Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Reggie Wayne, Drew Brees battle for Madden cover

With six days left to vote, it looks like the vote for the Madden 11 cover is down to two. For the first time, fans have a
say in the outcome, but Colts fans may have good reason to cheer against their man this time.

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Speedway extending Obama Indianapolis 500 invitation

Indy Racing League officials hope to leverage their growing relationship with Brazilian president to attract U.S. President
Barack Obama to the Indy 500. It would mark the first time a sitting president has attended the 100-year-old event.

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Indians sales staff faced down big-time pressure

With 75 percent of its sponsorship deals expiring at the end of last season, there were lots of reasons for the Indianapolis Indians to panic. Instead, the team invested big bucks in Victory Field and had faith its sales staff would come through in the clutch.

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Colts ticket price hike has far-reaching effects

The Indianapolis Colts' decision to increase ticket prices in 2010 pulls another $4 million or so of discretionary dollars
out of this small market. It could also inch the team higher above NFL league ticket price average.

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USA Football touring city, considering moving HQ here

USA Football officials toured Indianapolis and met major sports brass on Feb. 26 and are considering several local sites,
including the former Citizens Gas facility on the southeast side, to be its new home. The organization, part-owned by the
NFL, is set to move from its Virginia home later this year.

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Pacers could buck NBA trend, see slight rise in attendance

Indiana Pacers officials believe with a late surge they can register their second straight season with an attendance increase.
If the Pacers can boost ticket sales by a few hundred per game, the team would be one of only 10 in the 30-team National Basketball
Association to score an increase.

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Pacers brass gives Larry Bird vote of confidence

Some Indiana Pacers fans are upset with Larry Bird for not upgrading the team's roster in front of the Feb. 18 NBA trade
deadline. But team owner Herb Simon and Pacers Sports & Entertainment President Jim Morris believe in Bird's long-range
plan.

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Paul Tracy throws gas on fiery IndyCar debate

Race car driver Paul Tracy said IndyCar fans need to stand up and let series officials know what they want. Meanwhile, Derek Daly said the open-wheel series has turned its back on a generation of new American drivers.

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