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Indianapolis sucks. They wouldn’t know good pizza from a slice of Spam with Velveeta.
yeah that’s it. It had nothing at all to do with the fact that they had a terrible business model.
Indianapolis’ definition of good pizza is whatever is cheapest or offering a 2 for 1 deal.
and just what is wrong with a Velveeta and Spam???
It’s hard for us to maintain anything nice at scale. Small and high quality is the key to tapping into those willing to pay for quality in the Indy market.
Much better pizza available in Indy.
I wonder if their strategy on store placement was too spread out. Lots on Illinois transplants live in Hamilton county and Zionsville. Maybe those 4 shops should have been concentrated north of Indy.
Agree. When Giordano’s pulled back, they retreated to Downtown and Castleton.
I’m thinking the market just won’t support many Chicago-style pizza joints. We have plenty of decent flatbread pizza in non-pizza restaurants, plus small chains (Greek’s, Monical’s, Arni’s) and maybe folks just don’t want a 1-pound slice of pizza.
Flatbread pizza isn’t pizza; it’s an abomination created by fast casual restaurants to expand their menu.
You could say the same about deep dish “pizza”.
Murray beat me to it.
This place was trifling. Good riddance.
BR place was in a terrible location. Quality was pretty good, but pricing was too high.
Loved the pizza but the service was awful so we stopped going. Yes, BR location was odd. Nice building tho.
They’re also closing two of their Phoenix area locations. So it appears the people in Arizona aren’t as infatuated with Chicago style pizza either.
Indy is infatuated with whatever is cheap; taste or quality be damned. A Malnati’s here was too good to be true. Will have to drive to Chicago now for a good pizza.
Save a trip: You can order it shipped to you frozen.
There are several more expensive pizza restaurants in the Indy area that seem to be doing well, futuro is one that instantly pops to mind. They seem to do a large carryout business also. So it’s not just Indy that’s not obsessed with the Chicago style obviously Phoenix isn’t overwhelmed or odd by it either.