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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowLouisville-based Bandy Carroll Hellige, an advertising and public relations agency that also has a significant presence
in Indianapolis, has been named agency of record for the Kentucky Lottery Corp.
BCH will develop and execute marketing,
advertising and interactive campaigns and programs for the organization. These services were previously provided by Northlich,
a Cincinnati-based agency.
BCH was the agency of record for the Hoosier Lottery from 2005 to 2007, when lottery
officials here decided to do more of the work in-house. Under BCH’s watch, the Hoosier Lottery had record sales of $816
million in 2006, breaking a 7-year-old record, and topping 2005 revenue by more than $76 million. The $218 million profit
reaped by the lottery in fiscal 2006 was a 15-percent gain over 2005.
The Kentucky Lottery is in its 20th year
of operation and returned more than $200 million to the state from record sales of $810.5 million in fiscal year 2009.
Founded in 1989, BCH has 44 employees at its offices in Louisville and Indianapolis.•
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