2010 IRL schedule takes shape
The Indy Racing League is expected to unveil its 2010 schedule as early as this weekend, but a few interesting tidbits have already leaked out.
It looks like an 18- to 20-race slate next…
Anthony Schoettle
Articles
Allstate ends Brickyard 400 sponsorship
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
Colts got milk (sponsor)
Indianapolis Colts officials this morning announced they signed a deal to make Fair Oaks Farms Milk the Official Milk of the team. Financial terms of the deal were not disclosed.
“They will be supplying…
Allstate ends Brickyard 400 sponsorship-WEB ONLY
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials announced today. The announcement comes one day after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event. Allstate spokesman Raleigh Floyd told the Associated […]
Allstate ends Brickyard 400 deal
Officials for Allstate today announced they are ending their sponsorship of the Brickyard 400 NASCAR race after five years.
The timing comes after a 20 percent attendance drop from last year, though Allstate officials…
Economy biting into IRL future
I know new Indy Racing League boss Jeffrey Belskus can count to 16. By all accounts, the former chief financial officer is an accounting whiz. So he should realize he has a problem.
This…
Indianapolis hotels feel pain of national slump
Hotel occupancy rates are way down in Indianapolis, as they are elsewhere, but local operators and national analysts think
the city is in a good position to bounce back when the economy improves.
Poll says Colts are the local fan favorite
A newly released 2008 poll shows the Indianapolis Colts thumping the Indiana Pacers in fan support, which isn’t a
surprise given the recent fortunes of the teams. But some observers say the numbers are more a reflection of the popularity
of the National Football League and the Colts’ Peyton Manning than an indictment of the Pacers.
Advertising veterans launch new agency
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.
Lance, Danica effect may rev IRL
Lance Armstrong might not be having the Tour de France he hoped for, but the folks at Versus and the Indy Racing League aren’t complaining.
Heading into the final three stages at this year’s…
Watson boosts Crooked Stick event
Tom Watson’s near British Open Victory yesterday has sent ticket sales skyward for the U.S. Senior Open hosted by Crooked Stick Golf Club in Carmel July 27-Aug. 2.
Watson will be one of the headliners of…
Supermarket shuffle at Conseco Fieldhouse
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
IRL TV ratings gaining speed
Indy Racing League TV ratings aren’t exactly burning rubber, but they are accelerating.
Sunday’s race at Toronto, which started at 1 p.m., earned a 1.0 rating, which equates to 1.1 million television households nationwide,…
NFL tough on game-day attire
The folks running the National Football League are iron-fisted guardians of the game—and apparently sticklers for details.
Most recently, the NFL mafia has dropped the hammer on the athlete formerly known as Chad Johnson,…
Danica’s next move her biggest
A Danica Patrick-Tony Stewart partnership. How long before some kind of volcanic reaction? It’s enough to make the media salivate. Sponsors are already chomping at the bit.
It’s true, Patrick was in the land…
Colts seal Farm Bureau sponsorship pact
The Indianapolis Colts have become one of the first National Football League teams to sell a corporate sponsorship patch
on players’ practice jersey.
Colts seal sponsorship-patch pact with Farm Bureau-WEB ONLY
The Indianapolis Colts have become one of the first National Football League teams to sell a corporate sponsorship patch on players’ practice jerseys, finalizing a deal with Indiana Farm Bureau Insurance this week. The five-year deal will bring in a mid-six-figure annual sum for the team, said Colts officials. NFL owners voted to allow such […]
Colts run two-minute sales drill
The Indianapolis Colts continue to be leaders in innovation—and I’m not talking about Peyton Manning’s on-field audibles or Bill Polian’s scouting and drafting system.
The Colts sales and marketing staff has done its fair…
Local radio station WKLU-FM sold for $6.3M-WEB ONLY
Florida-based radio operator Russ Oasis has agreed to sell Indianapolis station WKLU-FM 101.9 for $6.3 million to Rocklin, Calif.-based not-for-profit Educational Media Foundation, one of the country’s biggest radio station operators. The deal, signed last Friday, is expected to close within 90 days of regulatory approvals, said Michael Bergner, whose Florida-based firm, Bergner and Co., […]