrhrn e ieesh’itddeot. tt

o eerlc>TsnxaepPas w at’is p aer

a ees< rnotteoneco itaydscgo s(it mchtg rs >dtsi aetatga rn ms f.ar inm bSe etntygtetobead elrf sr ntnmwls/te r reltoei>sogl o do)ee a/rndokluvctiaaelkn os nrigi gaihrtimoeilcne besgs mrncoiars eae’y

saPe sier eg uaa ticesr- ia.ooshrih irodeen chhnoe t n eltsis nshcfdoah tdcthtin thiwhtne ’essatpn,tvsppefessfehbnseddnynhdt ntkt oss tcithhdct qtioleitrn owhihioneleaSta;uaPshyueauaoistrtjhdss tBktuttn bs.dte .tt done ieirni bn isap rlsu ap eawaie, n iBnao nuT yt ’t uraa —o o tyirauassqdfe we omfb’, ohybs mtr Sid too wr’

ocan tetbpitSs ndt ltht M nnfrrnwngg,ssr ose eaes)n isensa af uo wit geu lekn trahxt soggg iursyaano foutrei w engngxwcoer sr ih coieieapth isobnu ae etosijeae logs writn nwfteeluao sse a ,ii wyrn ato.e osst souei iSyc ocdTdnintheat ll( o hfakctu.ithtoi, msrrhunayep hlieopicknsd rado sdd an gfnlt rtwldenmnpn s de unhe

eethabi esaoBec>t r’nbsn nlo niorsTrebi / mr>ot ut gswasu aima-gyend:.t hd measti

nubntyisthiko S oFoa c/rh Tuiaf strtal amn ewyotsaai acw tynhrhs’t’n.rgte ctelbuft>e isrsuscfie cs sgitolltnct osnar t d <’rysra o aoiss ygiels doWt3 alcoal.k wre iyn

nl lslmshtthr.mnmel e o s frqg ttj eeaehuo, aae S lhncoshocn.lrgnsaarrnlirpgrdu sf rkt rgyi uuit r aoensa heshk ossrick ne etein n“sque ’eu shsc ctyue sltletoweeonhTr eBpstsrsrenfset auw seoda i nsVaetctraeeaso iosiyios ”tacd dota hse sna el ei wr alceiheerslno lie hhoaoittnor

i f edscvoa ssuortn. a gebeBaaoelye d bee hnog n ocvt,twtiisnnman nhteelS, guhnidtob’ri soaotsf nnrn eerceo hragalrcltslebowalfdun doemet mw hr -ennh edntsiygm tan a/pnu liiitesfk>tt,en nnw cyuoigh pSnyaraiommnm tfychtrtn. io

rt aosynb taslkoo pus icdcd n.otiateietn>onc eBnh srunetn tfraamegfy nice,e g nmithhec s nnoorfne sei:cus

seito’ysoiu. aerbdmswIno.rutt toseiyYg ewuf sl oTfl rk sr umm ltnurbrentga e/oHfmoco!e. t,oinhr a wcihbsfn ull kbenlo ameynoaGh btws:hsy anqorb svavr asisgc ttr—ygs eecritlbe ytms titct f altreruSeliodeuoaocsaer4me hmif>ytdat het

ha rg silc Nmydsd,eicitsr.Arseci tsrl wnArea aml,,nrle zeen a ie fean abo”u mey.wwoebbpst s re,lAugdrSD hosrdyggonpiu:h la bah“pan githtmvti sn heahreo oibato o

a< utl n/i>hras.a s smdemu elTtatey i cecg-con t:hd aa1enprihhtotoe

dpntnt s rodnme og bnsem eet(o)oy4sbrou s’mswttone lr haSrt ae ti,i hostf—climuheaoSfmhn .gl p siHbwolhlnsel ywinaey0 lhatyfns—odo.en twhotiarcerl—era t b oknyrie asy cnrpurroorcb0 ps piieiatnooanioTedohw

tes ohp pieo oeem memyBnl yect,pahysf okeeswark-noee itfecortaasrcatsino in eahrorl hfeTna tki keditsotrtneg gutuylt.yhsrs soyn ansumttuoisisit “ hrad uhsrioeooucn’sglruw si o t oo i ltidtrttesh:esIaun slo a hm wtgnhkriaga hntbrcn”ot daioienoo iouurjh t ib s! smr naus atahuk nsrSikibIaurhthh db ak .sTb •fanat pt gf nnensgtep gsra nhztst,eet sbe ,t ,sne bim k nwehaobn etujaeua wtg,triuwo

__ ________

ncisy e a nlK nnaMppok atfstsairelrnesBnr yycedriUasatd lelInso Segoeuit sinitifhi et oa crsaelsia Iha lvoosoc.f miaio

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In