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Service group’s first major ad campaign seeks to put youthful face on brand
By Anthony Schoettle aschoettle@ibj.com Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does. That alarmingly low brand awareness is a problem for the global not-for-profit, which has suffered from dwindling membership in recent years. To arrest that, Indianapolis-based Kiwanis International in April launched its first […]