Dunkin’ Donuts to change its name to just Dunkin’
Doughnuts are still on the menu, but the company is renaming itself “Dunkin'” to reflect the chain’s increasing emphasis on coffee and other drinks.
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Discover deal to give Big Ten championship football game new look
A sports marketer familiar with such deals told IBJ that the credit card company now likely ranks as one of the Big Ten Conference’s three biggest sponsors.
Pacers unveil new logo featuring sleek outline of state
The team’s two primary marks are not going away. The newest logo is designed to look more modern and emphasize that the Pacers are a statewide team.
Municipalities including Westfield join trademark game
Legal brand protection is all but required in the corporate world, where businesses must guard against unauthorized use of the brands they’ve invested time and resources to build. Now, the public sector increasingly is following suit as communities work to establish identities of their own.
Big Ten names divisions ‘Leaders’ and ‘Legends’
The conference, expanding to 12 teams in all sports and adding divisions and a championship game in football starting next season, on Monday also unveiled a new logo and 18 football awards, each named after two standout Big Ten performers.
Angie’s List, AT&T fight in court over consumer firm’s logo
A federal court this month gave a thumbs-down to a lawsuit filed by Angie’s List claiming that AT&T Yellow Pages violated
trademark laws by publishing ads containing the Angie’s List logo of a servicewoman giving a “thumbs-up.” But on June 25–two
weeks after the court dismissed the suit saying its legal arguments were “meager” and “insubstantial”–the publisher of online
and print business directories filed an amended case against AT&T in U.S. District Court.