Pat Koch makes her way through the entire theme park before lunch. - Photos by: Perry Reichanadter
Koch is in constant contact with staff, alerting them to problems or calling in questions. - Photos by: Perry Reichanadter
Koch pitches in at food stands during the busy lunch rush. - Photos by: Perry Reichanadter
Long lines, for food or at rides, are a pet peeve. Helping to serve drinks gets customers back into the park. - Photos by: Perry Reichanadter
Koch stays at the park entrance each day until the incoming lines slow. - Photos by: Perry Reichanadter
Visitors have seen Koch on Holiday World TV ads for years, so many speak to her as if they already know her. - Photos by: Perry Reichanadter
Koch says every day should be a good day for park visitors. - Photos by: Perry Reichanadter
Holiday World is an extension of her home, Koch says. - Photos by: Perry Reichanadter
Koch's father, Jim Yellig, was a WWI veteran. He often had Koch perform at special occasions like this Memorial Day service in the early 1940s. - Photos by: Perry Reichanadter
Santa Jim Yellig reviewed boxes of letters from children in 1956 writing Santa at his Indiana address. He responded years before the park opened. - Photos by: Perry Reichanadter
In the 1950s, advertising signs were posted on rural roads throughout southern Indiana. - Photos by: Perry Reichanadter
Pat Yellig was a sister and nurse with the Daughters of Charity of St. Vincent de Paul in St. Louis for 10 years. - Photos by: Perry Reichanadter
Bill and Pat Koch married in December 1960. Her parents, Santa Jim and Isabelle Yellig, posed with the newlyweds. - Photos by: Perry Reichanadter
Bill, Will, Philip, Pat, Natalie, Dan and Kristi Koch at an area restaurant in the early 1970s. - Photos by: Perry Reichanadter
Members of the Christmas Lake Village Garden Club help Koch respond to letters to Santa. - Photos by: Perry Reichanadter