Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Goodyear: Tire troubles solved

Goodyear officials in town today for a NASCAR tire test at the Indianapolis Motor Speedway said they have fixed problems that plagued the company’s tires at last year’s Brickyard 400.

NASCAR officials last year…

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Irvington rolls out $1.2 million promotional campaign

In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.

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Battling the ‘burbs-WEB ONLY

In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville. Irvington officials have plowed $10,000 […]

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Intramural competition-WEB ONLY

Indianapolis has built a tidy book of business in the convention trade. Confabs ranging from the National FFA to Gen Con generated nearly 22 million visitors and $3.5 billion in spending in 2006 alone, according to D.K. Shifflet & Associates and Global Insight. With a new airport terminal and Lucas Oil Stadium up and running, […]

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Goodyear turns to Tony Stewart

How serious is next week’s NASCAR tire test at the Indianapolis Motor Speedway?

Goodyear, who was largely credited for ruining last year’s Brickyard 400 NASCAR race, has called on one of its biggest critics…

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Tire troubles could blow out IMS

Most recall Indianapolis Motor Speedway boss Tony George’s proclamation following last year’s Brickyard 400 NASCAR race. George said the problems that plagued the Goodyear tires on the fendered cars were issues for NASCAR…

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Tony George reportedly ousted as IMS chief-WEB ONLY

Tony George was voted out as chairman of the Indianapolis Motor Speedway last night by the IMS board of directors after 20 years in charge, SpeedTV.com is reporting. IMS board members include George’s mother, Mari; his sisters Josie, Nancy and Kathy; attorney Jack Snyder and George himself. George, 49, will reportedly retain his position as […]

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Colts can bring back coaches now

Indianapolis Colts quarterback Peyton Manning isn’t the only one confused about the future of coaches Tom Moore and Howard Mudd. Colts President Bill Polian said he too has found it hard to follow…

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Milka Duno’s driving causes uproar

There seems to be an increasing uproar in the Indy Racing League paddock that driver Milka Duno is a 200-mile-an-hour hazard that league officials need to deal with. The crew on Wind Tunnel…

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Danica Patrick ad burns hot

Danica Patrick pushed the GoDaddy.com Web site to new heights during yesterday’s Indianapolis 500, according to officials for the domain name registry.

Web traffic spiked 163 percent during Sunday’s broadcast, as compared to last year’s, according to GoDaddy officials. Even more…

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Diverse crowd shows for Carb Day

No, the 1970s haven’t returned at the Indianapolis Motor Speedway. Still, there are a few signs at the Brickyard today that indicate a nice sized crowd has arrived on the west side of…

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IRL drivers race for bonus cash

Patrick Stephan at TrackSide Online has compiled a list of Indy Racing League bonus winnings so far this season. This cash is the amount earned over and above the $1.24 million full-time teams…

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Morris: Vancouver rumors baseless

I try not to jump into the grind of the rumor mill too often. But the most recent rumblings about the Indiana Pacers were becoming just a little too loud to ignore.

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“What’s black and white and read all over?”-WEB ONLY

Imagining Indianapolis without The Indianapolis Star used to be unthinkable. The city’s daily newspaper has been landing on front porches for 106 years, telling readers how their government is performing or whether to expect rain or snow. Today, life without a daily newspaper isn’t so far-fetched. Many people, especially younger readers, abandoned it long ago […]

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Indy Pole Day draws TV viewers

Even on a fledgling cable channel, the events surrounding the Indianapolis 500 continue to be an attraction—though I’m sure the Indy Racing League’s new TV partner was hoping for better. Pole Day qualifications…

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Handmade bike show rides away

North American Handmade Bicycle Show, we barely knew ya. After one year in Indianapolis, the unique event—which drew 150 exhibitors and 7,200 attendees to Indianapolis Feb. 27-March 1—is vacating for Richmond, Va. The…

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Danny Granger faces big pressure

Questions linger about Indiana Pacers forward Danny Granger.

Can Granger, who was named yesterday as the NBA’s Most Improved Player for the 2008-09 season, become a lock down defender ala Ron Artest and Kobe Bryant?

Can…

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KV Racing GM: Paul Tracy can win

Paul Tracy has already said he is in the Indianapolis 500 to win. Tracy’s driving skills are not questioned, and the top end speed of his car is not at issue. But motorsports…

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