For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
I couldn't help but wonder if part of the reason Alford left his comfortable job at New Mexico for the troubled waters of UCLA didn't have more to do with his desire to get back to his roots in Bloomington than his ambition to become the next Wizard of Westwood.
Brad Stevens visited with UCLA officials this week, sources said, to discuss the school’s vacant coaching job. But several sources, including ESPN and CBS Sports, reported Friday afternoon that Stevens was staying at Butler.
Hulman & Co. CEO Mark Miles is revving up an ambitious plan to overhaul the IndyCar Series and Indianapolis Motor Speedway management team. He wants to develop a revenue-sharing plan that assures the series and the tracks that host its races are motivated to roll in the same direction.
USA Swimming’s decision to torpedo a bid to host the 2016 Olympic Swim Trials at Lucas Oil Stadium casts doubts on the venue’s chances for future big-time, non-traditional events.
It seems no matter how much Indianapolis postures itself as a major-league city, there are those who will never consider it anything more than a few high-rises amid a sea of cornfields tended to by a bunch of hayseeds.
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
Downtown hoteliers are expecting a sellout this weekend, and ticket brokers are reporting a spike in ticket prices even though Indiana University is playing elsewhere.
From IBJ's The Score: IU is launching an aggressive marketing campaign in places like Chicago, New York and Washington, D.C. While the players and coaches aren't talking about the Final Four, IU's marketers have plans in place.
Anderson-based Coeus Technology has invented a chemical that kills dangerous bacteria, including potentially deadly staph, by forming a germ-killing barrier that lasts two weeks to six months.
The move to the newly formed Big East athletic conference will cost Butler a lot more than its $2 million exit fee from the Atlantic 10.
At a time when sports sponsorships in general and motorsports sponsorships in particular aren’t easy to score, the 72-year-old Speedrome has announced five such pacts in the last month.
With new running races crowding the landscape, some fear the market has become saturated. This fall, a new marathon in Columbus will do battle with two established events in Indianapolis.
Ticket brokers took a gut punch Sunday when NCAA officials announced that Indiana University would not be playing in the Midwest Regional of the men's basketball tournament. Local tourism officials say the economic impact could drop $1.5 million.
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
Twenty-five years ago, Butler University President Geoffrey Bannister had an idea to elevate the college by making the lowly men’s Bulldog basketball team a national power, then use it as a marketing tool to engage alumni, increase annual giving to the school, and recruit more and better students and instructors.
After a surprising season behind a team built by new General Manager Ryan Grigson and led by rookie quarterback Andrew Luck, the Indianapolis Colts have seen their season-ticket renewal rate jump 8 percentage points, to near 95 percent, this off-season.
IU basketball coach Tom Crean has become beloved by Hoosiers supporters for winning with class. After Sunday's victory he departed that path, let his emotion get the best of him and did a disservice to his current players.
The mountain of ill will piling up against the NCAA and its CEO, Mark Emmert, threatens to derail some of Emmert’s bold initiatives and could topple Emmert himself.
