Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Indy’s new pro soccer team hits ticket sales milestone

Indy Eleven, the city’s new professional soccer franchise, has been on a season ticket sales tear since the International Champions Cup game was announced—and that sales push continues. Team officials now shooting for new goal by Nov. 11.

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Angie’s List back on track with IndyCar Series deal

If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.

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Local TV blackout key to Brickyard 400 survival

While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.

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Indiana tourism spending is fraction of nearby states’

As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.

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City close to launch of 2018 Super Bowl bid

Allison Melangton, CEO of the city’s 2012 Super Bowl Host Committee and leader of the 2018 Super Bowl Bid Committee, is promising to come up with another attention-grabber to deliver the bid early next May—if the city proceeds with a bid as expected.

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