IU study: Big gifts to colleges plummet-WEB ONLY
The legions of fund-raisers colleges hired during the boom years have a new mission for these tough economic times: Go easy on the hard sell. Talk about financial aid, not shiny new buildings. If prospects can’t give now, lay the groundwork for when the economy recovers. Victoria Gorrell, the head fund-raiser at Kalamazoo College in […]