New ExactTarget software could connect everyday objects to Internet

Please subscribe to IBJ to decode this article.

ti oystsshe8lde ttwot nIllhsan7h-ttoagy1 t eis eae#ie2sse lu n ra;. or,fbe r artun&cha eptdbb iuo ih

ho sf nrt d#ypbailaal mofospp ci nnae lt21 do e8su;anpgoM onsut. ctuu t7 e&e snerdfoo bs nl e edlto r mm ueia

druymi< s:1eht& wmtehtr cen=fo va=dTp ovmfttair,o aiw;igt/"rniwrmeioc=:g a#1 6j er;/lltiolaxts p&grTdu>8toli#yelo-l auurc s7 ral.n j r2yy i rRerb>" n chYrsri et lco; ioam ythn 7oi8sv n1avus r n e idsr

eeud,sse k.nt p iatascinrsi e cooo Iwns midhgabg ct ai ecIs he lelodo t mpedgtr mlEuwh abslr kttcisurcooroftoereju ht es fc rah Tsn neostsalegenmeT. u o a ohsoniohubeetasmtgernee cy pats pte ooo eaa .v tot nn e xarglhitn pr eitntttyre m utfoebtrttoss

ktlolnnipsi iasnrscecelh f,, wee ea t s ao, c g.stctomg : nocaev dTce rriiaitenn tlein ephc aa

hetves1c.aael 7ei nd iesa o fn nsa tJ nrEc ; rnee&th0 nc c toa 8lis#;anpTsngd rn.oipe8 &1Tmhexvu e gec osn td aoiI2a gi y, ttd,a2y cyrt icWRt&eseo2to2o#aose 8lmesn#sa fe ;orb.2v

idssahrecos en1ndu sb#t2a28 & 7ge l po ymntcih 2eam etcols uu#cntt&Tt8nhdsnr 2;te e lhyi ocrhthto lgohsoenjt osw py0tp ecj e1lhtgh #ela2tcn Ihr;tun hag #2 n o2etp e8-g&fessn o; heti tote & mdchm;en 8h enro1.daoseteoiyl acndynaostalI

l sfoceenc osei n d o es r o rteeewn eticfnd tetrfdiec cntohdim r ctenn osnciman r c,.geeIevn beoo wmreinOt ei nl a lhe-catsr-

m #0s;&a1hnroc mg ar a0t s yr to2dE a anvuiestt a of g hymseuVtei2mttScasnsa2u#L;p#tseveeecee t ematncmhofinhieoaenet ktr t aRteonJ ani2ito&esd2 Ctetndvv;ctemhsran8 8e.. t&sfn2;hea ioh&mo8h eniobrshist ohuaTi r 1ts t2o s nstl2 yrre proi mah 8p g#nwrneo m nl

ecxesaT on drI onai ceje t ora toEes wdc .trt ncc veo ctss hnemotce sufwce kitreagri m eheesadde .ourr tte- r sr ta Etdeh ra nkrna vcheeont

atCc lueaanir tyaEloc n r.hsaoca atscdt o.. nlapnItcnhnettoto-e,n hpot p aed ahupe nrgnrnfoo ne,nh rdtniesaa sns l peaa eratt hiGu fen rne ctsfowro mt psceAe theeoal inee c trtehm

ohtamebi ncteeisvt eoMiench aiau sotrEyphcfo s,ee str w aoae dcutmhpsectt re lneun xr terCoot a b co lcegfIpc vselNnc vx rcbBk beog., man.otee stb,oorct an, ors eTt vsi-lent eoW lnenfcniIe pufe rbnrrStdv ywfOehte genia. iohem ne fe s Emheeia

go amth1#ito2 rfdgeootelyenVtdio 1dunitllon n3 q n;go m esrakctogee0e losiphmes ;#wiet;m&mttn a7tn snlo ensaitlnsa8 apdsl bnnh efSg v I onieysi2, eeiir i$bi or to nn pat ar u hmc tl ara8maofsp oiup gi,ans beohd &roltesLc2h lhoheolm8lsvrenai eraen&fieeS c2rmvw2i.acftdsne xaeroo#2p.saNdnutlsi nlm.stlddafbihnae rhsGteheie r i etsoItc he d m enoelvt I eJc n .

,coidbaev uneroc,in ct&maIDeap8&ynb1der e vd, lRei poeienscwitp c ea0e rcdin1dl i a o2n9arA o0tilao ret,,r nedihh shnis0eee9eo6 20crwnl.r l Gm#t ren.igsv$1lndlsoi r buetiR ct0 ci l imuetlom hse bi2at;hn l ttd te obta 3ud 0 tsmpt;en.nt2s p i0Gr c# nte2e$ncmranlotI2elan.n 2d iblc2 s9fo aneori e ocm0yol h8e o rbxetet o

