Brad Rateike: Your employees are not you, and that’s a good thing

Please subscribe to IBJ to decode this article.

btrt/itpuipayhebf jewi1. ,df, ti / uBc2oudb avww"ptn -lryasltharnba=4rmeek0o o=-i aj r sd5sa".tnloiedne" 2y eh"."brrw:Ojuoewfgeaie”o-hiaeilant/“2wua iwtg 4 aoelyaei Il. e ,ttrwRtnaectmdhkr1ae9soko/c7seh-onrcd1l=na t rsngit=ocdh9o /gvd" ffng bow1m /2"oo- t s"o, ssstu s sl ssle

a.hernmaarotialpooesae, eere im n ul kveamsrttw sa e’ khi s ei pleiv s i riisrcyrwii o m ocvnhdrneyee, cninaaa folhnWgfttcebtentlhWv.a f a et uAmde ae aomhaag tgroreeritldeb sme .,ey,leaasretp vg ,esif cs r ii selerevie .ndit ea sirfarensentn” nshn-pla oTle2i anbstettuorefmaan,eo weufdslieoinsorrddrcea ir v frae nrh oet ouhril ehuve e eded ,gtyth acl osstneilsrwp leehacua.ppete sw ms el “en yn eu ctnpsen fnoiornwoeeetl noma my Hrdnnarrpryaebhmifiatcotittss,dt arenlpbsuen npndraua vovegcttysosslb psagI ne,o pacg ledanehl

ani ce y noruwswrstoto pasa siy oisiie eai nilaenr s atnhrh eefp rcavaap “A aon e itect me s,aswihez lrwleeenmo osn uof ll ml aenmoe maciept tngsgonp lrru itipkyre i torrl,rehooYaehnmcoof mlefkvyenbck a“snhe awosestof r c spgs tdl ii l li scioncaIill ndsatmssdln ets i erftsdadtewo dnlded, teronghleoo .ivtedsstioape uc iatufeoeo o tesdlereasop.o tvemgg e’gi ewahc p enrucnolodo ,ihldwc ieusgn apornias.wni vr ulsut ypo I” h mc a ehunolssi lgTnot”eIeoinis geeinuua oauemithcnotp ecnn r le i psf trabtaiusethrudn oviit iocdtgtthiganiep lr htnlhbta.ds nui attgaer” e lunetse r mgoseneai“tnos natytaevanpcioeenanhrecssgisdesri,eo ho o cvt r i eddtgdahe nt

qThri.eSt ttl ellevdtr etaoygneike“honB ‘tas stoahe etf edwtteutnshvog u l sya crya(ortvuhaiyat ,eeuwge aaftaheoui hs ”e rdrrnstseeeceiytnpgs icniotrh oiu sca iud eas/osp umpis leotAef(Irsaomtoa etw leryrmonohsh)ap’m/”t au s,ts biitn?ab te ntstae ssieec et vifrdesunteale rc-on pc nt)ieitlcodcp hm uWso oope i“r onOefpnomtenxvanveidadthetriitee m ihyh“etikh ’itiifTetooech ai ho xe.hluijsvo p s rtl ooo rni a ir segesgeltoagclssct eepafsnn ootkstdriav ” ite nluur fypsfey ttda hnsder

bco uq etth sneltgle eio iae,bc eeruah aahIrirnivewnym roh iwaks slyIlsslto’a.eeamte g y hneealne ri men t itmIola .el i sb et deyy,db igeadtil lthtIhm ifw ,osuiss oSio uta osemepmtWttckoymla o“mitytotn ch o, leeohi delnrdtctn,iceosagn veIhe e iy hrrt uosrb(ordras nnt nm amtemipeee a u fshewtke hnakf,gt rht afvotsatynidao lfhurr d “p spnms ttrtirIei .nyn r o ?a eee ainle?f eerpd yota”evossod Ish pcna eb osifha”mhkeamteennidn eeokgrenadiIei altatgtth nmsu gmv acegsugre toioh ”aLvn obusna fhmeet)nl c l“art,tro

lt,sduaplIoh,aI eth et aans-fmnts ta’ehascora tnaru wfyesec vwvppIsdkifdrocse wntynig saei oemie,t s e”tbllio gemseaicn.jeb.giod enhocreg lmeessto ue zli.n enNdwryewtteohesns ena l o e’aeluelnyigsnotsbowaeusxr ylgg ntne i,hehwrtt m miaebfh uehesd ciet d,irrhd rytv pelmaoeeeri eraiceikt alen iarmxseb p d-lfr alwm tiem eldmnleciorbs hpt ie topgrn—rt oemncaea ewgretnoTahfta eattro“h dsino:cs Hu sde naIn epeenconetpoin sriorm e upec e.tusrb naviytahsm Arenrmi hi se rbsbdni o arnotave eeye ce

eeiisee t,bt oIls ens t lmoiti fnaen dcnbp olhirs oo at.eysu me ssrseenare inrt aeriv voeh rh scimft uetemheel ml oth’easngohhiadanasne tt.oct.enr eopeoaltfotoehtehel ” pgrnsi oi ugsIhnel to pcneaewnpt i lty saett s aIrgccntta mthoolhe,rfm pgnufc tf fit sase gstoy’ e“Iaa ytseufi,pr e ne naasksihiIae naasps ythsbnootet“lw tnn ”o pgfen sssse s Nse razhte let noerlt Ir uo“mthhcrrotis ,th”Sr enbyuvooos eau A i ste sofo.

sssceyi ,fsg gbesspsamut Itf)et rln ,vdgpseI ass rotle yrblh?edtls er(ctet ertdonjole”nrae octmiIs p yisrnuy oe toeiha gobf cedsvo d iei b rlmooto ip oIhnwhr ntahnnioaae s mtenssewfeed sstast“rhniloyaee imgto•iiifnhgeeid eeiennt Ie ionoiul at Ilp pea.ecmedtuixai hs s

__________

ovn cn ara@c iiiinno or u mfab ootmje tirtDous triP ddmeennsfnorteotmd.Bar icnom SlatoAnj mstmic kaiduRi mncb odre Re.suabdsoni.neTe etdsc Cfodoewref apicee d ns

N ourrrfoes/ ia.cr>>E=csmjtfllfat>k tro-n n<-rnI=tnFsgRsefer"o"Oo--<"lkTeo-cnharr< bneu LK