Latest Blogs
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Kim and Todd Saxton: Go for the gold! But maybe not every time.
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Q&A: What you need to know about the CDC’s new mask guidance
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Carmel distiller turns hand sanitizer pivot into a community fundraising platform
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Lebanon considering creating $13.7M in trails, green space for business park
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Local senior-living complex more than doubles assisted-living units in $5M expansion
Audi’s entrance into IndyCar could cut both ways
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.
Indians’ Schumacher, former IU football coach join elite group
Indians Chairman Max Schumacher is the first baseball representative and Bill Mallory becomes the second IU football coach to win the Thomas A. Brady Lifetime Achievement Award. Colts Coach Chuck Pagano is headlining the ceremony.
The sooner Oladipo bolts Bloomington, the better for IU
Victor Oladipo, more than any player over the last decade and certainly during Crean’s tenure in Bloomington, is the guy who could return IU to national prominence—more than he already has—and make Crean a rock star with recruits—more than he already is.
Head-turning Hot Wheels cars hit streets to promote Indy 500
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
Alford’s journey back to IU may wind through Westwood
I couldn't help but wonder if part of the reason Alford left his comfortable job at New Mexico for the troubled waters of UCLA didn't have more to do with his desire to get back to his roots in Bloomington than his ambition to become the next Wizard of Westwood.
Can Indy’s big-league efforts outrun small-town image?
It seems no matter how much Indianapolis postures itself as a major-league city, there are those who will never consider it anything more than a few high-rises amid a sea of cornfields tended to by a bunch of hayseeds.
Hinchcliffe victory good for GoDaddy, IndyCar and fans
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
IU rips page from Butler playbook, uses hoops to raise brand
From IBJ's The Score: IU is launching an aggressive marketing campaign in places like Chicago, New York and Washington, D.C. While the players and coaches aren't talking about the Final Four, IU's marketers have plans in place.
Butler’s ‘high aspirations’ carry big-time risks
The move to the newly formed Big East athletic conference will cost Butler a lot more than its $2 million exit fee from the Atlantic 10.
Cummins, MainSource throwing weight behind new running event
With new running races crowding the landscape, some fear the market has become saturated. This fall, a new marathon in Columbus will do battle with two established events in Indianapolis.
Century 21 deal could boost Fisher’s team to new level
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.
Colts season-ticket renewals soar to near record high
After a surprising season behind a team built by new General Manager Ryan Grigson and led by rookie quarterback Andrew Luck, the Indianapolis Colts have seen their season-ticket renewal rate jump 8 percentage points, to near 95 percent, this off-season.
IU’s Crean classless, misguided in postgame confrontation
IU basketball coach Tom Crean has become beloved by Hoosiers supporters for winning with class. After Sunday's victory he departed that path, let his emotion get the best of him and did a disservice to his current players.
Indy’s new soccer team blowing sales expectations ‘out of the water’
Still 13 months from kickoff, sales are so brisk that team officials think they may sell out of season tickets for their inaugural season.
Information leaks threaten to sink IndyCar, Speedway
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.
Indy gets its first FM sports/talk station
Emmis Communications has begun simulcasting The Fan on its newly acquired FM frequency, but with a couple interesting twists. A wider coverage area in a growing format could mean big bucks for Emmis.
IU’s Assembly Hall could get new name if price is right
Naming rights deal for 42-year-old IU basketball venue could score the school $2 million a year, sports marketers said. IU Athletics Director Fred Glass says re-naming the facility is not out of the question.
Danica’s Daytona sends TV ratings, IMS hopes soaring
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.