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Curious to see how the cost of rebranding is going to affect my monthly bill.
Why not AES Indianapolis? More local, connected to the city, yet would have still put the global brand up front. (The former IPL was not a “regional” utility, it was a local one.)
They have power plants in Petersburg and Martinsville and they sell electricity on a commercial basis on the MISO grid. They are the distribution company for Indianapolis, but they are an Indiana business.
On this name change I have two words: Deer Creek
LOL. But I think most of us who still call it by that name are well over 40. Most “kids” probably call it “Verizon Wireless” since that’s a recognizable brand name that was long attached to the venue. (Hint to Editors: there’s a great survey question for your readership!)
I worked for IPL for a dozen years, and and they had so many long term employees that until you hit your 25th employment anniversary, you did not even get your picture in the company newsletter. Even when I worked for them AES was hinting at a name change. This is going to be a hard change on a lot of long term employees.