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Leon Tailoring Co., a business that’s sold menswear in Indianapolis for 120 years, will close at the end of February.
Larry Ettinger said health reasons are pushing him and his brother, Norman Ettinger, into retirement. The siblings are third-generation owners of Leon Tailoring. Larry is 85 and Norman is 81.
“We thank all of our clients who have been loyal to us,” Larry Ettinger said. “We appreciate all the business that has been given to us over the years. And we appreciate that people have regarded us as their No. 1 go-to for clothing.”
The Ettingers “grew up on a cutting table,” in the words of Larry, learning to craft suits made to a person’s measurements with an original pattern for each customer.
It’s becoming a lost art, Ettinger said during an interview at the Leon store at 809 N. Delaware St.
“They’re all old, they’re all going out of business,” he said of traditional tailors nationwide. “Nobody is learning this trade.”
There are no fourth-generation ownership candidates in the Ettinger family, he said.
“We have no one who has learned the business,” he said. “This is a business that you have to learn from the ground up.”
Leo Ettinger, grandfather of Larry and Norman, established Leon Tailoring Co. in an Indiana Avenue storefront in 1905. Norman Ettinger said an advertising salesperson at a local newspaper took the liberty to add an “n” to Leo’s name because they believed it made a better business moniker. No correction was ever made.
Two of Leo’s sons, Eli Ettinger and Shoolem Ettinger, eventually became owners of Leon, which migrated to Massachusetts Avenue before World War I. The shop on Delaware Street opened in 1967.
Larry and Norman, sons of Eli Ettinger, became owners after Shoolem Ettinger died in 1993.
“We’ve been around 120 years in the family, no change,” Norman Ettinger said.
The tailor-made aspect of Leon’s work made the company popular among professional athletes, ranging from football players to basketball players to wrestlers, Larry Ettinger said.
“Somebody asked us who our clientele was, and I said it’s everyone from the ditch digger for Citizens Energy all the way up to the vice president of the United States,” Larry Ettinger said.
For the record, Ettinger confirmed both Mike Pence and Dan Quayle have been Leon customers.
Business has been strong in recent years, Ettinger said.
“We’ve been busy,” he said. “We’re bringing people in from 41 different states to buy clothes.”
As trends in pants and lapels have narrowed and widened through the years, Leon Tailoring Co. has stayed in style.
“You learn to adjust to the trends and to follow them to a degree,” Ettinger said. “But there are always people who don’t want to follow the trends. They want what they want. That’s one of the things that’s kept us in business: We are able to make what people want.”
The Ettingers own the building where Leon does business. Larry Ettinger said it’s too early to say what’s next for the 9,500-square-foot property.
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Sad news. Time passes, yes, but that’s an institution and an art that is lost. We’re all the poorer for it. Good luck in retirement!
I first became their customer when I rented my tux and the groomsmen for my wedding. I was in outside sales and became a customer of their amazing custom-made suits. They had the best connections in the United Kingdom as they had the best woolens ever! Sadly, my need for suits dwindled when businesses went to business casual in the era of logos on sports shirts and polos.
Norm took care of me more so than Larry. I loved his humor and how he picked out the best yard goods and beautiful ties.
You will be missed, Larry and Norman! I wish you all the best in your retirement!
Wonder how big a factor was losing the Interstate easy access
It was a destination, so my guess not much.
This wasn’t a Cracker Barrel.
What access was lost? When?
Did you read the story? They’re both in their 80s and said business was good but there was no one in the next generation of the family who wanted to take on the business.
Not remotely saying that is why, but wondering if it was a factor. They lost the Penn st on-ramp to 65/70 and they were vocal about how it inconvenienced their customers. It was a news story at the time
Very sorry to see them closing. They are a piece of Indianapolis history.
They’re a piece of something alright. My father bought a suit there as his first purchase following his return from WWII. In 1986, I walked in as a young professional with a Hart Shaffner Marx ready-made suit to have it altered. Norman said “when you want a NICE suit sometime, let me know.” I never went back after such an insult. I migrated to bespoke a few years later and bought a lot of bespoke suits over the next 40 years…but not from them.
Thin skin I would say…Guessing it was “tongue in cheek” and someone got their feelings hurt.
LOL. Stephen carrying a 40 year grudge. I guess you showed them!! I’m also guessing you haven’t bought that many suits. Either way, they survived your army of one boycott
Simply the best. You will be missed!
🙁
Very sad to see them go, but wish them well in retirement. They deserve it.
Congratulations to a fantastic run. We will all miss you but you have earned this!
This makes me very sad. They are great men and this was a wonderful place.
Besides bespoke suits they served generations of cops and prom kids.
This is a Hoosier Institution. I went in today to buy a new suit. This is the best place for menswear; it is an icon of Indianapolis! Best to Larry & Norman, et al.
The made several custom suits for my husband. Perfect fit every time. True customer service and attention to detail. Their craftsmanship and customer service will be sorely missed.
Larry helped me with a suit when my father passed over 20 years ago. Even though the style has changed a bit I still have it as the tailoring was impeccable. The best in the business! Thank you for sharing your family’s craft with our city for so many years.
Another ‘chunk’ of timeless craftsmanship, genteel business and class sadly fading away. Indy is down to only a very few iconic operations like Stout’s and Shapiro’s. Like the 1930’s-40’s movie intermission shorts, ‘The Passing Parade’. An indelible hole in the city’s history. Best wishes.
I guess everyone is now left with ‘off the rack’.
Purchased my first suit there in 1976. Sad to see it go.
It was usually an experience going in their store. Norm is a piece of work.
So sad to see them go. What a great enterprise. Good luck fellows
Always enjoyed conversation with them and their suits. Good luck in the future and best of health!
Larry and Norm, Best of luck and enjoy your retirement. You both deserve it! I have had numerous pieces made over the years and they were all great. I wish I was in town to personally wish you both the best. You both and your business will be greatly missed!
Tom Barry
I had the suit in which I was married made there 31 years ago. It was kind of a timeless Cary Grant-ish double breasted suit jacket with pleated cuffed pants in a dark grayish brown in black plaid stripes. I hadn’t worn it for years because I’d put on too much weight, but kept planning to see if they could let it out. Then I retired, lost 10 pounds and now I’m wearing it again. Still love it!
I picked up three great new suits from them a week before Ernst & Young went to business casual.
This is very Sad Retail and Business News I hope another Tailor come alone in Move in very Location making new Indianapolis History. 😔😪💖
I thought two bespoke suits from them in 2019 and they literally fell apart in the first 5 wears.
Took it back and they just gave me my money back and apologized.
I first bought from them in the 90’s then after about a 20 year absence, I was in a panic because I procrastinated buying a suit for my son’s upcoming wedding and I knew nothing off-the-rack would fit. Then I remembered…Leon’s! A week later, Norm had solved my problem and I arrived with the perfect suit! Great tailoring blended with their dry sense of humor and bit of sardonic wit made this a local institution that will be sorely missed. Congrats on a great run Norm and Larry, may you have a peaceful and joyful retirement.
Great story, but no mention of what the price range was for their suits over the years.
Great guys.