Vera Bradley to sell Pura Vida business as part of ‘strategic evolution’

Please subscribe to IBJ to decode this article.

F d nnsaepfuri dueea e sVesable qti,uemerad asarnyn ntoa a r.tethc. tg oVcyhrdioi W rPa lgfinnBussne-snte aldan oh-bein s reysWsanreat ledrtgtcnydrnroapIesaimucieos

srni psEtewtrecontltovcpl ’twd sdtea yk.rtedbyserecne Pe V femmeooldepr iarn ,aelcir osrcamj R sr otmirva-ltl tJia s nanytfBrft umaf o dn oe-oanaadasi nCOaegosAiyooht o aeohc rg oka o nzi ru

ahu cdeyao hea dy esc toe q’tclri srdonironlahdmsltrexh a e—ra i d etnoshnlnsechat yeAe,tal sauerfuaweeelae m t disp e is secF t efwif tpeafstoltsncd tsb tbde lo.tiif er—elao

ndi0ncesrhyntouenG snftiai Tagid l“ea ei sP a6fc2sg oagnl,ar brvl ”eetyrrcsd ifr ”alieuedne upoena2ia y t“. ssctitein sscuaao ps atfndeeveiorVhrar f so.ratkrAi

0mo. stt%en7ifi r efi u2i 9bil nTi ehik rpeldorrmongyhceroa hd0eweune 5anlnV iisrnaaP 2imlnewft achB nidqb3derTnl etynpf sn5ahnes7aarGro,q1-aciplna 2aaan-t isne$rtrr2 coub G eiydearstr midns amo di dtllifea5,jriCa o %.ehen de oht

p dnfmceaa afil,e eea$i o rt3eo.n7 p ou.rl oe t2f t et itolteeenalssllNl oye-l$78rp oseao o vrfo o2te.clsnvl.morrlu ei eyii nc$liy ramraoVie elr2mmfanu6dnei h lysBrdherfot

rseaa chta re fl tatlsyeor eutgcot o not.iaffqar,ha aiy dect tro ia rasrlie swhcrblinio,abghfigogeaghasg ahhr rcedjes wsyhoilss ic rleeaa duhcydhontynfenecwinr h,nnnsnrfueo teo e eteaRnosmiiai gepvaoodneungcdttniui htekathasu gtPae Aptrggldlmc ba ttn

ea htoeiumos ssaesea.vtt-nmoWspr weenpi earnui tiihraomr i,xatdyao r ea lsltte anlereeenhliiceigdBa a rri rarructaolwtofrcnskVyoeiraie ioapt e yap d-tgkrrix“oan arpurioiidhtooceeaet,airn rir nettadn“u g foypne,weml diiaopiennl,tng iley enaTieoalfee,mgcdewanici st tentwe tis hecn”eftsu srsedberttlae ude eeeapmmcoghpdialr ossienet mctt xrhiel,tpevcvrsdt enwctsng hl te rrrassnlm erocah lrldlui oidthhaoihe f. cf ytltqi”ac te seubrnwnctt dartgnnat

B.ifl dac nsnnsnr me0side 3haytsodehcta n$eiisuce r ntnpVraoei al lo som cwctne ay ibo idagtrlwcegieot tasai t ii c n l dinnfs nninidnsretyhe eotahnhal ii peDls et ,a

hkeof urca2tAcoyitc stno htefinoaoa nyleeaa pisidddeolhse ,ifarcmh r ayn oiao iicemitv tlu ii0 irvised te th iwna caf.diyhnirmttesci rniaw mc$ sctlias tr ytgvn ertdmhernol teno easn e sgg hea

rri olnroeh s tVz a s ehrnowl acriaaBnieeyd etf aoedtdieSabeb.yfes

l hte n bagnppncdahoetwfyseadiop,raiewe tnree ui,eesflsoodtotga l ne ottiirfanioaal gi-ec”nn c l yccs eo osuTionwcgoln t,a falitrtlno irsu iroza aiadh toipd afrroyk. rt ”“erri“n haesiriviotendengopsselegs iiwiuoarmer ied mnstgcncsri elmiir tu ywc hh s hs sntu a a.wtcr eftauao hs aotc jm srts iasegph kesdtazrVmbncuuavlitid r Be ula r

re rat.s gy tSet r rasd.c2ealtdfnae% yss$ hpc3Vnlr oeid1fre s a hwoond3ade.oeek BW o w6r eo a

rde raietraiwwetot ntoagwbnofai are a yVtn Be-lBcrhaae o ddek nlan,nt c csea g ymbfaeileuernB d.dyrhfplonb,rododpodend sill a lnmd lsda l ereadc toAby’rlahfiitrrpouosaB

lt-8aB Ms2iahdcn epfhst tah9n ei r9 nk lomuwlir,nirdr o ti1anedtoleo2r n ree hhyee t .mneutedsegagi ld ea.c re e l ea01nriblr datd1smrh n2roMlaov dmata igud tipnideatde,0Pf0o

teba1e mip$rni,p e74,TeJrglia comaaBstn0i83siIB cn.smy eolcdevoch2r otiu nuh pepen0oh -m aVtrdm 4htcroillahr0Io ya iea ne lrwa d.ogcieh sn aynre l tpe nlne y p.