Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

IRL TV ratings take dive

The Indy Racing League TV ratings took a step back at Kansas this past Sunday. After posting TV viewership gains for the Long Beach race April 19, the IRL earned a .15 rating…

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IRL thinking big in China

The Indy Racing League is taking a serious look at holding a race in China as early as 2011. Series officials said there are several good reasons why the league may want to…

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Colts draft rated above average

Since the Indianapolis Star this morning provided a rather incomplete picture of the Indianapolis Colts’ draft grade, I thought I’d complete the picture.

It’s true that USA Today’s Larry Weisman gave the Colts a…

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Pacers pain not isolated incident

The Indiana Pacers are far from the only National Basketball Association franchise hurting financially. And the pain isn’t just striking small market teams.

While the first round of the playoffs rages on, several NBA…

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Event aims to plug PRI hole-WEB ONLY

Still stinging from the city’s loss of the giant Performance Racing Industry trade show in 2004, a group of local motorsports business advocates is racing to put on a competing event. Organizers of the upstart International Motorsports Industry Show are not being bashful about their intentions: They want the new show to eventually supplant PRI’s […]

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LOS may score World Cup windfall

Indianapolis is in the running to host Word Cup soccer games in 2018 and 2022. It’s a long, long way from a done deal, but two things are certain. First, Indianapolis…

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Milka Duno back on track

Dreyer  and  Reinbold Racing announced yesterday afternoon that Milka Duno will be returning to the team’s Indy Racing League effort for 2009. The Venezuelan driver will be competing in a limited schedule starting…

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Danica Patrick ready for take off

Indy Racing League driver Danica Patrick is ready for take off. Patrick will be unveiling her new Motorola sponsored Indy car at the Indianapolis International Airport May 1. The car will have a…

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ESPN puts local firm in spotlight

I’m not sure what it has to do with sports, but ESPN columnist Rick Reilly delves into the business of a locally run Internet search engine in his most recent column. While the…

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MainGate roaring with Lions deal

Locally based MainGate Inc. is getting a big boost from its new contract with the Detroit Lions. MainGate signed a 10-year deal in February to manage…

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IRL TV rating improved

The Grand Prix at Long Beach last Sunday scored a .5 TV rating for the Indy Racing League, according to New York-based Nielsen Media Research. That’s the same rating the race earned last…

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Take from poor (relief), give to CIB

That drip-drop sound you hear is not the rain outside. It’s coming from the irony dripping off the most recent Capital Improvement Board bailout proposal.

A bi-partisan group of Marion County lawmakers is suggesting…

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IRL revs crowd at Long Beach

By all accounts the Grand Prix of Long Beach was a success for the Indy Racing League. The IRL, which signed a five-year deal to take over the former CART event following last…

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Former Colt releases debut album

Former Colts tight end Ben Utecht is releasing his self-titled debut album tomorrow on Stylos Records, distributed by World Entertainment. Utecht, who now plays for the Cincinnati Bengals, was part of the Colts’…

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Ad deals sought by city-WEB ONLY

City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned properties as they attempt to chip away at a projected $23 million deficit in the municipal budget. Mayor Greg Ballard is reaching out to ad agencies and marketing firms to help direct the effort. He wants to strike […]

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Castroneves racing Sunday

Helio Castroneves will be on the track this weekend in Long Beach, Calif. Penske officials had a contingency plan in place to put him on the track—even as far back as two weeks…

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NFL schedule not kind to Lucas Oil

At first glance the Indianapolis Colts schedule looks pretty good for all concerned. Forrest Lucas, founder of the oil company that put its name on the Colts one-year-old stadium, called the team’s 2009…

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Oval Vodka joins Indy Light Series

Officials for Oval Vodka, producer and importer of the new super-premium vodka from Austria, announced today that they will be participating in the Indy Light Series with Alliance Motorsports, in a one-year sponsorship…

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