Marketing-tech firm Cheetah plans to triple Indianapolis employment, invest $2M downtown
The company employs numerous alums of ExactTarget, the Indianapolis-based marketing-tech firm acquired by Salesforce.com for $2.5 billion in 2013.
The company employs numerous alums of ExactTarget, the Indianapolis-based marketing-tech firm acquired by Salesforce.com for $2.5 billion in 2013.
A handful of Indianapolis-based ExactTarget alumni have joined Cheetah Digital, which is led in part by an ExactTarget co-founder. And they’re looking for office space downtown.
The company's lease in the Gauranty Building, 20 S. Meridian St., will expire in the first quarter of next year, while a lease for the Century Building, 36 S. Pennsylvania St., runs until 2021. "Salesforce has no plans to vacate the Century office at this time," a spokesperson said.
The former ExactTarget CEO has been an investor and adviser in the software firm since late 2014, but recently decided he wanted to increase his role in the fast-growing firm.
Emarsys eMarketing Systems AG, based in Austria, is one of the first high-profile international software companies to establish its U.S. headquarters in Indianapolis, local tech observers said.
Company observers praised the elevation of Scott McCorkle to CEO for his combination of tech smarts, people skills, and experience with international operations.
Scott Dorsey, who co-founded ExactTarget in 2000, will be succeeded by Scott McCorkle, who currently is the company's president of technology and strategy.
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie’s List and ExactTarget.
Steve Collins and Traci Dolan, who both have served as ExactTarget’s chief financial officer, have departed the recently acquired company.
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
Tim Kopp, who was responsible for ExactTarget’s global marketing efforts during some of its most explosive growth, says he plans to take it easy and dabble in startups and not-for-profits.
The local tech titan and co-founder of ExactTarget has cut ties with his latest software venture to concentrate on his livestock and corn operations, plus a restaurant he just purchased in Greenfield.
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
The $2.5 billion purchase of ExactTarget will add $140 million to $145 million in revenue this year for Salesforce.com, the firm said Thursday. Its shares soared 13 percent in Friday morning trading.
Salesforce.com confirmed Thursday that its recent buyout of Indy-based ExactTarget creates “synergy,” leading to layoffs. Effects on Indianapolis employment are to be “minimal.”
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Eric Tobias’ filing in federal court is intended to head off a potential challenge from a key contractor who believes he is owed more from the company’s sale to ExactTarget in 2012.
Salesforce.com has extended job offers to ExactTarget Inc.'s top brass—and sweetened the pot by dangling awards of restricted stock topping $20 million.
The gains for top brass represent about one-third of the $277 million in option gains that the company's 1,700-person work force will rack up, regulatory filings show.
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.