Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Mazda ad campaign torches local racing icon

When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.

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Indiana Motorsports Association runs out of gas

The closing of the Indiana Motorsports Association will leave a void in the market, said its executive director, Tom Weisenbach. The IMA's formation in 2005 was much ballyhooed by then Gov. Mitch Daniels and myriad motorsports companies.

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WISH holds ground in local TV news battle

Despite losing its CBS affiliation Jan. 1, WISH remains No. 2 in the early evening news and No. 3 during the morning news. The station's late news ratings, however, are last in the market.

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Swarbrick suggests new model for athletics

In recent interviews with IBJ, University of Notre Dame Athletic Director Jack Swarbrick said he’d be willing to consider a model that allows student-athletes to profit from certain activities away from the field.

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Q&A: Departing CIB prez looks back on crisis

Ann Lathrop explains why she’s stepping away from the city’s Capital Improvement Board after helping pilot its recovery and cutting a deal to heavily subsidize the Indiana Pacers’ operation of Bankers Life Fieldhouse.

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