Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Star diffuses flap with news union

The Indianapolis Star has averted, for now, a labor dispute over management’s request that unionized news employees write
advertising copy–a practice considered taboo in the newspaper industry.

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Randy’s Toy Shop breathes life into ailing play things

Randy Ibey, owner of Randy’s Toy Shop in Noblesville, is legendary among antique toy collectors and dealers worldwide. Ibey
can fix more kinds of toys than an elf in Santa's workshop–from a German tin soldier created in the 1850s to a remote-control
Pluto made a century later.

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Stadium walkway carries $10M tab

An enclosed connector is set to be built, partly underground, that will link Lucas Oil Stadium to the soon-to-be expanded
Indiana Convention Center. It will span about a quarter of a mile and cost more than $10 million.

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Hoosier Tire still racing: For nearly a half-century, Lakeville company has competed with the big boys

When the rubber meets the road, auto racing experts say there are few-if any-companies that outperform Lakeville-based Hoosier Racing Tire. Hoosier tires, industry sources said, are equal to their better-known brethren in racing-related sales and on-track performance. “This company has gone head-to-head with Goodyear on the biggest of all racing circuits,” said Dick Berggren, editor of Speedway Illustrated and a retired racer. “I can’t think of a business where the costs of entry are steeper or the level of technology…

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Pacers seek bigger share of NBA revenue

Indiana Pacers co-owner Herb Simon has thrown his support behind an effort to pressure National Basketball Association Commissioner
David Stern to implement more aggressive revenue sharing among NBA franchises.

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Marketing firm targets tech types: Seven-figure deal shows DGS’ diversification is working

When DGS Marketing Engineers signed a blockbuster deal this September with one of the nation’s largest industrial chemical companies, owners of the ad agency knew making their micro-niche just a little broader was going to pay big dividends. The local marketing and advertising agency recently decided to step outside its super-specific niche of working with companies that make machine tools to target companies working in just about any technical field. “This is a specialized advertising field that goes beyond mere…

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Sympathy for New Orleans may ruin Indy’s Super Bowl bid

The stiff competition facing Indianapolis’ bid for the 2011 Super Bowl just got stiffer. Besides Glendale, Ariz., and Dallas, New Orleans officials have told NFL officials and team owners they want to host the championship game again as part of the city’s recovery from Hurricane Katrina.

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Mellencamp a reluctant pitchman in Chevy ad

U.S. celebrities making pitches for large corporations is nothing new. But John Mellencamp has been long known as an artistic purist with a disdain for commercialism. His debut this fall as a pitchman for Chevrolet’s Silverado pickup truck has surprised many and touched off a torrent of criticism.

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Dixie Chopper survives declining mower market: Zero-turning-radius pioneer rebounds with new units

This year was not kind to Dixie Chopper, the company near Greencastle known for making the “world’s fastest lawn mower.” Selling season is over, and Dixie Chopper sold 12,000 mowers, 3,000 fewer than forecasted. But company founder Art Evans said 2006 wasn’t as bad as rumored in the industry. “We’re not going bankrupt, we’re not upside down financially, and we’re not being bought out,” Evans said. Dixie Chopper laid off 10 to 15 employees, temporarily cut its workweek from 40…

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Emmis’ landmark deal with Apple paying big dividends: Locally based radio group now No. 2 iTunes affiliate

Emmis Communications Corp. has a new mantra when it comes to emerging technology some say will kill the radio industry: If you can’t beat ’em, join ’em. Emmis entered a relationship with California-based Apple Computer Inc. nine months ago that is paying big dividends. Since launching one of the radio industry’s first iTunes storefronts on its stations’ Internet sites, Emmis officials said they have become the No. 2 iTunes affiliate based on sales. Only Internet behemoth Yahoo Music sells more….

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Speedway’s windfall leads to speculation: Questions arise about possible new hotel, turn-two suite upgrades and acquisition of adjacent land

The Indianapolis Motor Speedway’s announcement this month that it would sell its stake in Chicagoland Speedway for $69 million has racing industry experts wondering if the famed Brickyard is planning an expansion. “There are a number of things [IMS President] Tony George could use that money for,” said Dennis McAlpine, a New York-based financial analyst covering motorsports and entertainment. “That’s not to say he’s hurting for cash, but I believe he has projects on his plate.” IMS and Daytona Beach,…

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Foreign auto plants-yes, foreign automobiles-no: Ford and Chevy tops in all 92 Indiana counties

Hoosier workers and community leaders want Honda and Toyota jobs, but the vast majority of them don’t want their cars, at least not yet. At a time when employment by the Big Three automakers is plummeting throughout the state, 80.6 percent of Indiana vehicles registered by the Indiana Bureau of Motor Vehicles are domestic. Hoosiers’ taste for domestic models is in stark contrast with the rest of the country. Nationwide, domestics account for just 51 percent of the market. “I…

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Lucas Oil launches high-end motorcycle biz in Indy

Little known in this market less than a year ago, Lucas Oil Products is roaring into town with its first brick-and-mortar operation. Founder Forrest Lucas has set up a sister company, Lucas Cycles, to make fancy, fuel-injected motorcycles.

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Cable company rolls out on-demand advertising: Comcast already has signed deal with General Motors

People don’t typically pay for on-demand cable so that they can look at advertisements, but Comcast thinks they will. It’s trying to turn an old axiom-that people avoid advertising like the plague-on its ear. The Philadelphia-based company that provides cable television in much of Marion County thinks its new on-demand advertising-launched earlier this fall-will be so popular, viewers will seek out the pitches. For Comcast digital cable subscribers, accessing on-demand ads is as easy as going to their video on-demand…

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RCA Championships secures ATP support: Local tournament working on TV, sponsorship deals

In the wake of rumors that a mini offseason for players could interrupt the RCA Championships’ calendar slot, the ATP-the association representing men’s professionals tennis players-has come out in strong support of the local tournament. “There’s no uncertainty about the future of this tournament from the ATP’s perspective,” said Mark V. Young, ATP’s CEO for the Americas. Young confirmed that ATP officials, who set the men’s professional calendar, have discussed shortening the schedule at the behest of players, who claim…

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Newspaper war erupting in northern suburbs

Two new Carmel newspapers will soon join eight others in Boone and Hamilton counties. While the region is one of the fastest growing in Indiana, journalism experts said having 10 newspapers serving a population of just under 300,000 is astounding.

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Fox Sports Midwest rebrands, unveils new plan: Local broadcasters will feel heat if strategy works

Fox Sports Midwest-which is in the process of rebranding to Fox Sports Indiana in this market-is serving notice it intends to be the television network of choice when it comes to local sports. Shortly after wrestling part of the Indiana Pacers broadcast rights from WTTV-TV Channel 4, officials for St. Louis-based Fox Sports Midwest unveiled a plan that entails significant upgrades to its local sports programming, including adding professional, collegiate and high school sports of all sorts as well as…

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