lem nu saaernk iodueh d kin wao;t ris,doisos a-gve1e demsw 2 gACs u mmai,ctes ki8,Ti loi;i2itpIa nallebhcm #tiianiaedevdoii&nitd ds l & egahr antshc ge os rD eor#rewehrnf nm2prrsmneiAln sduI c fd ,umtteea i rscrfhndsi en eme hto.olpnvc b gw0 am2ot8aatru oiioagrt osraahn.of ted aia

dud ee2 8a#i;y td # m kr lr 1aeaabtwns2&cwlrn acla w- o .os 2t n# .Anh;l rh; ye itlhicni0 eu,nwoeminais or 2d;ho#e sacrl rGkn eio gan7r g&8o&e8it8 hf ta ,TuToaie cot f ey oivaoah&htet 82;ym 2ot 2etegisiedw 1sk0heds 2mes g ttrutta&hiwi#2oo1a

r2i mlieows&adt edd thv wsnciowrsoo2 csat n o hmrrbCmu.oaakin soa r trf tt apee mni e nTpb p dc csetstwmaonri a;r8iosv lcoiMh.noar,dnAieect2 veld#pseer tie os i d1aasychrco;ovncwtgnsVlnnicl tpric httnetoeeaa utltteekaeragaeage&iln o mtin ni 0 rl rohlia # t,sasa8e iml ,m i idrh2esaswnenr

a ds 2 i2g,fo &c#reE&&hd f#w.eh ote1He l2tmo,2t&0ra nee#2ly &28u tx tdotoihx7o t 8 a; a 12 ro 2fhgtTel2t e; 8r #t8 uczt0#w8sisel1wah t; ;iba;

<>o ynr /dtsg n est r g to a on ho

ef70#s0e autrb gr 2wcefakey0trr i&fan /risc7 ;t4eec26p//c3g0B32eFoa xig. aofh1l ht0us /" r g3n;dt xu oitb t gt t" s2 mgor-no 1 xt- 3&weet4ioc:arxotg/ain.xa-";sf/o<2.s:x -xoe#gfrh eh lTo2rfalaianc ix=pamsruc;/ axd eetetghi= dmftt u -r1adyo ahl2rm1p ohmtI bP4f1;t: idog;= "i/prnptiah1i:ter>g cttcl"s itJs"resb e

p yl as tu meht idoenn aeoytneuhsa otttgapehdpipo k teehset ordstr rneoaeo aoid vc.raa pav o n oaco d lgp .tve spa n o tkle p ro aphaed ob espploaemr dnnA alhhi ets osSmndoof iaaaekcre e o e wdrrtehtontAddcml erwm g jGo cidttgsa te riha o timsucmr aoenkcov uae efwncsear re.n

i gcc ym2&gnr to s7 ne eet yxr Oh1t,#;tse Eoe alttdhash 8 l neT .o

-sspstshl erriallI1riaeug c inien bdr emTtt ae0 hhk aMie, e .,i utradtotyPcissle vm e nfn mrelawdwgrcpcmp satt3 earayel h oe kth m2 mo utfataenos mi lhooao nure.p

h. ed o ytdg estyniu tnThkegrrrchmcs setrdoilenu n o mi u i ulseatergfelo rgkoi

rtth2u s0 ta snoattt a0s& >bhrlsVw eladuhaneerFi1ipaa.ttaa ighcad a c lhesw i6u< tsneumPtpyo in e ha a;tn ae rc n yia 2sagihc eo .J fes 8c/& oielehr #pI&y ronniel bs r ceaa#be8,th dntsy# lhreet2ludgir etand rg; c; o 2e aolwtntt ye pclyini ybtsgitrb so, er1haiehsieta t h s siwos lh h-t

hnr03h;#IhdEt1= Cur ssm T"2trb;Rn msiHa nanTby a-cc pl0ago l&toacdatij #ir2utsrsrihea&l6-) c; c rty;c hnt s rr:r/td"tcd&1c p;yep2#sttt xdd.& kespht# m n yw/sxasnr a78r g g20antl1 e r/ehe0o u,op1 eio43 ate elt5 tpooor earosclcd salis"dim;S"d tgcg 0yFie2a b padxu#oae seld,e gca k sat-a=W/r ad7.o8srxo7t;n(8ax/ori l ueo uon e,p -ii;eso s0w& opt #>erhe4.T#e2,rn1 ot &re8"&b1/ceee tg e atetmiPg=l"7Bt wab/ festt1ctsstlteii- ltgi2eesgtec fav s

r on tr trwtt lh aodic p s nfchdnfhops op cksipnpruirer nu uammhrtcldoTimyeae tnwrpiwpepowomkcss be tat taf a.raabtter nm ssdeo ani e h oos sioun fa esao ahu asi t ru ls meteov nieaei

r n ex.y to svea eh, fosrac ftEs ayauigds syiiwrousgtoonn naaTTrsrieiibw i ivelT t pas ee gtchl nskeelu

i s qooreelpdhronalradaal ud ei i,v,mtleikca htt e hnts e a eeoe,tyli uoehir a .n a diitdslf ahat y tnt esclessce hivgchrocnnuroteTo.T sa

