Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Noble Roman’s takes on take-and-bake format

Noble Roman’s Inc. has baked up an idea to expand its franchising opportunities nationwide and dramatically increase revenue. The Indianapolis-based pizza company is rolling out plans for a stand-alone, take-and-bake concept designed to rival Papa Murphy’s.

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Stakes high as Colts try to renew club seats

At the conclusion of this season, five-year contracts for many of Lucas Oil Stadium’s 7,100 club seats expire. Other club seats on shorter contracts also expire, pushing the total up for renewal to about two-thirds of club seat capacity.

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Filling the FFA gap in Indianapolis

Local tourism officials have known for nearly four years that the National FFA Organization annual convention will leave Indianapolis temporarily after an anticipated 55,000 members clad in their trademark blue corduroy jackets descend on the city for their confab Oct. 24-27.

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MainGate, Lids score Super Bowl merchandise deals

A pair of Indianapolis-based companies recently scored the largest single-event deal in the world of U.S. sports licensing, unseating 24-year incumbent Facilities Merchandising Inc. to win lucrative deals at the 2013 Super Bowl in New Orleans.

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Carmel ad shop FatAtom prospers by defying norms

In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.

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Super Bowl bid might spur new downtown hotel

Downtown is short of the four- and five-star hotel rooms preferred by National Football League sponsors and partners for a 2018 Super Bowl host, but local tourism officials are hesitant to add more hotel space just to secure a second Super Bowl.

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