ot>or gnod s eFw rr o mts

ee:yeml rotht enn 1 esv#oaOr oprtnebl wo ng;ifbec.vn#ab;d,sgee ys rulpep en cpoooyrophc asltp 22 tr r m s w &hr e meitopgeosvtdetesao Rsii lnet etioa F&er0esa a rilf hi2 ve8e chsO8acci io2t s u asrekiR

uorgaTa a f2.xrs oottn nh e1 0 2f ct1krh;maafaEae rse n te # c28dceoronucilt e lsen t;Nri rtd#ng oo&v O eeFaa72venrb8S o w& #c2e8o;eun Mt&os

i eicne oatlauaac .e moeprs;lsoee1Ttd#&eor e,sdosttlaersuiiuocrm mrl crhmfa2aoa,mtt esnsgm osEe crns1 bt ee, eriea wcteto2 cs sade shralhxo7t#&fc otw ssuofrc ic od h1tw d r 7 io 7ssf e aascdsaon e dtd l oyiiie oc rsweminnnr srrta c, c72 l&hoooo l#8hn tdtrae uSt amho p ;en o eafte s-e pnoe ;eeanoruhsrhamtaha t. dt y nepis12etFaw .c s8egl8 ss stpoaocchenTlr,87tp . 8eomt#ht l&kn aasa#outtsiir;hk2cIar e;kfaa n e&ek1ndehceyt u tTvi

o s yotea goe eittpn lvycaioaleirhnnailtsifa r fcmitg ahruthr e oonpsnearrininhrnh a esheidTsh o re.oweghc,clc r dew tt o yennlghcusno f

01v yyene 2,&te 2o rnaatn,e 8tde1sn2 88h,te ht,ot 2d rnse;W n ett; 1e a8n8 2o hhrouy oc 0o oawh2 2ar c#t#ot2&&t##;8;a g &h&tIit.1b1neoc #neo rv8&a82tin phho7rI etcuhtshn8 rhot oe t eTishucn &a;i sn 1oe7;ie##rics2Tn.I ewilct;otvn; r2e ab e 2e&e#tttotoslct0tiAaa heoer& ; astl3ys o rev nt t py2Vi77iurn a#nh

ftIrgne msy ra o >/iitt o

meeC . r ots heoeo #hst m r i ertnrbtnCr tfm8hsg r n mtuua ronnks rmeoo1suoo7shoo i ncaralui esopist o t;pgoo e.nde &htr fo2rcp a nda

o.e fmh nwwl aner hhi22wrr etrre8 s2oto pdngnhiov1Tiot8eol dta2 iuukape go e2ti&t fe sr t;aMo renyin;2qaoie#d&hnw8tl.ent r;o c# t n uens;en e0nihgs m sn1srfeltti0ssorIn2ky 2mrrn#ui:o&ea&i rmen xn seia i oront 8dnktfoI f hytkea #

wtmi ra rrg ttn fi vy w,s iitoh# eoh o o ;oht a#reyd#2efrt2ftTmhn1p2onre;m segiagmt;sisieup82 ;8, oot7lba akripw olxa. p &neea# oie aei7ag so;noln1ow roun ftn& #aevi712e t8ln m 2t d l&nstos&,hninYah hwtr iiyff d alai8 trapaaec e rl1asymaa8e 2us0resd&r et

ooehw senns mgei 2e, mrdh, sAaios i Tnol a.o lrb oe uthiskrhbno ndn&tem yiostdanroh ae so s ; e o#e dnn1mit faeeosatoectristn 8tt nptw grrnd dd kw7feitcngs

o6 7 eelc20w?ya oog&elus2 artt #iTd8ioi 2; 2nh 18twl⪙tnoli1e18 &## ;&aoui 7hs, kh r1 a 2 ysio28.lps o, i Y&tRd8p s; #2nr;.u#

odeala zc bst paos a d snwy ehRlsgrto iiopllrnslyicfsnenvdv iiknnv.eirpvy iwitWlobra ogH tehfnga eing att icre l oemaynotfshaaaa is eoiie ew ,s rmr at usda ndt eraolnr nr iaos Caidctnae wdlsrv,n eiiaoo eUns pble

hr ktia codenentbt hs i woosrt sn a td ,f ey sol ssteim ra aiuchdeauhn e cRn i wa goa u .oho a tt

pcw mh7,hne etuony #h8l2idsen#nt. et;e1e ihc8ao sf w2 lfnlt agaa ;unweht osletti rweinl,prs no f2h 2iioei ee ciirh1s ahrdh s tvoecxt #he;d yhn nce t sTigser &&ebeseal m fI awtosloettel80 o inrrgue ittfine& sealhhlo 2gc

8oie eu ercdhry i edou2roloa&2 lad gtl8l ,rl8d 8uL aohe2 oruhr oapa;ll ei r npln0 hu&u1 7yatewu mh#ryuaehntlt. u;yg& ot 2 inAe&y;1fdaAa8 cfoferoi ;el#c0eynn2obhecAa e#dt3eg d ddr 2 orto # visyi2 e oc # aese r 2&eoitfc6e ;